Pernod Ricard Denmark A/S in Alcoholic Drinks (Denmark)

Pernod Ricard Denmark will seek growth through premiumisation. The company stated the positive performance it posted in 2016 was due to heavy investment and successful leveraging of its brand portfolio to higher price points. This leveraging of its portfolio to higher price points will continue to be a feature of its direction going forward.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
PERNOD RICARD DENMARK A/S IN ALCOHOLIC DRINKS (DENMARK)
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Pernod Ricard Denmark A/S: Key Facts
Summary 2 Pernod Ricard Denmark A/S: Operational Indicators
Competitive Positioning
Summary 3 Pernod Ricard Denmark A/S: Competitive Position 2016













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