Digital Advertising Global Industry Almanac 2014-2023

Digital Advertising Global Industry Almanac 2014-2023

Summary

Global Digital Advertising industry profile provides top-line qualitative and quantitative Summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the global Digital Advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key Highlights

- The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet. Any currency conversions used in the creation of this report have been calculated using constant 2018 annual average exchange rates.
- The global digital advertising market had total revenues of $250.4bn in 2018, representing a compound annual growth rate (CAGR) of 15.5% between 2014 and 2018.
- The mobile segment was the markets most lucrative in 2018, with total revenues of $168.3bn, equivalent to 67.2% of the markets overall value.
- Global digital advertising market growth has been fuelled by the development of internet infrastructure and increased ownership of smartphones, particularly in developing countries.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global Digital Advertising market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global Digital Advertising market
- Leading company profiles reveal details of key Digital Advertising market players global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global Digital Advertising market with five year forecasts

Reasons to buy

- What was the size of the global Digital Advertising market by value in 2018?
- What will be the size of the global Digital Advertising market in 2023?
- What factors are affecting the strength of competition in the global Digital Advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the global Digital Advertising market?

EXECUTIVE SUMMARY
Market value
Market value forecast
Category segmentation
Geography segmentation
Introduction
What is this report about?
Who is the target reader?
How to use this report
Definitions
Global Digital Advertising
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Digital Advertising in Asia-Pacific
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Digital Advertising in Europe
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Digital Advertising in France
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Digital Advertising in Germany
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Digital Advertising in Australia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Digital Advertising in Brazil
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Digital Advertising in Canada
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Digital Advertising in China
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Digital Advertising in India
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Digital Advertising in Indonesia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Digital Advertising in Italy
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Digital Advertising in Japan
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Digital Advertising in Mexico
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Digital Advertising in The Netherlands
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Digital Advertising in North America
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Digital Advertising in Russia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Digital Advertising in Scandinavia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Digital Advertising in Singapore
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Digital Advertising in South Africa
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Digital Advertising in South Korea
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Digital Advertising in Spain
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Digital Advertising in Turkey
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Digital Advertising in The United Kingdom
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Digital Advertising in The United States
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Company Profiles
Leading Companies
Appendix
Methodology
About Us

List Of Tables


Table 1: Global digital advertising market value: $ billion, 2014-18
Table 2: Global digital advertising market category segmentation: $ billion, 2018
Table 3: Global digital advertising market geography segmentation: $ billion, 2018
Table 4: Global digital advertising market value forecast: $ billion, 2018-23
Table 5: Asia-Pacific digital advertising market value: $ billion, 2014-18
Table 6: Asia-Pacific digital advertising market category segmentation: $ billion, 2018
Table 7: Asia-Pacific digital advertising market geography segmentation: $ billion, 2018
Table 8: Asia-Pacific digital advertising market value forecast: $ billion, 2018-23
Table 9: Europe digital advertising market value: $ billion, 2014-18
Table 10: Europe digital advertising market category segmentation: $ billion, 2018
Table 11: Europe digital advertising market geography segmentation: $ billion, 2018
Table 12: Europe digital advertising market value forecast: $ billion, 2018-23
Table 13: France digital advertising market value: $ million, 2014-18
Table 14: France digital advertising market category segmentation: $ million, 2018
Table 15: France digital advertising market geography segmentation: $ million, 2018
Table 16: France digital advertising market value forecast: $ million, 2018-23
Table 17: France size of population (million), 2014-18
Table 18: France gdp (constant 2005 prices, $ billion), 2014-18
Table 19: France gdp (current prices, $ billion), 2014-18
Table 20: France inflation, 2014-18
Table 21: France consumer price index (absolute), 2014-18
Table 22: France exchange rate, 2014-18
Table 23: Germany digital advertising market value: $ million, 2014-18
Table 24: Germany digital advertising market category segmentation: $ million, 2018
Table 25: Germany digital advertising market geography segmentation: $ million, 2018
Table 26: Germany digital advertising market value forecast: $ million, 2018-23
Table 27: Germany size of population (million), 2014-18
Table 28: Germany gdp (constant 2005 prices, $ billion), 2014-18
Table 29: Germany gdp (current prices, $ billion), 2014-18
Table 30: Germany inflation, 2014-18
Table 31: Germany consumer price index (absolute), 2014-18
Table 32: Germany exchange rate, 2014-18
Table 33: Australia digital advertising market value: $ million, 2014-18
Table 34: Australia digital advertising market category segmentation: $ million, 2018
Table 35: Australia digital advertising market geography segmentation: $ million, 2018
Table 36: Australia digital advertising market value forecast: $ million, 2018-23
Table 37: Australia size of population (million), 2014-18
Table 38: Australia gdp (constant 2005 prices, $ billion), 2014-18
Table 39: Australia gdp (current prices, $ billion), 2014-18
Table 40: Australia inflation, 2014-18
Table 41: Australia consumer price index (absolute), 2014-18
Table 42: Australia exchange rate, 2014-18
Table 43: Brazil digital advertising market value: $ million, 2014-18
Table 44: Brazil digital advertising market category segmentation: $ million, 2018
Table 45: Brazil digital advertising market geography segmentation: $ million, 2018
Table 46: Brazil digital advertising market value forecast: $ million, 2018-23
Table 47: Brazil size of population (million), 2014-18
Table 48: Brazil gdp (constant 2005 prices, $ billion), 2014-18
Table 49: Brazil gdp (current prices, $ billion), 2014-18
Table 50: Brazil inflation, 2014-18
Table 51: Brazil consumer price index (absolute), 2014-18
Table 52: Brazil exchange rate, 2014-18
Table 53: Canada digital advertising market value: $ million, 2014-18
Table 54: Canada digital advertising market category segmentation: $ million, 2018
Table 55: Canada digital advertising market geography segmentation: $ million, 2018
Table 56: Canada digital advertising market value forecast: $ million, 2018-23
Table 57: Canada size of population (million), 2014-18
Table 58: Canada gdp (constant 2005 prices, $ billion), 2014-18
Table 59: Canada gdp (current prices, $ billion), 2014-18
Table 60: Canada inflation, 2014-18

List Of Figures


Figure 1: Global digital advertising market value: $ billion, 2014-18
Figure 2: Global digital advertising market category segmentation: % share, by value, 2018
Figure 3: Global digital advertising market geography segmentation: % share, by value, 2018
Figure 4: Global digital advertising market value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the global digital advertising market, 2018
Figure 6: Drivers of buyer power in the global digital advertising market, 2018
Figure 7: Drivers of supplier power in the global digital advertising market, 2018
Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2018
Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2018
Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2018
Figure 11: Asia-Pacific digital advertising market value: $ billion, 2014-18
Figure 12: Asia-Pacific digital advertising market category segmentation: % share, by value, 2018
Figure 13: Asia-Pacific digital advertising market geography segmentation: % share, by value, 2018
Figure 14: Asia-Pacific digital advertising market value forecast: $ billion, 2018-23
Figure 15: Forces driving competition in the digital advertising market in Asia-Pacific, 2018
Figure 16: Drivers of buyer power in the digital advertising market in Asia-Pacific, 2018
Figure 17: Drivers of supplier power in the digital advertising market in Asia-Pacific, 2018
Figure 18: Factors influencing the likelihood of new entrants in the digital advertising market in Asia-Pacific, 2018
Figure 19: Factors influencing the threat of substitutes in the digital advertising market in Asia-Pacific, 2018
Figure 20: Drivers of degree of rivalry in the digital advertising market in Asia-Pacific, 2018
Figure 21: Europe digital advertising market value: $ billion, 2014-18
Figure 22: Europe digital advertising market category segmentation: % share, by value, 2018
Figure 23: Europe digital advertising market geography segmentation: % share, by value, 2018
Figure 24: Europe digital advertising market value forecast: $ billion, 2018-23
Figure 25: Forces driving competition in the digital advertising market in Europe, 2018
Figure 26: Drivers of buyer power in the digital advertising market in Europe, 2018
Figure 27: Drivers of supplier power in the digital advertising market in Europe, 2018
Figure 28: Factors influencing the likelihood of new entrants in the digital advertising market in Europe, 2018
Figure 29: Factors influencing the threat of substitutes in the digital advertising market in Europe, 2018
Figure 30: Drivers of degree of rivalry in the digital advertising market in Europe, 2018
Figure 31: France digital advertising market value: $ million, 2014-18
Figure 32: France digital advertising market category segmentation: % share, by value, 2018
Figure 33: France digital advertising market geography segmentation: % share, by value, 2018
Figure 34: France digital advertising market value forecast: $ million, 2018-23
Figure 35: Forces driving competition in the digital advertising market in France, 2018
Figure 36: Drivers of buyer power in the digital advertising market in France, 2018
Figure 37: Drivers of supplier power in the digital advertising market in France, 2018
Figure 38: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2018
Figure 39: Factors influencing the threat of substitutes in the digital advertising market in France, 2018
Figure 40: Drivers of degree of rivalry in the digital advertising market in France, 2018
Figure 41: Germany digital advertising market value: $ million, 2014-18
Figure 42: Germany digital advertising market category segmentation: % share, by value, 2018
Figure 43: Germany digital advertising market geography segmentation: % share, by value, 2018
Figure 44: Germany digital advertising market value forecast: $ million, 2018-23
Figure 45: Forces driving competition in the digital advertising market in Germany, 2018
Figure 46: Drivers of buyer power in the digital advertising market in Germany, 2018
Figure 47: Drivers of supplier power in the digital advertising market in Germany, 2018
Figure 48: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2018
Figure 49: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2018
Figure 50: Drivers of degree of rivalry in the digital advertising market in Germany, 2018
Figure 51: Australia digital advertising market value: $ million, 2014-18
Figure 52: Australia digital advertising market category segmentation: % share, by value, 2018
Figure 53: Australia digital advertising market geography segmentation: % share, by value, 2018
Figure 54: Australia digital advertising market value forecast: $ million, 2018-23
Figure 55: Forces driving competition in the digital advertising market in Australia, 2018
Figure 56: Drivers of buyer power in the digital advertising market in Australia, 2018
Figure 57: Drivers of supplier power in the digital advertising market in Australia, 2018
Figure 58: Factors influencing the likelihood of new entrants in the digital advertising market in Australia, 2018
Figure 59: Factors influencing the threat of substitutes in the digital advertising market in Australia, 2018
Figure 60: Drivers of degree of rivalry in the digital advertising market in Australia, 2018

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