The Operators will struggle to win more than a single digit share of the digital advertising market
The digital advertising market is forecast to grow by over USD100 billion in the next 5 years until 2022, generating significant interest from operators. However, with Google and Facebook dominant in the market, and Amazon well-positioned to compete against those players, it will be challenging for operators to gain a significant share of this growth.
Global Inflight Advertising Market Size study, by Product (Inflight Magazines, Display Systems, Baggage Tags, In-flight Apps, Others), by Application (Business Aircraft, Passenger Aircraft) and Regional Forecasts 2018-2025
Asia-Pacific anticipated to exhibit higher growth rate / CAGR over the forecast period 2018-2025 owing to increasing number of airline services industry across the region
View ReportThe Operators can enhance unlimited mobile data plans to reduce the declining rate of traffic growth
5G could herald the launch of enhanced unlimited mobile data plans in some circumstances. In this comment, we assessess the launch of improved unlimited 4G data plans in South Korea
View ReportThe Operators can enhance unlimited mobile data plans to reduce the declining rate of traffic growth
5G could herald the launch of enhanced unlimited mobile data plans in some circumstances. In this comment, we assessess the launch of improved unlimited 4G data plans in South Korea
View ReportThe Operators must be innovative with their pricing models for LPWA
LPWA pricing requires a different approach to IoT pricing; operators are exploring new pricing models to maximise revenue while creating value for enterprises. The old way of one pricing model
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