Beer in Hungary

While the early part of the review period was characterised by the high demand for economy lager by low-income segments, in 2017 this was reversed with the most prominent trend being the consumption of premium lager. The improving economy and spending power began to create a visible effect, resulting in consumers upgrading to higher-quality beer. The strong price competition and frequent discounts assisted this trend, as premium lager was often available in the largest channels at deeply discoun...

Euromonitor Internationals Beer in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non Alcoholic Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


BEER IN HUNGARY

June 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Category Breaks Traditions, Expands Through Growing Variety of Premium Lager
Craft Beer Creates Buzz and Contributes To Dynamic Growth in Premium Segments
Flavoured Alcohol-free Beer Continues To Gain Popularity, Competes With Soft Drinks
Competitive Landscape
Growth and Competition Strategies of Large Breweries
Pcsi Sold by Ottakringer To Domestic Investor Group
On-trade Shows Signs of Recovery, But Price Competition Remains Strong Factor Limiting Off-trade Value Growth
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2017
Table 1 Number of Breweries 2012-2017
Category Data
Table 2 Sales of Beer by Category: Total Volume 2012-2017
Table 3 Sales of Beer by Category: Total Value 2012-2017
Table 4 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 12 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 13 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
Executive Summary
Premium Segment Drives Growth in Hungary
Consumers More Open To Experiment; Craft Beers Popularity Spreads
Promotions and Coordinated Campaigns Prove To Be Effective
Landscape Remains Concentrated, On-trade Performance Boosted by Hot Summer
Economic Growth and Legislative Stability Improves Outlook
Market Background
Legislation
Table 17 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Table 18 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 2 Key New Product Developments 2017
Market Indicators
Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 30 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 3 Research Sources













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