Rtds/High-Strength Premixes in Morocco

RTDs/high-strength premixes is the smallest alcoholic drinks category in Morocco, only represented by spirit- based RTDs with a very limited brand portfolio. These products appeal mainly to young consumers but have very low consumer awareness in general. Spirit-based RTDs are expected to continue decreasing over the forecast period.

Euromonitor Internationals RTDs/High-Strength Premixes in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


RTDS/HIGH-STRENGTH PREMIXES IN MOROCCO

June 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Overall Rtds/high-strength Premixes Volume Sales Decline in 2017
Off-trade Channels Lead Distribution
Competitive Landscape
Smirnoff Ice Is the Best-selling Brand in 2017
Bacardi Breezer Is the Second Most Dynamic Brand
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022
Executive Summary
Alcoholic Drinks Records A Weak Performance in 2017
Saturation and Health Awareness Impact Beer Sales
Groupe Des Brasseries Du Maroc SA Remains the Leader in 2017
Total Alcoholic Drinks Volume Sales Remain Concentrated in Off-trade Channels
Total Volume Sales Are Expected To Decline Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 2 Key New Product Developments 2017
Market Indicators
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 27 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 3 Research Sources













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