Diageo Plc in Spirits (World)

Diageo remained the leading player in spirits globally in 2017, but growth was slower than for its main competitors, as stagnation for key brands in mature markets and portfolio difficulties in emerging regions continued to throw up challenges for the company. However, despite a range of risks on the horizon, opportunities abound. This profile looks at both the threats and the potential growth prospects for Diageo in an ever-evolving spirits category.

The Internationals Diageo Plc in Spirits (World) Company Profile offers detailed strategic analysis of the companys business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Diageo Plc in Spirits (World)
Euromonitor International
October 2018
Scope of the Report
Strategic Evaluation
Competitive Positioning
Category Review
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