Pernod Ricard Groupe in Spirits (World)

Pernod Ricard remains the second largest player in spirits globally, and enjoyed success in 2017 for some key brands, especially Jamesons, which continues to lead Irish Whiskey. Acquisitions in Tequila (and mezcal) helped to solidify the groups presence in this fast-growing category. But declines in France, its domestic market and one of the groups largest markets by volume, as well as the growth of craft spirits, underscore the need for vigilance.

The Internationals Pernod Ricard Groupe in Spirits (World) Company Profile offers detailed strategic analysis of the companys business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Pernod Ricard Groupe in Spirits (World)
Euromonitor International
October 2018
Scope of the Report
Strategic Evaluation
Competitive Positioning
Category Review
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