Alcoholic Drinks in Saudi Arabia

The rapidly increasing young population in Saudi Arabia, along with the preference for Westernised lifestyles, remained the main drivers for sales of non/low alcohol beer and therefore the alcoholic drinks market as a whole in 2017. The young population remained the primary target audience for non/low alcohol beer, as this segment of the overall population relates the beverage to fun, excitement and socialising. In addition, young consumers are increasingly adopting more Westernised lifestyles a...

Euromonitor Internationals Alcoholic Drinks in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

ALCOHOLIC DRINKS IN SAUDI ARABIA

June 2018

LIST OF CONTENTS AND TABLES

Executive Summary
the Countrys Youth Remain the Main Consumers of Alcoholic Drinks in 2017
Brand Extensions Characterise the Market in 2017
Carlsberg Retains Its Outright Lead in Alcoholic Drinks in 2017 Thanks To the Popularity of Its Moussy Brand
Modern Grocery Retailers Remain the Primary Distribution Channel of Non/low Alcohol Beer
Weaker Growth Likely Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 12 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Expected Return To Growth of Non/low Alcohol Beer Over the Forecast Period
Promotional Strategies and Wider Advertising Set To Boost Future Growth
Industry Players Adapt To Growing Competition From Soft Drinks
Competitive Landscape
Carlsberg Retains Its Outright Lead in 2017
Consumers Loyal To Non/low Alcohol Beer
Industry Players Invest in Innovative Packaging and New Fruit Flavours
Category Data
Table 17 Sales of Beer by Category: Total Volume 2012-2017
Table 18 Sales of Beer by Category: Total Value 2012-2017
Table 19 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 20 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 25 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 26 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 27 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 28 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 29 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

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