Spirits in Hungary

Importers and manufacturers of spirits were hit with repeated tax hikes during the review period, the latest of which was the introduction of the progressive health tax on spirits depending on alcohol content in 2015. While this would have necessitated a 15-25% price increase, the effect was dampened as bitters, vodka infused with natural herbs and local spirit plinka remained exempt. As a response, manufacturers quickly introduced products with herbs in addition to promoting bitters, so they c...

Euromonitor Internationals Spirits in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


SPIRITS IN HUNGARY

June 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Steep Prices Increase Due To Taxation Changes
Decline of Economy Segment and Premiumisation Indicates Growing Demand
Expansion of Cocktail Culture Benefits Spirits
Competitive Landscape
International Spirit Distributors Gain Share Despite Protectionist Tax System
Coca-colas Increasing Involvement in Distribution of Spirits Influences On-trade
Channels Remain Concentrated, With Growing Role of Specialists and Internet Retailing
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2017
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2012-2017
Table 2 Sales of Spirits by Category: Total Value 2012-2017
Table 3 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 10 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 12 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 13 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 15 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 16 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 17 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 18 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 19 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
Executive Summary
Premium Segment Drives Growth in Hungary
Consumers More Open To Experiment; Craft Beers Popularity Spreads
Promotions and Coordinated Campaigns Prove To Be Effective
Landscape Remains Concentrated, On-trade Performance Boosted by Hot Summer
Economic Growth and Legislative Stability Improves Outlook
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 2 Key New Product Developments 2017
Market Indicators
Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 26 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 33 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 34 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 35 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 3 Research Sources













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