Wine in Kazakhstan

In 2017, white and red wines led the wine category by volume. This situation is typical of a market such as Kazakhstan with an underdeveloped consumption culture and general consumption focused on parties or holiday celebrations. In addition, the resurgence of inexpensive imports from Georgia and Moldova, demand for which has sprung up in the post-crisis years, has further reinforced the position of such wines as accessible and affordable choices. Growth of these wine types is expected to contin...

Euromonitor Internationals Wine in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


WINE IN KAZAKHSTAN

June 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Still Red and White Wines Remain Leading Sellers by Volume
Consumer Focus Switches Away From Vermouths and Fortified Wines
Wine Remains Underdeveloped, But Shows Promise
Competitive Landscape
Competitive Landscape Remains Open
Brands Suffer From Fragmentation and Low Consumer Awareness
Retail Remains the Main Distribution Channel
Category Data
Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 10 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
Executive Summary
Market Registers Growth As Beer Sales Drive Consumption
Customer Pullback From Spirits Helps Beer Sales
Competitive Landscape Dominance Remains Contested
Distribution Dominated by Modern Grocery Retailers
Moderate Growth in Sales Volume Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 13 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2017
Market Indicators
Table 14 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 15 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 16 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 17 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 18 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 23 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 24 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 25 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources













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