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The Mobile point-of-sale solutions for SMEs: strategies for mobile operators and vendors

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Mobile point-of-sale (mPOS) solutions address a critical need for small businesses. This report describes how mobile operators can bundle these solutions with other services, in order differentiate their product portfolio, retain small and medium-sized enterprise (SME) customers, and increase the attractiveness of their core telecoms services.

About this report
 Executive summary
 Competition to provide services to SMEs is fierce, and operators need to find new ways to attract customers in this segment
 Partnerships and bundles can help operators to differentiate by providing relevant mPOS and connectivity packages for small businesses
 Recommendations
 mPOS platforms help operators to target the SME segment with products and services that address the specific needs of these businesses
 mPOS devices complement mobile operators established portfolios of products for SMEs
 Operators must understand the opportunities and challenges that influence the take-up of mPOS solutions
 Operators must segment their SME customer base in order to include mPOS solutions in highly targeted service bundles
 Existing mPOS operator offerings are based on reseller partnerships or own-built products
 EEs mPOS partnership is a pure reseller agreement that bears minimal exposure for the operator
 Telecom Italia bundles its mPOS platform to help SMEs comply with regulatory changes, and make its data plans more attractive
 Orange uses its own banking subsidiary to compete with similar services from banks
 mPOS vendors must respond to an increasingly competitive market by ensuring a diversity of channels to market, including those of operators
 Mobile operators make good partners for mPOS vendors, because they offer customer knowledge and reach
 Vendors can use two main strategies to engage operators as part of their mPOS solutions
 About the authors
 About Analysys Mason
 Research from Analysys Mason
 Consulting from Analysys Mason


List Of Figures

Figure 1: Vendor and operator strengths in partnerships to target SMEs with mPOS solutions

 Figure 2: SME revenue by mobile service, Western Europe, 2014–2019

 Figure 3: Addressable market for mPOS solutions in European Union member states, 2014

 Figure 4: Comparison of go-to-market strategies for mPOS vendor–operator partnerships


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Reports Details

Published Date : Jan 2015
No. of Pages :27
Country :Global
Category :Telecommunications
Publisher :Analysys Mason Limited
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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