Wine in Macedonia

Following the decline of 2016, in 2017 wine stagnated in total volume terms, as the category experienced temporary saturation. At the same time, wine became a victim of the pronounced consumer shift towards beer which in part was triggered by the strong presence of premium wines which fewer locals were able to buy amidst the political crisis of 2016/2017 which resulted in weaker economic growth than previously anticipated. Female drinkers have increasingly shifted away from wine towards beer des...

Euromonitor Internationals Wine in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


WINE IN MACEDONIA

June 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Significant Consumer Shift Towards Beer Leads To Stagnant Wine Consumption in 2017
Continued Premiumisation of Wine Backfires on Domestic Market
Sparkling Wine Keeps Advancing While Fortified Wine Declines
Competitive Landscape
Winery Tikves Ad Leads Wine in 2017
Wine Is A Highly Fragmented Category With Several Prominent Leaders and Players
Internationals Dominate Sparkling Wine and New World Wines
Category Data
Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 10 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
Executive Summary
Moderate Growth for Alcoholic Drinks in 2017
Growing Interest in Craft Beer Helps the Beer Category Maintain Strong Growth
in Total Volume Terms, Domestic Companies Dominated Alcoholic Drinks in 2017
Traditional Grocery Retailers Lead Distribution of Alcoholic Drinks
Total Volume Growth of Alcoholic Drinks Set To Slow Down
Market Background
Legislation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Summary 2 Key New Product Developments 2017
Market Indicators
Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 15 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 24 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 3 Research Sources













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