Beer in Denmark

After seeing total volume growth in 2016, it was expected that the positive development in beer would continue in 2017. However, total volume sales declined slightly. One of the main reasons behind the disappointing performance was the Danish summer, which saw fewer hours of sunshine and more rain than in the previous four years. The poor weather mainly impacted sales of lager, which is by far the biggest category in Denmark, as this is the beverage of choice for many Danes on hot summer days. T...

Euromonitor Internationals Beer in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non Alcoholic Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


BEER IN DENMARK

June 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
the Danish Summer Weather Impacts Volume Sales
Renaissance Continues for Non-alcoholic Beer
Forecast Period Trends
Competitive Landscape
Beer Remains Consolidated
Private Label Feels the Pressure From Brands
Forecast Period Trends
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2017
Table 1 Number of Breweries 2013-2017
Category Data
Table 2 Sales of Beer by Category: Total Volume 2012-2017
Table 3 Sales of Beer by Category: Total Value 2012-2017
Table 4 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 12 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 13 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
Executive Summary
Alcoholic Drinks in Denmark Sees A Minor Volume Decline
Premiumisation Shapes Innovation
Fragmented Competitive Landscape
Modern Grocery Retailers Remains the Leading Distribution Channel for Alcoholic Drinks
Marginal Growth in Volume Sales Expected
Market Background
Legislation
Table 17 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Summary 2 Taxation on Alcoholic Drinks 2017
Table 18 Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Summary 3 Key New Product Developments 2016/2017
Market Indicators
Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 30 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Sources
Summary 4 Research Sources













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