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A2P SMS Market to 2025 - Global Analysis and Forecasts by Type, Application and Vertical

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A2P SMS is an acronym for Application to Person SMS marketing. In this service, the message is sent to a mobile subscriber via a web-based application. A2P SMS helps a business to reach a significant number of people rapidly and at a very low cost. It includes appointment reminders, notifications, marketing messages and pin codes among others.

The end-user industries of this service include BFSI, retail, media & entertainment, travel & transport, hospitality and others. Rapid increase in the growth of mobile phone subscribers coupled with increasing mobile marketing activities is driving the global A2P SMS market. In addition, growth in mobile payments and mobile banking along with significant technological and product developments are bolstering the A2P SMS marketing globally. Mass voting for contests, charity, promoting campaigns, announcements are some of the applications wherein A2P SMS marketing is widely used. This service is further used extensively by banks, credit card service providers and various payment gateways for OTPs (One Time Passwords) in order to verify transactions. In addition, A2P SMS is widely utilized by online trading companies for sending confirmation messages regarding placing orders, processing and delivery notifications.

The global A2P SMS Market is anticipated to grow at a CAGR of 4.4% during the forecast period 2016 2025 and accounts for US$ 62.10 Bn in the year 2025.The market for A2P is emerging in the Asia Pacific and the Middle East & Africa regions owing to ever-rising base of mobile subscribers. The development of new SMS tools and technology innovations adds to the increase in A2P SMS market. Asia Pacific leads the global A2P SMS market currently, with countries such as China, Singapore, Malaysia, India and South Korea among key users of A2P SMS marketing. The promotional campaigns by the e-commerce industry further bolsters the A2P SMS market globally.

The A2P SMS market is segmented on the basis of type into cloud API messaging services, and traditional & managed messaging services. Cloud API messaging service is a low-cost, automatically scalable model with reliable services and high flexibility. The global A2P SMS market is further segmented on the basis of application including pushed content services, interactive services, promotional campaigns CRM services and others. The A2P SMS market is segmented by regions into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SAM).

The major benefit of A2P SMS marketing is that all operating networks and mobile handsets across the world are compatible with the technology and support it. The increasing number of mobile subscribers switching to online payments coupled with marketing activities looking for safety are the key factors driving the global A2P SMS market. However, IP-based messaging and mobile messaging spams restrict the global market for A2P SMS, as it leads to reduction in profitability of telecom operators. However, facilities such as OTP and post-transaction notifications are analyzed to bolster the A2P SMS market in the near future. Beepsend AB, CLX Communications AB, Dialogue Communications Ltd, Infobip Ltd., Tanla Solutions, Syniverse Technologies, LLC, Nexmo Inc., Trillian Group Ltd., Twilio Inc., tyntec among others are some of the chief markets players operating in the global A2P SMS market.
1Table of Contents
1.1List of Tables
1.2List of Figures

2Introduction
2.1The Insight Partners Research Report Guidance

3Key Takeaways

4A2P SMS Market Landscape
4.1Overview
4.2Definitions
4.3Market Segmentation
4.3.1By Type
4.3.2By Application
4.3.3By Vertical
4.3.4By Regions
4.3.4.1By Countries
4.4Value Chain Analysis

5A2P SMS Market Key Industry Dynamics
5.1Key Market Drivers
5.2Key Market Restraints
5.3Key Market Opportunities
5.4Future Trends

6A2P SMS Market Five Forces Analysis
6.1Porters Five Forces Analysis
6.1.1Bargaining Power of Suppliers
6.1.2Bargaining Power of Buyers
6.1.3Threat of Substitutes
6.1.4Threat of New Entrants
6.1.5Degree of Competition

7A2P SMS Market Competitive Landscape
7.1Global A2P SMS Market Sales Revenue (US$ Bn), 2014 2025
7.2A2P SMS Market Market Share Analysis of Market Positioning of Key Players, 2015
7.2.1Global A2P SMS Market, Market Share or Market Positioning of Key Players, 2015
7.2.2A2P SMS Market, Key Players by Region

8Global A2P SMS Market Revenue and Forecasts to 2025 Type
8.1Overview
8.1.1Segment Share (%), 2015 & 2025
8.2Cloud API Messaging Services
8.2.1Overview
8.2.2Global Cloud API Messaging Services Market Revenue and Forecasts to 2025 (US$ Bn)
8.3Traditional & Managed Messaging Services
8.3.1Overview
8.3.2Global Traditional & Managed Messaging Services Market Revenue and Forecasts to 2025 (US$ Bn)

9Global A2P SMS Market Revenue and Forecasts to 2025 Application
9.1Overview
9.1.1Segment Share (%), 2015 & 2025
9.2Pushed Content Services
9.2.1Overview
9.2.2Global Pushed Content Services Market Revenue and Forecasts to 2025 (US$ Bn)
9.3Interactive Services
9.3.1Overview
9.3.2Global Interactive Services Market Revenue and Forecasts to 2025 (US$ Bn)
9.4Promotional Campaigns
9.4.1Overview
9.4.2Global Promotional Campaigns Market Revenue and Forecasts to 2025 (US$ Bn)
9.5CRM Services
9.5.1Overview
9.5.2Global CRM Services Market Revenue and Forecasts to 2025 (US$ Bn)
9.6 Other Services
9.6.1Overview
9.6.2Global Other Services Market Revenue and Forecasts to 2025 (US$ Bn)

10Global A2P SMS Market Revenue and Forecasts to 2025 Vertical
10.1Overview
10.1.1Segment Share (%), 2015 & 2025
10.2BFSI
10.2.1Overview
10.2.2Global BFSI Market Revenue and Forecasts to 2025 (US$ Bn)
10.3Retail
10.3.1Overview
10.3.2Global Retail Market Revenue and Forecasts to 2025 (US$ Bn)
10.4Media & Entertainment
10.4.1Overview
10.4.2Global Media & Entertainment Market Revenue and Forecasts to 2025 (US$ Bn)
10.5Travel & Transport
10.5.1Overview
10.5.2Global Travel & Transport Market Revenue and Forecasts to 2025 (US$ Bn)
10.6Hospitality
10.6.1Overview
10.6.2Global Hospitality Market Revenue and Forecasts to 2025 (US$ Bn)
10.7Others
10.7.1Overview
10.7.2Global Others Market Revenue and Forecasts to 2025 (US$ Bn)

11Global A2P SMS Market Revenue and Forecasts to 2025 Geographical Analysis
11.1Overview
11.1.1Segment Share (%), 2015 & 2025
11.2North America
11.2.1Overview
11.2.1.1Segment Share (%), 2015 & 2025
11.2.2U.S.
11.2.2.1U.S. A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)
11.2.3Canada
11.2.3.1Canada A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)
11.2.4Mexico
11.2.4.1Mexico A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)
11.3Europe
11.3.1Overview
11.3.1.1Segment Share (%), 2015 & 2025
11.3.2France
11.3.2.1France A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)
11.3.3Germany
11.3.3.1Germany A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)
11.3.4Italy
11.3.4.1Italy A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)
11.3.5Spain
11.3.5.1Spain A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)
11.3.6U.K
11.3.6.1U.K A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)
11.3.7Rest of Europe
11.3.7.1Rest of Europe A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)
11.4Asia Pacific (APAC)
11.4.1Overview
11.4.1.1Segment Share (%), 2015 & 2025
11.4.2Australia
11.4.2.1Australia A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)
11.4.3China
11.4.3.1China A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)
11.4.4India
11.4.4.1India A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)
11.4.5Japan
11.4.5.1Japan A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)
11.4.6Rest of APAC
11.4.6.1Rest of APAC A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)
11.5Middle East & Africa (MEA)
11.5.1Overview
11.5.1.1Segment Share (%), 2015 & 2025
11.5.2Saudi Arabia
11.5.2.1Saudi Arabia A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)
11.5.3South Africa
11.5.3.1South Africa A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)
11.5.4UAE
11.5.4.1UAE A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)
11.5.5Rest of MEA
11.5.5.1Rest of MEA A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)
11.6South America (SAM)
11.6.1Overview
11.6.1.1Segment Share (%), 2015 & 2025
11.6.2Brazil
11.6.2.1Brazil A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)
11.6.3Rest of SAM
11.6.3.1Rest of SAM A2P SMS Market Revenue Forecasts to 2025 (US$ Bn)

12Global A2P SMS Market, Key Company Profiles
12.1ANAM Technologies.
12.1.1Key Facts
12.1.2Business Description
12.1.3Financial Overview
12.1.4SWOT Analysis
12.1.5Key Developments
12.2Beepsend AB
12.2.1Key Facts
12.2.2Business Description
12.2.3Financial Overview
12.2.4SWOT Analysis
12.2.5Key Developments
12.3CLX Communications AB
12.3.1Key Facts
12.3.2Business Description
12.3.3Financial Overview
12.3.4SWOT Analysis
12.3.5Key Developments
12.4Dialogue Communications Ltd
12.4.1Key Facts
12.4.2Business Description
12.4.3Financial Overview
12.4.4SWOT Analysis
12.4.5Key Developments
12.5DIMOCO
12.5.1Key Facts
12.5.2Business Description
12.5.3Financial Overview
12.5.4SWOT Analysis
12.5.5Key Developments
12.6Infobip Ltd.
12.6.1Key Facts
12.6.2Business Description
12.6.3Financial Overview
12.6.4SWOT Analysis
12.6.5Key Developments
12.7Nexmo Inc.
12.7.1Key Facts
12.7.2Business Description
12.7.3Financial Overview
12.7.4SWOT Analysis
12.7.5Key Developments
12.8Syniverse Technologies, LLC
12.8.1Key Facts
12.8.2Business Description
12.8.3Financial Overview
12.8.4SWOT Analysis
12.8.5Key Developments
12.9Tanla Solutions
12.9.1Key Facts
12.9.2Business Description
12.9.3Financial Overview
12.9.4SWOT Analysis
12.9.5Key Developments
12.10Trillian Group Ltd.
12.10.1Key Facts
12.10.2Business Description
12.10.3Financial Overview
12.10.4SWOT Analysis
12.10.5Key Developments
12.11Twilio Inc.
12.11.1Key Facts
12.11.2Business Description
12.11.3Financial Overview
12.11.4SWOT Analysis
12.11.5Key Developments
12.12tyntec
12.12.1Key Facts
12.12.2Business Description
12.12.3Financial Overview
12.12.4SWOT Analysis
12.12.5Key Developments

13Appendix
13.1About The Insight Partners
13.2Glossary of Terms
13.3Methodology
13.3.1Coverage
13.3.2Secondary Research
13.3.3Primary Research
13.4Contact Us
13.5Disclaimer

1.1 List of Tables

Table 1: A2P SMS Market Porters Five Forces Analysis 28
Table 2: Global A2P SMS Market Revenue (US$ Bn), 2014 2025 32
Table 3: Prominent A2P SMS Messaging Service Providers Region Wise 33
Table 4: North America A2P SMS Revenue and Forecasts to 2025 By Type (US$ Bn) 68
Table 5: North America A2P SMS Market Revenue and Forecasts to 2025 By Application (US$ Bn) 70
Table 6: North America A2P SMS Market Revenue and Forecasts to 2025 By Vertical (US$ Bn) 72
Table 7: Europe A2P SMS Revenue and Forecasts to 2025 By Type (US$ Bn) 82
Table 8: Europe A2P SMS Revenue and Forecasts to 2025 By Application (US$ Bn) 84
Table 9: Europe A2P SMS Revenue and Forecasts to 2025 By Vertical (US$ Bn) 86
Table 10: Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 By Type (US$ Bn) 96
Table 11: Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 By Application (US$ Bn) 98
Table 12: Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 By Vertical (US$ Bn) 100
Table 13: Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 By Type (US$ Bn) 109
Table 14: Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 By Application (US$ Bn) 111
Table 15: Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 By Vertical (US$ Bn) 113
Table 16: South America A2P SMS Market Revenue and Forecasts to 2025 By Type (US$ Bn) 120
Table 17: South America A2P SMS Market Revenue and Forecasts to 2025 By Application (US$ Bn) 122
Table 18: South America A2P SMS Market Revenue and Forecasts to 2025 By Vertical (US$ Bn) 124
Table 19: ANAM Technologies, Key Facts, 2015 126
Table 20: ANAM Technologies, SWOT Analysis 127
Table 21: Beepsend AB Key Facts, 2015 130
Table 22: Beepsend AB SWOT Analysis 131
Table 23: CLX Communications AB, Key Facts, 2015 133
Table 24: CLX Communications AB, SWOT Analysis 135
Table 25: Dialogue Communications Ltd Key Facts, 2015 137
Table 26: Dialogue Communications Ltd. SWOT Analysis 138
Table 27: DIMOCO Messaging GmBH, Key Facts, 2015 141
Table 28: DIMOCO Messaging GmBH SWOT Analysis 142
Table 29: Infobip ltd. Key Facts, 2015 145
Table 30: Infobip ltd. ,SWOT Analysis 146
Table 31: Nexmo Inc. Key Facts, 2015 149
Table 32: Nexmo Inc. SWOT Analysis 150
Table 33: Syniverse Technologies, LLC Key Facts, 2015 153
Table 34: Syniverse Technologies, LLC SWOT Analysis 154
Table 35: Tanla Solutions, Key Facts, 2015 157
Table 36: Tanla Solutions, SWOT Analysis 159
Table 37: Trillian Group Ltd. Key Facts, 2015 161
Table 38: Trillian Group Ltd. SWOT Analysis 162
Table 39: Twilio Inc. Key Facts, 2015 165
Table 40: Twilio Inc. SWOT Analysis 166
Table 41: tyntec Key Facts, 2015 169
Table 42: tyntec SWOT Analysis 170
Table 43: Glossary of Terms, A2P SMS Market 173

1.2 List of Figures

Figure 1: A2P SMS Market, Global Revenue (US$ Bn), 2015 & 2025 15
Figure 2: A2P SMS Market Segmentation 18
Figure 3: A2P SMS Market Segmentation 19
Figure 4: A2P SMS Market Ecosystem 22
Figure 5: A2P SMS Market Porters Five Forces Analysis 28
Figure 6: Global A2P SMS Market Revenue (US$ Bn), 2014 2025 31
Figure 7: Global A2P SMS Market Breakdown By Type, 2015 (%) 35
Figure 8: Global A2P SMS Market Breakdown By Type, 2025 (%) 36
Figure 9: Global Traditional & Managed Messaging Services Market Revenue and Forecasts to 2025 (US$ Bn) 37
Figure 10: Global Cloud API messaging platform Market Revenue and Forecasts to 2025 (US$ Bn) 39
Figure 11: Global A2P SMS Market Breakdown By Application, 2015 (%) 40
Figure 12: Global A2P SMS Market Breakdown By Application, 2025 (%) 41
Figure 13: Global Pushed Content Services Market Revenue and Forecasts to 2025 (US$ Bn) 42
Figure 14: Global Interactive Services Market Revenue and Forecasts to 2025 (US$ Bn) 44
Figure 15: Global Promotional Campaigns Market Revenue and Forecasts to 2025 (US$ Bn) 45
Figure 16: Global CRM Services Market Revenue and Forecasts to 2025 (US$ Bn) 47
Figure 17: Global Other Services Market Revenue and Forecasts to 2025 (US$ Bn) 48
Figure 18: Global A2P SMS Market Breakdown By Vertical, 2015 (%) 49
Figure 19: Global A2P SMS Market Breakdown By Vertical, 2025 (%) 50
Figure 20: Global BFSI Market Revenue and Forecasts to 2025 (US$ Bn) 51
Figure 21: Global Media & Entertainment Market Revenue and Forecasts to 2025 (US$ Bn) 53
Figure 22: Global Travel & Transport Market Revenue and Forecasts to 2025 (US$ Bn) 54
Figure 23: Global Hospitality Market Revenue and Forecasts to 2025 (US$ Bn) 55
Figure 24: Global Retail Market Revenue and Forecasts to 2025 (US$ Bn) 57
Figure 25: Global Others Market Revenue and Forecasts to 2025 (US$ Bn) 58
Figure 26: A2P SMS Market, Global Breakdown by Regions, 2015 (%) 59
Figure 27: A2P SMS, Global Breakdown by Regions, 2025 (%) 60
Figure 28: North America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 62
Figure 29: North America A2P SMS Market Breakdown by Key Countries, 2015 (%) 63
Figure 30: North America A2P SMS Market Breakdown by Key Countries, 2025 (%) 63
Figure 31: U.S. A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 64
Figure 32: Canada A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 65
Figure 33: Mexico A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 66
Figure 34: North America A2P SMS Market Breakdown By Type, 2015 (%) 67
Figure 35: North America A2P SMS Market Breakdown By Type, 2025 (%) 67
Figure 36: North America A2P SMS Market Breakdown By Application, 2015 (%) 69
Figure 37: North America A2P SMS Market Breakdown By Application, 2025 (%) 69
Figure 38: North America A2P SMS Market Breakdown By Vertical, 2015 (%) 71
Figure 39: North America A2P SMS Market Breakdown By Vertical, 2025 (%) 71
Figure 40: Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 73
Figure 41: Europe A2P SMS Market Breakdown By Key Countries, 2015 (%) 74
Figure 42: Europe A2P SMS Market Breakdown By Key Countries, 2025 (%) 74
Figure 43: France A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 75
Figure 44: Germany A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 76
Figure 45: Italy A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 77
Figure 46: Spain A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 78
Figure 47: U.K A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 79
Figure 48: Rest of Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 80
Figure 49: Europe A2P SMS Market Breakdown By Type, 2015 (%) 81
Figure 50: Europe A2P SMS Market Breakdown By Type, 2025 (%) 82
Figure 51: Europe A2P SMS Market Breakdown By Application, 2015 (%) 83
Figure 52: Europe A2P SMS Market Breakdown By Application Market, 2025 (%) 84
Figure 53: Europe A2P SMS Market Breakdown By Vertical, 2015 (%) 85
Figure 54: Europe A2P SMS Market Breakdown By Application Market, 2025 (%) 86
Figure 55: Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 88
Figure 56: Asia Pacific A2P SMS Market Breakdown by Key Countries, 2015 (%) 89
Figure 57: Asia Pacific A2P SMS Market Breakdown by Key Countries, 2025 (%) 89
Figure 58: Australia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 90
Figure 59: China A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 91
Figure 60: India A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 92
Figure 61: Japan A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 93
Figure 62: Rest of APAC A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 94
Figure 63: Asia Pacific A2P SMS Market Breakdown By Type, 2015 (%) 95
Figure 64: Asia Pacific A2P SMS Market Breakdown By Type, 2025 (%) 96
Figure 65: Asia Pacific A2P SMS Market Breakdown By Application, 2015 (%) 97
Figure 66: Asia Pacific A2P SMS Market Breakdown By Application, 2025 (%) 98
Figure 67: Asia Pacific A2P SMS Market Breakdown By Vertical, 2015 (%) 99
Figure 68: Asia Pacific A2P SMS Market Breakdown By Vertical, 2025 (%) 100
Figure 69: MEA A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 102
Figure 70: Middle East & Africa A2P SMS Market Breakdown by Key Countries, 2015 (%) 103
Figure 71: Middle East & Africa A2P SMS Market Breakdown by Key Countries, 2025 (%) 103
Figure 72: South Africa A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 104
Figure 73: Saudi Arabia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 105
Figure 74: UAE A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 106
Figure 75: Rest of MEA A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 107
Figure 76: Middle East & Africa A2P SMS Market Breakdown By Type, 2015 (%) 108
Figure 77: Middle East & Africa A2P SMS Market Breakdown By Type, 2025 (%) 109
Figure 78: Middle East & Africa A2P SMS Market Breakdown By Application, 2015 (%) 110
Figure 79: Middle East & Africa A2P SMS Market Breakdown By Application, 2025 (%) 111
Figure 80: Middle East & Africa A2P SMS Market Breakdown By Vertical, 2015 (%) 112
Figure 81: Middle East & Africa A2P SMS Market Breakdown By Vertical, 2025 (%) 113
Figure 82: South America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 115
Figure 83: South America A2P SMS Market Breakdown by Key Countries, 2015 (%) 116
Figure 84: South America A2P SMS Market Breakdown by Key Countries, 2025 (%) 116
Figure 85: Brazil A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 117
Figure 86: Rest of SAM A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 118
Figure 87: South America A2P SMS Market Breakdown By Type, 2015 (%) 119
Figure 88: South America A2P SMS Market Breakdown By Type, 2025 (%) 120
Figure 89: South America A2P SMS Market Breakdown By Application, 2015 (%) 121
Figure 90: South America A2P SMS Market Breakdown By Application 2025 (%) 122
Figure 91: South America A2P SMS Market Breakdown By Vertical, 2015 (%) 123
Figure 92: South America A2P SMS Market Breakdown By Vertical 2025 (%) 124
Figure 93: CLX Communications AB, Annual Revenue (US$ Mn) 134
Figure 94: CLX Communications AB, Gross Profit (US$ Mn) 134
Figure 95: Tanla Solutions, Annual Revenue (US$ Mn) 158
Figure 96: Tanla Solutions, R&D Expenses (US$ Mn) and Operating Profit (US$ Mn) 158


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Reports Details

Published Date : Oct 2016
No. of Pages :150
Country :Global
Category :Telecommunications
Publisher :The Insight Partners
Report Delivery By :Email
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