Advertising North America (NAFTA) Industry Guide 2014-2023

Advertising North America (NAFTA) Industry Guide 2014-2023

Summary

The NAFTA Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Essential resource for top-line data and analysis covering the NAFTA advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

Key Highlights

- The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The advertising industry within the NAFTA countries had a total market value of $240,493.2 million in 2019.The Mexico was the fastest growing country, with a CAGR of 5.1% over the 2015-19 period.
- Within the advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $225,457.8 million in 2019. This was followed by Canada and Mexico, with a value of $9,009.0 and $6,026.3 million, respectively.
- The US is expected to lead the advertising industry in the NAFTA bloc, with a value of $266,157.8 million in 2024, followed by Canada and Mexico with expected values of $10,345.9 and $7,693.9 million, respectively.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA advertising industry
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA advertising industry
- Leading company profiles reveal details of key advertising industry players NAFTA operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA advertising industry with five year forecasts
- Compares data from the US, Canada and Mexico, alongside individual chapters on each country

Reasons to Buy

- What was the size of the NAFTA advertising industry by value in 2019?
- What will be the size of the NAFTA advertising industry in 2024?
- What factors are affecting the strength of competition in the NAFTA advertising industry?
- How has the industry performed over the last five years?
- What are the main segments that make up the NAFTA advertising industry?

1 Introduction
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 NAFTA Advertising
2.1. Industry Outlook
3 Advertising in Canada
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
3.6. Macroeconomic Indicators
4 Advertising in Mexico
4.1. Market Overview
4.2. Market Data
4.3. Market Segmentation
4.4. Market outlook
4.5. Five forces analysis
4.6. Macroeconomic Indicators
5 Advertising in The United States
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
5.6. Macroeconomic Indicators
6 Company Profiles
6.1. Dentsu, Inc.
6.2. The Interpublic Group of Companies, Inc.
6.3. Publicis Groupe SA
6.4. WPP plc
6.5. Havas SA
6.6. Omnicom Group, Inc.
7 Appendix
7.1. Methodology
7.2. About MarketLine

List Of Tables


Table 1: NAFTA countries advertising industry, revenue ($m), 2015-24
Table 2: NAFTA countries advertising industry, revenue ($m), 2015-19
Table 3: NAFTA countries advertising industry forecast, revenue ($m), 2019-24
Table 4: Canada advertising industry value: $ million, 2015-19
Table 5: Canada advertising industry category segmentation: $ million, 2019
Table 6: Canada advertising industry geography segmentation: $ million, 2019
Table 7: Canada advertising industry value forecast: $ million, 2019-24
Table 8: Canada size of population (million), 2015-19
Table 9: Canada gdp (constant 2005 prices, $ billion), 2015-19
Table 10: Canada gdp (current prices, $ billion), 2015-19
Table 11: Canada inflation, 2015-19
Table 12: Canada consumer price index (absolute), 2015-19
Table 13: Canada exchange rate, 2015-19
Table 14: Mexico advertising industry value: $ million, 2015-19
Table 15: Mexico advertising industry category segmentation: $ million, 2019
Table 16: Mexico advertising industry geography segmentation: $ million, 2019
Table 17: Mexico advertising industry value forecast: $ million, 2019-24
Table 18: Mexico size of population (million), 2015-19
Table 19: Mexico gdp (constant 2005 prices, $ billion), 2015-19
Table 20: Mexico gdp (current prices, $ billion), 2015-19
Table 21: Mexico inflation, 2015-19
Table 22: Mexico consumer price index (absolute), 2015-19
Table 23: Mexico exchange rate, 2015-19
Table 24: United States advertising industry value: $ billion, 2015-19
Table 25: United States advertising industry category segmentation: $ billion, 2019
Table 26: United States advertising industry geography segmentation: $ billion, 2019
Table 27: United States advertising industry value forecast: $ billion, 2019-24
Table 28: United States size of population (million), 2015-19
Table 29: United States gdp (constant 2005 prices, $ billion), 2015-19
Table 30: United States gdp (current prices, $ billion), 2015-19
Table 31: United States inflation, 2015-19
Table 32: United States consumer price index (absolute), 2015-19
Table 33: United States exchange rate, 2015-19
Table 34: Dentsu, Inc.: key facts
Table 35: Dentsu, Inc.: Annual Financial Ratios
Table 36: Dentsu, Inc.: Key Employees
Table 37: Dentsu, Inc.: Key Employees Continued
Table 38: Dentsu, Inc.: Key Employees Continued
Table 39: The Interpublic Group of Companies, Inc.: key facts
Table 40: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 41: The Interpublic Group of Companies, Inc.: Key Employees
Table 42: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 43: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 44: Publicis Groupe SA: key facts
Table 45: Publicis Groupe SA: Annual Financial Ratios
Table 46: Publicis Groupe SA: Key Employees
Table 47: Publicis Groupe SA: Key Employees Continued
Table 48: Publicis Groupe SA: Key Employees Continued
Table 49: WPP plc: key facts
Table 50: WPP plc: Annual Financial Ratios
Table 51: WPP plc: Key Employees
Table 52: Havas SA: key facts
Table 53: Havas SA: Key Employees
Table 54: Havas SA: Key Employees Continued
Table 55: Omnicom Group, Inc.: key facts
Table 56: Omnicom Group, Inc.: Annual Financial Ratios
Table 57: Omnicom Group, Inc.: Key Employees
Table 58: Omnicom Group, Inc.: Key Employees Continued

List Of Figures


Figure 1: NAFTA countries advertising industry, revenue ($m), 2015-24
Figure 2: NAFTA countries advertising industry, revenue ($m), 2015-19
Figure 3: NAFTA countries advertising industry forecast, revenue ($m), 2019-24
Figure 4: Canada advertising industry value: $ million, 2015-19
Figure 5: Canada advertising industry category segmentation: % share, by value, 2019
Figure 6: Canada advertising industry geography segmentation: % share, by value, 2019
Figure 7: Canada advertising industry value forecast: $ million, 2019-24
Figure 8: Forces driving competition in the advertising industry in Canada, 2019
Figure 9: Drivers of buyer power in the advertising industry in Canada, 2019
Figure 10: Drivers of supplier power in the advertising industry in Canada, 2019
Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2019
Figure 12: Factors influencing the threat of substitutes in the advertising industry in Canada, 2019
Figure 13: Drivers of degree of rivalry in the advertising industry in Canada, 2019
Figure 14: Mexico advertising industry value: $ million, 2015-19
Figure 15: Mexico advertising industry category segmentation: % share, by value, 2019
Figure 16: Mexico advertising industry geography segmentation: % share, by value, 2019
Figure 17: Mexico advertising industry value forecast: $ million, 2019-24
Figure 18: Forces driving competition in the advertising industry in Mexico, 2019
Figure 19: Drivers of buyer power in the advertising industry in Mexico, 2019
Figure 20: Drivers of supplier power in the advertising industry in Mexico, 2019
Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in Mexico, 2019
Figure 22: Factors influencing the threat of substitutes in the advertising industry in Mexico, 2019
Figure 23: Drivers of degree of rivalry in the advertising industry in Mexico, 2019
Figure 24: United States advertising industry value: $ billion, 2015-19
Figure 25: United States advertising industry category segmentation: % share, by value, 2019
Figure 26: United States advertising industry geography segmentation: % share, by value, 2019
Figure 27: United States advertising industry value forecast: $ billion, 2019-24
Figure 28: Forces driving competition in the advertising industry in the United States, 2019
Figure 29: Drivers of buyer power in the advertising industry in the United States, 2019
Figure 30: Drivers of supplier power in the advertising industry in the United States, 2019
Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2019
Figure 32: Factors influencing the threat of substitutes in the advertising industry in the United States, 2019
Figure 33: Drivers of degree of rivalry in the advertising industry in the United States, 2019

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