Spirits in Cameroon

Spirits saw reasonable growth over 2017 thanks to a good, albeit small, base of higher-income consumers. Club-goers, business people, expatriates and upper-income people generally drink spirits, particularly whiskies, at home and when going out on the town; as such, spirits is anticipated to record positive volume growth over the forecast period. Middle- and high-income consumers are expected to drive the category growth. Middle-income drinkers are very aspirational and therefore keen to show of...

Euromonitor Internationals Spirits in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


SPIRITS IN CAMEROON

June 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Spirits Is Anticipated To Record A Positive Total Volume Cagr Over the Forecast Period.
Off-trade Sales Are Expected To Outperform On-trade Sales
Competitive Landscape
Diageo Leads Spirits in 2017
Competition Intensifies As Two New Players Enter the Marketplace
Cameroon Gets Its First Scotch Whisky Bottling Plant, Whilst Hennessy Increases Its Scope of Activities in the Country
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2012-2017
Table 2 Sales of Spirits by Category: Total Value 2012-2017
Table 3 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 10 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 12 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 13 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 14 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
Executive Summary
Alcoholic Drinks Records Good Volume Growth in 2017, Thanks To A Strong Social Drinking Culture
Consumers Trade Up As A Result of Higher Disposable Income
Les Brasseries Du Cameroun Leads Alcoholic Drinks in 2017
On-trade Remains the Leading Distribution Channel in 2017
Lack of Recreational Activities and Rising Disposable Income To Drive Growth Within Alcoholic Drinks Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 16 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Summary 1 Key New Product Developments 2017
Market Indicators
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources













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