Market Research Reports and Industry Reports

The Chinese Smartphone Market: Analysis of Brand Competition and Consumer Preference, September October 2014

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Amid the growing importance of ecommerce in China, this research focuses on international, Chinese and Taiwanese smartphone models sold in China through two major B2C (Business to Customer) websites, tmall.com and jd.com, which constitutes a combined share of over 70% in the China ecommerce market. The report analyzes the volume ranking by smartphone brand and presents their online visibility ranking, brand favorite mapping, and key factors influencing purchase of smartphone brands as well as some user reviews.
 
  Also included is the analysis of user characteristics of smartphone brands in China, including Apple, Samsung, Nokia, Huawei, Xiaomi, HTC, and ASUS, with user distribution by gender, age, and hobby. The content of this report is based on a large volume of online data obtained from tmall.com and jd.com and, after performing big data analytics, some finding on internet users purchase behavior patterns are discovered.

Research Overview
 
 Product Sales
 
 Brand Position
 
 Product Awareness
 
 User Characteristics
 
 Conclusion


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Development of the Chinese VR HMD Industry

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Reports Details

Published Date : Jan 2015
No. of Pages :30
Country :Taiwan
Category :Telecommunications
Publisher :Market Intelligence & Consulting Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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