Market Research Reports and Industry Reports

Smartphone Trends in Asia: The Rise of Domestic Brands in Southeast Asias Smartphone Markets

  • DESCRIPTION
  • TABLE OF
    CONTENTS
  • RELATED
    REPORTS
  • SAMPLE REQUEST
  • PURCHASE BY
    SECTION
Summary

Domestic mobile handset manufacturers are rapidly gaining a strong foothold in Southeast Asian countries with their feature-rich devices at much more affordable prices compared global vendors such as Apple, Samsung and Microsoft. Domestic smartphone vendors have enjoyed significant success in the Philippines and Indonesia on the back of low-cost devices accompanied with offers on entertainment and social media content and applications. Filipino vendor Cherry Mobile offers 4G mobile at $299, which has the same specs but costs nearly 30% less than Samsung Galaxy S6 edge. On the other hand some markets like Vietnam have remained challenging for local vendors as consumer in the country tend to favor high-status international brands. Most domestic vendors have followed a specific formula incorporating 4Ps of marketing - product, price, place and promotion - to gain market share of established brands. These homegrown vendors have been facing strong competition from Chinese and global vendors who are responding by introducing devices at low prices to save their market share. Regulations in some countries like Indonesia where government has mandated local production, have benefitted domestic vendors by increasing cost for global vendors.

Key Findings

-Domestic mobile phone vendors use both online and offline channels to market their products. They are also investing in providing efficient after-sale services to better compete with international brands. Thai mobile has a network of 72 service centers across the country.

-Local vendors are promoting their offerings through popular celebrities to gain visibility and credibility in the markets, while seasonal promotions such as offering free access to OTT services etc. are also helping vendors to attract customers.

-Chinese and international device companies pose the greatest challenge for local device manufactures as they offer mobile phones at very low profit margins and enjoy economies of scale owing to international presence.

-Increasing usage of social media and OTT applications is inducing demand for high-bandwidth smartphones, driving users to switch from feature phones to 3G/4G-enabled smartphones. The vendors have been taking advantage of the trend by offering low-cost smartphones supporting advanced mobile technologies.

Synopsis

Smartphone Trends in Asia: The Rise of Domestic Brands in Southeast Asias Smartphone Markets report provides an overview of the strategies domestic mobile phone vendors have adopted in Southeast Asia, including analysis of the major components.

It consists of:

-Overview of leading domestic mobile phone brands, parties ventured into smartphone market and their market share.

-Overview of the key strategies involving 4Ps of marketing in their business models.

-Analysis of regulatory, technological and demand drivers along with competition inhibitors.

-Key Findings
from strategies in the region and a set of recommendations for local, Chinese and global vendors.

ReasonsToBuy

-Provides a comprehensive, detailed understanding of Tier 3 vendor smartphone product, pricing, and positioning strategies in the diverse South Asian markets.

-Includes analysis on the pricing strategies, business models and the great variety of smartphone vendors, looking in particular at the various challenges and opportunities facing them, with examples from Tier 3 vendors throughout the region.

-Align product portfolios by selecting suitable commercial strategies needed to save market share in highly competitive markets.

-Quicken the decision-making process by understanding the strategies which underpin commercial strategies in terms of market overview, products, pricing, promotion and distribution.

-A section on the smartphones markets in Indonesia, Philippines, Thailand and Vietnam offers particular insight into these markets, including an overview, sales forecasts and an examination of growth drivers and inhibitors.

-Offers an overview of the actionable analysis of trends offers a wider perspective, while its case studies of four Tier 3 vendors in South East Asia provide a resource for more detailed planning.

- Boasts of high presentation quality that allows it to be turned into presentable material immediately, for an executive-level audience.

Market context: Current positioning of Southeast Asian handset brands
Market context: Leading domestic brands
Market context: Mobile vendor categories
Definitions
Market share
How Southeast Asian device makers have leveraged the 4Ps of marketing
The 4Ps of Marketing
Product
Place(ment)
Price
Promotion
Future drivers and inhibitors
Regulatory market drivers
Technology market drivers: Migrating users from 2G to 3G/4G
Demand market drivers: Feature phone to smartphone migration
Competition inhibitors: Competition from new wave of low-cost Chinese vendors
Competition inhibitors: International vendors lowering prices
Market details: Case Studies
The Philippines: Cherry Mobile
Thailand: i-mobile
Vietnam: Bphone
Indonesia: Advan
Conclusions: Key findings and recommendations
Acronyms and Definitions

List Of Tables

EXHIBIT 1: DOMESTIC VENDORS BY COUNTRY, 2016
EXHIBIT 2: TYPES OF MOBILE VENDORS
EXHIBIT 3: DEFINITIONS
EXHIBIT 4: SHARE OF VENDORS, 2016
EXHIBIT 5: THE 4Ps OF MARKETING
EXHIBIT 6: BENEFITS OFFERED BY MULTI-SIM MOBILE PHONES
EXHIBIT 7: COMPARISON OF FEATURES AND PRICES OF SAMSUNG AND CHERRY MOBILE
EXHIBIT 8: COMPARISON OF DISTRIBUTION NETWORK and SERVICE CENTERS OF MYPHONE AND SONY
EXHIBIT 9: SMARTPHONE PRICES IN THE PHILIPPINES
EXHIBIT 10: SMARTPHONE PRICES IN INDONESIA
EXHIBIT 11: SMARTPHONE PRICES IN MALAYSIA
EXHIBIT 12: SMARTPHONE PRICES IN THAILAND
EXHIBIT 13: ACTOR DANIEL PADILLA PROMOTES MYPHONE
EXHIBIT 14: MOBILE SUBSCRIPTIONS BY TECHNOLOGY, APAC
EXHIBIT 15: SELL-THROUGH OF CATEGORIES AS PERCENTAGE OF TOTAL MOBILE HANDSET SALES IN APAC, 2016
EXHIBIT 16: INTERNATIONAL FOOTPRINTS OF SELECT CHINESE VENDORS
EXHIBIT 17: SHARE OF MARKET SALES IN UNITS: SAMSUNG VS. APPLE VS. LARGEST LOCAL VENDOR, 2016
EXHIBIT 18: SHARE OF MARKET SALES IN UNITS: SAMSUNG VS. APPLE VS. LARGEST LOCAL VENDOR, 2021
EXHIBIT 19: PHILIPPINES HANDSET SALES, 2015-21
EXHIBIT 20: CHERRY MOBILES HANDSET SELL-THROUGH AND MARKET SHARE 2012-16
EXHIBIT 21: CHERRY MOBILES MOST AFFORDABLE SMARTPHONE WORLDWIDE
EXHIBIT 22: CHERRY PREPAID BUNDLE, JUNE 2015
EXHIBIT 23: THAILAND HANDSET SALES, 2015-21
EXHIBIT 24: I-MOBILES HANDSET SELL-THROUGH AND MARKET SHARE 2012-16
EXHIBIT 25: EXAMPLES OF SMARTPHONES LAUNCHED BY I-MOBILE IN 2015
EXHIBIT 26: PROMOTION FOR I-MOBILE DTV SERIES MOBILE PHONES INCLUDES FREE I-STAND, POWER BANK AND I-BAG, JUNE 2016
EXHIBIT 27: VIETNAM HANDSET SALES, 2015-21
EXHIBIT 28: COMPARATIVE PRICING OF LUXURY DEVICES IN VIETNAM, 2015
EXHIBIT 29: BPHONE PREPARES TO LAUNCH BPHONE2
EXHIBIT 30: INDONESIA HANDSET SALES, 2015-21
EXHIBIT 31: ADVANS HANDSET SELL-THROUGH AND MARKET SHARE 2012-16
EXHIBIT 32: ADVAN 4G PROMOTIONS, 2016
EXHIBIT 33: ADVANS CASH BACK PROMOTION WITH BRAND AMBASSADOR LIONEL MESSI

List Of Figures

EXHIBIT 1: DOMESTIC VENDORS BY COUNTRY, 2016
EXHIBIT 2: TYPES OF MOBILE VENDORS
EXHIBIT 3: DEFINITIONS
EXHIBIT 4: SHARE OF VENDORS, 2016
EXHIBIT 5: THE 4Ps OF MARKETING
EXHIBIT 6: BENEFITS OFFERED BY MULTI-SIM MOBILE PHONES
EXHIBIT 7: COMPARISON OF FEATURES AND PRICES OF SAMSUNG AND CHERRY MOBILE
EXHIBIT 8: COMPARISON OF DISTRIBUTION NETWORK and SERVICE CENTERS OF MYPHONE AND SONY
EXHIBIT 9: SMARTPHONE PRICES IN THE PHILIPPINES
EXHIBIT 10: SMARTPHONE PRICES IN INDONESIA
EXHIBIT 11: SMARTPHONE PRICES IN MALAYSIA
EXHIBIT 12: SMARTPHONE PRICES IN THAILAND
EXHIBIT 13: ACTOR DANIEL PADILLA PROMOTES MYPHONE
EXHIBIT 14: MOBILE SUBSCRIPTIONS BY TECHNOLOGY, APAC
EXHIBIT 15: SELL-THROUGH OF CATEGORIES AS PERCENTAGE OF TOTAL MOBILE HANDSET SALES IN APAC, 2016
EXHIBIT 16: INTERNATIONAL FOOTPRINTS OF SELECT CHINESE VENDORS
EXHIBIT 17: SHARE OF MARKET SALES IN UNITS: SAMSUNG VS. APPLE VS. LARGEST LOCAL VENDOR, 2016
EXHIBIT 18: SHARE OF MARKET SALES IN UNITS: SAMSUNG VS. APPLE VS. LARGEST LOCAL VENDOR, 2021
EXHIBIT 19: PHILIPPINES HANDSET SALES, 2015-21
EXHIBIT 20: CHERRY MOBILES HANDSET SELL-THROUGH AND MARKET SHARE 2012-16
EXHIBIT 21: CHERRY MOBILES MOST AFFORDABLE SMARTPHONE WORLDWIDE
EXHIBIT 22: CHERRY PREPAID BUNDLE, JUNE 2015
EXHIBIT 23: THAILAND HANDSET SALES, 2015-21
EXHIBIT 24: I-MOBILES HANDSET SELL-THROUGH AND MARKET SHARE 2012-16
EXHIBIT 25: EXAMPLES OF SMARTPHONES LAUNCHED BY I-MOBILE IN 2015
EXHIBIT 26: PROMOTION FOR I-MOBILE DTV SERIES MOBILE PHONES INCLUDES FREE I-STAND, POWER BANK AND I-BAG, JUNE 2016
EXHIBIT 27: VIETNAM HANDSET SALES, 2015-21
EXHIBIT 28: COMPARATIVE PRICING OF LUXURY DEVICES IN VIETNAM, 2015
EXHIBIT 29: BPHONE PREPARES TO LAUNCH BPHONE2
EXHIBIT 30: INDONESIA HANDSET SALES, 2015-21
EXHIBIT 31: ADVANS HANDSET SELL-THROUGH AND MARKET SHARE 2012-16
EXHIBIT 32: ADVAN 4G PROMOTIONS, 2016
EXHIBIT 33: ADVANS CASH BACK PROMOTION WITH BRAND AMBASSADOR LIONEL MESSI

Global Wireless Chargers for Smartphones Market Research Report 2016

Notes:Production, means the output of Wireless Chargers for SmartphonesRevenue, means the sales value of Wireless Chargers for SmartphonesThis report studies Wireless Chargers for Smartphones in Global market, especially in North

USD 2900View Report

United States Smartphone Market Report 2016

Notes:Sales, means the sales volume of SmartphoneRevenue, means the sales value of SmartphoneThis report studies sales (consumption) of Smartphone in United States market, focuses on the top players, with sales,

USD 3800View Report

United States Smartphone Display Market Report 2016

Notes:Sales, means the sales volume of Smartphone DisplayRevenue, means the sales value of Smartphone DisplayThis report studies sales (consumption) of Smartphone Display in United States market, focuses on the top

USD 3800View Report

ICT investment trends in Poland

Being one of the strongest member countries of the European Union, Poland is looking to join the G-20 league by 2022. Driven by this goal, Poland is investing actively in

USD 2995View Report

ICT investment trends in Vietnam

Prolonged drought and low commodity prices have adversely affected the Vietnamese economy resulting in the decrease in economic growth in the first half of 2016. However, Vietnamese enterprises are planning

USD 2995View Report

ICT investment trends in Colombia

The Colombian economy is experiencing slow growth, amidst low commodity oil prices and weakening currency. Consequently, enterprises are exercising caution in investing their ICT budget in this ambivalent market environment.

USD 2995View Report

Fill The Form For Sample Request
Name*
Email*
Mobile No.*
LandLine No.
If you want to purchase particular section from this report then kindly contact us at contact@aarkstore.com.

Delivery Details

PDF FORMAT REPORTS will be delivered by email within 12 to 24 hours after placing the order (Mon-Fri IST)

CHOOSE FORMAT

  • PDF    $ 1195
  • Site Licence    $ 2390
  • Enterprise Wide Licence    $ 3585
$ 1195

Reports Details

Published Date : Sep 2016
No. of Pages :42
Country :Asia-Pacific
Category :Telecommunications
Publisher :Pyramid Research
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

Customized Research

If you do not find this specific report suitable to your exact needs then you can also opt for customized research report that will befit all your expectation. To specify your requirements CLICK HERE

 

We Accept

payment