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Travel and Tourism in Denmark to 2019

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Summary
 
 The Danish inbound tourism market has hardly registered any growth over the last few years due to a lack of competitiveness compared to its neighbors. However, Canadean expects international arrivals to grow at a CAGR of 4.7% during 2015-2019, partly driven by promotional efforts being made to attract tourists from unconventional markets such as China and South Korea. Furthermore, Value Added Tax (VAT) has been 100% exempt on hotel stays for business events such as conferences, meetings, and seminars since January 2015.
 
 Key Findings
 
 There was minimal growth in domestic tourism during the historic period (2009-2014), increasing from 23.7 million in 2009 to 24.8 million in 2014. There was also slow growth in inbound tourism due to high prices (30% higher when compared to its neighbor Germany) despite facilities (such as accommodation, food, and museum entry fees) not being on par. According to the competitiveness report by World Economic Forum (WEF) on Travel and Tourism, released in May 2015, Denmark has been ranked twenty-seventh for tourism, which is drastically lower than its sixteenth rank in the 2011 index. However, appreciable growth was registered for outbound trips, increasing from 6.2 million in 2009 to 8.4 million in 2014. The hosting of international sports events such as the European Badminton Championships in 2017 and the Mens Handball World Cup tournament in 2019 is expected to benefit inbound tourism. The Danish Government is planning to promote coastal tourism in Denmark, encouraging development on protected shores at the commercial level. It allocated DKK20 million (US$3.6 million) in 2014 to develop tourism in nature areas and along the coasts
 
 Several new flights on international routes have been announced by carriers from Copenhagen. The low cost carrier, Norwegian Air Shuttle (Norwegian), plans to launch flights on seven new long routes for budget business and leisure travelers. Similarly, Scandinavian Airlines (SAS) also plans to operate flights to Boston to fulfill the demand created by the business segment of Danish air passengers. New routes were also launched to Los Angeles and Miami as Danish tourists are willing to travel to these destinations looking for sun and warmth
 
 Value Added Tax (VAT) exemptions of 100% on hotel stays have been granted to tourists arriving for business purposes such as conferences, meetings, and seminars. It was launched on January 1, 2015 and has reduced the cost to tourists by approximately 6.3%. This will make Denmark more competitive for hosting international business events, which will attract more tourists
 
 Synopsis
 
 Canadeans report -Travel and Tourism in Denmark to 2019 - provides detailed information on the countrys tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.
 
 What else does this report offer?
 
 Historic and forecast tourist volumes covering the entire Danish Travel andTourism sector
 Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries and others
 Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics
 Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers
 
 Reasons To Buy
 
 Make strategic business decisions using historic and forecast market data related to Denmarks Travel and Tourism sector
 Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
 Direct the promotional efforts on most promising markets by identifying the key source and destination countries
 
 Companies Mentioned
 
 SAS Scandinavian Airlines
 Norwegian Air Shuttle
 Easyjet
 Lufthansa German Airlines
 KLM Royal Dutch Airlines
 Scandic Hotels
 Comwell Hotels
 First Hotels
 Arp-Hansen Hotels
 The Rezidor Hotel Group
 CabInn Hotels
 Zleep Hotels
 Choice Hotels International Inc.
 Best Western International Inc.
 Guldsmeden Hotels
 Marriott International Inc.
 Helnan International
 Hilton Worldwide

Executive Summary
 Introduction
 Travel and Tourism Sector in Context
 Domestic Tourism
 Market summary and key developments in Danish domestic tourism market
 Historical and projected figures for domestic trips and domestic expenditure in Denmark
 Domestic trips-trips by purpose of visit and by season, average length of trip and overnight stays
 Inbound Tourism
 Market summary and key developments in Danish inbound tourism market
 Historical and projected figures for inbound trips and inbound expenditure in Denmark
 Tourist arrivals from top 10 countries to Denmark
 Inbound trips-trips by purpose of visit and mode of transport
 Inbound trips-average length of trip and overnight stays
 Outbound Tourism
 Market summary and key developments in Danish outbound tourism market
 Historical and projected figures for outbound trips and outbound expenditure in Denmark
 Tourist departures to top 10 countries from Denmark
 Outbound trips-trips by purpose of visit and mode of transport
 Outbound trips-average length of trip and overnight stays
 Airlines
 Market summary and key developments in Danish airlines industry
 Revenues and seats sold in Danish airlines market
 Low cost airlines in Denmark-seats available, seats sold and load factor
 Low cost airlines in Denmark-total revenue and revenue per customer
 Low cost airlines in Denmark-revenue generating passenger kilometers versus kilometers available
 Full service airlines in Denmark-seats available, seats sold and load factor
 Full service airlines in Denmark-total revenue and revenue per customer
 Full service airlines in Denmark-revenue generating passenger kilometers versus kilometers available
 Charter airlines in Denmark-seats available, seats sold and load factor
 Charter airlines in Denmark-total revenue and revenue per customer
 Charter airlines in Denmark-revenue generating passenger kilometers versus kilometers available
 Competitive landscape
 Hotels
 Market summary and key developments in Danish hotel industry
 Revenues, room nights available and revenue per available room in Danish hotel industry
 Hotel establishments by category and available hotel rooms by category in Denmark
 Budget hotels in Denmark-revenues, room occupancy rates, room nights available and room nights occupied
 Budget hotels in Denmark-revenue per available room and revenue per occupied room
 Budget hotels in Denmark-revenue by customer type and guests by customer type
 Midscale hotels in Denmark-revenues, room occupancy rates, room nights available and room nights occupied
 Midscale hotels in Denmark-revenue per available room and revenue per occupied room
 Midscale hotels in Denmark-revenue by customer type and guests by customer type
 Upscale hotels in Denmark-revenues, room occupancy rates, room nights available and room nights occupied
 Upscale hotels in Denmark-revenue per available room and revenue per occupied room
 Upscale hotels in Denmark-revenue by customer type and guests by customer type
 Luxury hotels in Denmark-revenues, room occupancy rates, room nights available and room nights occupied
 Luxury hotels in Denmark-revenue per available room and revenue per occupied room
 Luxury hotels in Denmark-revenue by customer type and guests by customer type
 Competitive Landscape
 Car Rental
 Market value of car rental industry in Denmark
 Car rental value in Denmark by rental type and location, and average revenue per day
 Car rental in Denmark-fleet size, rental days and market utilization rate
 Travel Intermediaries
 Market value of travel intermediaries industry in Denmark
 Travel intermediaries online revenues and in-store revenues by provider
 Airport Profiles
 Market Data
 Domestic tourism
 Inbound tourism
 Outbound tourism
 Airlines
 Hotels
 Car rental
 Travel intermediaries
 Tourism output
 Tourism employment
 Appendix
 Travel and tourism sector definitions


List Of Tables

Table 1: Domestic Trips -Overnight Stays (Million), 2009-2019
 Table 2: Average Length of Domestic Trip, 2009-2019
 Table 3: Tourist Arrivals from Top 10 Countries (Thousands), 2009-2019
 Table 4: Inbound Trips -Overnight Stays (Million), 2009-2019
 Table 5: Average Length of Inbound Trip, 2009-2019
 Table 6: Tourist Departures to Top 10 Countries (Thousands), 2009-2019
 Table 7: Outbound Trips -Overnight Stays (Million), 2009-2019
 Table 8: Average Length of Outbound Trip, 2009-2019
 Table 9: Seats Available Low Cost Airlines (Million) and Load Factor (%), 2009-2019
 Table 10: Total Revenue by Low Cost Airlines (DKK Million) and Revenue per Customer (DKK), 2009-2019
 Table 11: Seats Available Full Service Airlines (Million) and Load Factor (%), 2009-2019
 Table 12: Total Revenue by Full Service Airlines (DKK Million) and Revenue per Customer (DKK), 2009-2019
 Table 13: Seats Available Charter Airlines (Thousand) and Load Factor (%), 2009-2019
 Table 14: Total Revenue by Charter Airlines (DKK Million) and Revenue per Customer (DKK), 2009-2019
 Table 15: Budget Hotels, Room Occupancy Rates (%)
 Table 16: Budget Hotels: Revenue per Occupied Room and Revenue per Available Room (DKK), 2009-2019
 Table 17: Midscale Hotels, Room Occupancy Rates (%)
 Table 18: Midscale Hotels: Revenue per Occupied Room and Revenue per Available Room (DKK), 2009-2019
 Table 19: Upscale Hotels, Room Occupancy Rates (%)
 Table 20: Upscale Hotels: Revenue per Occupied Room and Revenue per Available Room (DKK), 2009-2019
 Table 21: Luxury Hotels, Room Occupancy Rates (%)
 Table 22: Luxury Hotels: Revenue per Occupied Room and Revenue per Available Room (DKK), 2009-2019
 Table 23: Top 10 Hotels (Volume), 2014
 Table 24: Car Rentals: Average Revenue per Day (DKK), 2009-2019
 Table 25: Car Market Utilization Rate(%), 2009-2019
 Table 26: Travel Intermediaries Online Revenues by Type of Tourist (DKK Million), 2009-2019
 Table 27: Travel Intermediaries In-Store Revenues by Provider (DKK Million), 2009-2019
 Table 28: Number of Domestic Trips by Purpose (Thousand), 2010-2019
 Table 29: Domestic Trips -Overnight Stays (Thousand), 2010-2019
 Table 30: Total Domestic Tourism Expenditure by Category (DKK Million), 2010-2019
 Table 31: Average Expenditure per Domestic Tourist by Category (DKK), 2010-2019
 Table 32: International Arrivals by Region (Thousand), 2010-2019
 Table 33: International Arrivals by Purpose of Visit (Thousand), 2010-2019
 Table 34: International Arrivals by Mode of Transport (Thousand), 2010-2019
 Table 35: Inbound Trips -Overnight Stays (Thousand), 2010-2019
 Table 36: Total Inbound Tourism Expenditure by Category (DKK Million), 2010-2019
 Table 37: Average Expenditure per Inbound Tourist by Category (DKK), 2010-2019
 Table 38: International Departures by Region (Thousand), 2010-2019
 Table 39: International Departures by Purpose of Visit (Thousand), 2010-2019
 Table 40: International Departures by Mode of Transport (Thousand), 2010-2019
 Table 41: Outbound Trips -Overnight Stays (Thousand), 2010-2019
 Table 42: Total Outbound Tourism Expenditure by Category (DKK Million), 2010-2019
 Table 43: Average Expenditure per Outbound Tourist by Category (DKK), 2010-2019
 Table 44: Seats Available by Airline Type (Thousand), 2010-2019
 Table 45: Seats Sold by Airline Type -Business Travel (Thousand), 2010-2019
 Table 46: Seats Sold by Airline Type -Leisure Travel (Thousand), 2010-2019
 Table 47: Load Factor by Airline Type (%), 2010-2019
 Table 48: Passenger Kilometers Available by Airline Type (Million), 2010-2019
 Table 49: Revenue Generating Passenger Kilometers Available by Airline Type (Million), 2010-2019
 Table 50: Revenue per Passenger by Airline Type (DKK), 2010-2019
 Table 51: Total Revenue by Airline Type (DKK Million), 2010-2019
 Table 52: Establishments by Hotel Category, 2010-2019
 Table 53: Available Hotel Rooms by Hotel Category, 2010-2019
 Table 54: Room Occupancy Rate by Hotel Category (%), 2010-2019
 Table 55: Room Nights Available by Hotel Category (Million), 2010-2019
 Table 56: Room Nights Occupied by Hotel Category (Million), 2010-2019
 Table 57: Average Revenue per Available Room by Hotel Category (DKK), 2010-2019
 Table 58: Revenue per Occupied Room by Hotel Category (DKK), 2010-2019
 Table 59: Total Revenue Per Available Room by Hotel Category (DKK), 2010-2019
 Table 60: Total Revenue by Hotel Category and Customer Type (DKK Million), 2010-2019
 Table 61: Guests by Hotel Category and Customer Type (Thousand), 2010-2019
 Table 62: Car Rental -Market Value by Customer Type and Rental Location (DKK Million), 2010-2019
 Table 63: Car Rental -Fleet Size, 2010-2019
 Table 64: Car Rental Occasions (Thousand), 2010-2019
 Table 65: Car Rental Days (Million), 2010-2019
 Table 66: Car Rental -Average Rental Length (Days), 2010-2019
 Table 67: Car Rental -Market Utilization Rate (%), 2010-2019
 Table 68: Car Rental -Average Revenue per Day (DKK), 2010-2019
 Table 69: Travel Intermediaries Market Value by Product Type (DKK Million), 2010-2019
 Table 70: Travel Intermediaries Online Revenues by Provider (DKK Million), 2010-2019
 Table 71: Travel Intermediaries Online Revenues by Type of Tourist (DKK Million), 2010-2019
 Table 72: Travel Intermediaries In-store Revenues by Provider (DKK Million), 2010-2019
 Table 73: Travel Intermediaries In-store Revenues by Type of Tourist (DKK Million), 2010-2019
 Table 74: Travel Agent Revenues from Domestic Tourism by Sales Channel (DKK Million), 2010-2019
 Table 75: Travel Agent Revenues from International Tourism by Sales Channel (DKK Million), 2010-2019
 Table 76: Tour Operator Revenues from Domestic Tourism by Sales Channel (DKK Million), 2010-2019
 Table 77: Tour Operator Revenues from International Tourism by Sales Channel (DKK Million), 2010-2019
 Table 78: Other Intermediaries Revenues from Domestic Tourism by Sales Channel (DKK Million), 2010-2019
 Table 79: Other Intermediaries Revenues from International Tourism by Sales Channel (DKK Million), 2010-2019
 Table 80: Total Tourism Output by Category (DKK Million), 2010-2019
 Table 81: Direct Tourism Output by Category (DKK Million), 2010-2019
 Table 82: Indirect Tourism Output by Category (DKK Million), 2010-2019
 Table 83: Total Tourism Output Generated per Employee by Category (DKK), 2010-2019
 Table 84: Direct Tourism Output Generated per Employee by Category (DKK), 2010-2019
 Table 85: Indirect Tourism Output Generated per Employee by Category (DKK), 2010-2019
 Table 86: Total Tourism Employment by Category (Thousand), 2010-2019
 Table 87: Direct Tourism Employment by Category (Thousand), 2010-2019
 Table 88: Indirect Tourism Employment by Category (Thousand), 2010-2019
 Table 89: Average Salary per Employee by Category (DKK), 2010-2019
 Table 90: Total Gross Income Generated by Total Tourism Employment by Category (DKK Million), 2010-2019


List Of Figures

Figure 1: Domestic trips, 2009-2019
 Figure 2: Domestic expenditure, 2009-2019
 Figure 3: Domestic Tourism by Purpose of Visit (Million), 2009-2019
 Figure 4: Number of Trips by Season -Domestic and Outbound(Million), 2014
 Figure 7: Inbound Trips, 2009-2019
 Figure 8: Inbound Expenditure, 2009-2019
 Figure 9: Inbound Tourism by Purpose of Visit (Million), 2009-2019
 Figure 10: International Arrivals by Mode of Transport (Million), 2009-2019
 Figure 11: Outbound Trips, 2009-2019
 Figure 12: Outbound Expenditure, 2009-2019
 Figure 13: Outbound Trips by Purpose of Visit (Million), 2009-2019
 Figure 14: International Departures by Mode of Transport (Million), 2009-2019
 Figure 15: Revenues of Airlines Industry, 2009-2019
 Figure 16: Seats Sold in Airlines Industry, 2009-2019
 Figure 17: Seats Sold by Low Cost Airlines (Million)
 Figure 18: Revenue Generating Passenger Kilometers, versus Kilometers Available (Billion), Low Cost Airlines
 Figure 19: Seats Sold by Full Service Airlines (Million)
 Figure 20: Revenue Generating Passenger Kilometers, versus Kilometers Available (Billion), Full Service Airlines
 Figure 21: Seats Sold by Charter Airlines (Thousand)
 Figure 22: Revenue Generating Passenger Kilometers, versus Kilometers Available (Billion), Charter Airlines
 Figure 23: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2014
 Figure 24: Revenues of Hotel Industry, 2009-2019
 Figure 25: Room Nights Available and Revenue per Available Room, 2009-2019
 Figure 26: Hotel Establishments by Category (in 000s), 2009-2019
 Figure 27: Available Hotel Rooms by Category (in 000s), 2009-2019
 Figure 28: Total Hotel Revenue (DKK Million), Budget Hotels, 2009-2019
 Figure 29: Budget Hotels -Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2009-2019
 Figure 30: Budget Hotel Revenue by Customer Type (%), 2014
 Figure 31: Budget Hotel Number of Guests by Customer Type (%), 2014
 Figure 32: Total Hotel Revenue (DKK Billion), Midscale Hotels, 2009-2019
 Figure 33: Midscale Hotels -Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2009-2019
 Figure 34: Midscale Hotel Revenue by Customer Type (%), 2014
 Figure 35: Midscale Hotel Number by Customer Type (%), 2014
 Figure 36: Total Hotel Revenue (DKK Billion), Upscale Hotels, 2009-2019
 Figure 37: Upscale Hotels -Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2009-2019
 Figure 38: Upscale Hotel Revenue by Customer Type (%), 2014
 Figure 39: Upscale Hotel Number by Customer Type (%), 2014
 Figure 40: Total Hotel Revenue (DKK Million), Luxury Hotels, 2009-2019
 Figure 41: Luxury Hotels, Revenue per Occupied Room and Revenue per Available Room (DKK), 2009-2019
 Figure 42: Luxury Hotel Revenue by Customer Type (%), 2014
 Figure 43: Luxury Hotel Number by Customer Type (%), 2014
 Figure 44: Market Value of Car Rental Industry, 2009-2019
 Figure 45: Car Rental Value by Rental Type and Location (DKK Million), 2009-2019
 Figure 46: Car Fleet Size, Car Rental Days and Average Rental Length, 2009-2019
 Figure 47: Market Value of Travel Intermediaries Industry, 2009-2019
 Figure 48: Travel Intermediaries Online Revenues by Provider (DKK Million), 2009-2019


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Reports Details

Published Date : Oct 2015
No. of Pages :113
Country :Denmark
Category :Travel and Tourism
Publisher :Canadean
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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