Heineken México S de RL de CV in Alcoholic Drinks (Mexico)

Heineken Mxico is the second largest beer company in Mexico after Grupo Modelo. The companys strategy is focused on strengthening its brands in order to gain consumer preference. An important focus area for the company in Mexico is its premium brands Heineken, Stella Artois and Strongbow (cider).

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEINEKEN MXICO S DE RL DE CV IN ALCOHOLIC DRINKS (MEXICO)
Euromonitor International
June 2017

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Heineken Mxico S de RL de CV: Key Facts
Summary 2 Heineken Mxico S de RL de CV: Operational Indicators
Competitive Positioning
Summary 3 Heineken Mxico S de RL de CV: Competitive Position 2016













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