Shanghai Bacchus Liquor Co Ltd in Alcoholic Drinks (China)

Shanghai Bacchus Liquor Co is the largest player within RTDs/high-strength premixes in China, accounting for a 65% volume share in 2016. Sales of RTDs/high-strength premixes slumped from the third quarter of 2015. To restore enthusiasm in these products and to retain sustainable interest from its target consumers, Shanghai Bacchus Liquor Co will focus mainly on new product developments and on further expanding to lower-tier cities in 2017.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
SHANGHAI BACCHUS LIQUOR CO LTD IN ALCOHOLIC DRINKS (CHINA)
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Shanghai Bacchus Liquor Co Ltd: Key Facts
Summary 2 Shanghai Bacchus Liquor Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Shanghai Bacchus Liquor Co Ltd: Competitive Position 2016













Shanghai Bacchus Liquor Co Ltd in Alcoholic Drinks (China)

Shanghai Bacchus Liquor Co is the largest player within RTDs/high-strength premixes in China, accounting for a 65% volume share in 2016. Sales of RTDs/high-strength premixes slumped from the third quarter

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