Global Advertising Industry Profile & Value Chain Analysis

Global Advertising Industry Profile & Value Chain Analysis

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

The value chain analysis reveals the business activities which comprise the global advertising industry value chain. All key stages are highlighted, along with examples of companies active, and assessments of the burning issues for every stage of the value chain. Key value chain stages analyzed include advertisers, advertising agencies, media planning & buying, and media distributors.

Synopsis

Essential resource for top-line data and analysis covering the global advertising market. Includes value chain analysis, market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The global advertising industry generated total revenues of $98,297.5m in 2016, representing a compound annual growth rate (CAGR) of 3% between 2012 and 2016.
- As internet based adverts tend to be based on recent searches by the customer, this further assists in targeted advertisement.
- The food, beverage & personal/healthcare segment was the industrys most lucrative in 2016, with total revenues of $27,604.8m, equivalent to 28.1% of the industrys overall value.
- A notable feature of the industry is the high level of vertical integration evident. The Big Four (Interpublic, Omnicom, Publicis Groupe, and WPP) are active across the chain either directly or via subsidiaries.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global advertising market with five year forecasts
- Quickly and easily identify the key stages and sub-stages of the global advertising industry value chain
- See examples of companies active at each stage of the global advertising industry value chain
- Examine trends and burning issues impacting the global advertising industry value chain

Reasons to buy

- What was the size of the global advertising market by value in 2016?
- What will be the size of the global advertising market in 2021?
- What factors are affecting the strength of competition in the global advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the global advertising market?
- What are the key stages and sub-stages of the global advertising industry value chain?


Executive Summary 2
Value chain analysis 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Value Chain Analysis 9
Advertising industry complete value chain overview 9
Advertisers 11
Advertising Agencies 13
Media Planning & Buying Companies 15
Media Distributors 17
Market Data 19
Market value 19
Market Segmentation 20
Category segmentation 20
Geography segmentation 21
Market Outlook 22
Market value forecast 22
Five Forces Analysis 23
Summary 23
Buyer power 24
Supplier power 25
New entrants 26
Threat of substitutes 28
Degree of rivalry 29
Leading Companies 30
The Interpublic Group of Companies, Inc. 30
Omnicom Group, Inc. 33
Publicis Groupe SA 36
WPP plc 40
Methodology 44
Industry associations 45
Related MarketLine research 45
Appendix 46
About MarketLine 46


List Of Tables

List of Tables
Table 1: Global advertising industry value: $ million, 2012-16 19
Table 2: Global advertising industry category segmentation: $ million, 2016 20
Table 3: Global advertising industry geography segmentation: $ million, 2016 21
Table 4: Global advertising industry value forecast: $ million, 2016-21 22
Table 5: The Interpublic Group of Companies, Inc.: key facts 30
Table 6: The Interpublic Group of Companies, Inc.: key financials ($) 31
Table 7: The Interpublic Group of Companies, Inc.: key financial ratios 31
Table 8: Omnicom Group, Inc.: key facts 33
Table 9: Omnicom Group, Inc.: key financials ($) 34
Table 10: Omnicom Group, Inc.: key financial ratios 34
Table 11: Publicis Groupe SA: key facts 36
Table 12: Publicis Groupe SA: key financials ($) 37
Table 13: Publicis Groupe SA: key financials (€) 38
Table 14: Publicis Groupe SA: key financial ratios 38
Table 15: WPP plc: key facts 40
Table 16: WPP plc: key financials ($) 41
Table 17: WPP plc: key financials (£) 41
Table 18: WPP plc: key financial ratios 42


List Of Figures

List of Figures
Figure 1: Advertising industry complete value chain overview 9
Figure 2: Advertising industry complete value chain with active companies 10
Figure 3: Advertisers - Overview 11
Figure 4: Advertising Agencies - Overview 13
Figure 5: Media Planning & Buying Companies - Overview 15
Figure 6: Media Distributors - Overview 17
Figure 7: Global advertising industry value: $ million, 2012-16 19
Figure 8: Global advertising industry category segmentation: % share, by value, 2016 20
Figure 9: Global advertising industry geography segmentation: % share, by value, 2016 21
Figure 10: Global advertising industry value forecast: $ million, 2016-21 22
Figure 11: Forces driving competition in the global advertising industry, 2016 23
Figure 12: Drivers of buyer power in the global advertising industry, 2016 24
Figure 13: Drivers of supplier power in the global advertising industry, 2016 25
Figure 14: Factors influencing the likelihood of new entrants in the global advertising industry, 2016 26
Figure 15: Factors influencing the threat of substitutes in the global advertising industry, 2016 28
Figure 16: Drivers of degree of rivalry in the global advertising industry, 2016 29
Figure 17: The Interpublic Group of Companies, Inc.: revenues & profitability 32
Figure 18: The Interpublic Group of Companies, Inc.: assets & liabilities 32
Figure 19: Omnicom Group, Inc.: revenues & profitability 35
Figure 20: Omnicom Group, Inc.: assets & liabilities 35
Figure 21: Publicis Groupe SA: revenues & profitability 38
Figure 22: Publicis Groupe SA: assets & liabilities 39
Figure 23: WPP plc: revenues & profitability 42
Figure 24: WPP plc: assets & liabilities 43


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  Sander

We needed a thorough grip on the advertisement industry, being a media firm. This report excels!