Market Research Reports and Industry Reports

Premium A2P and P2A Messaging Market by Application (Inquiry and Search Related Services, CRM Services, Authentication, and Interactive Messages), Traffic (National and Multi-Country), Messaging Platform, Industry, and Region - Global Forecast to 2021

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Increased mobile marketing by marketers and application developers is driving the growth of the premium A2P and P2A messaging market

MarketsandMarkets: The premium A2P and P2A messaging market size is estimated to grow from USD 55.49 billion in 2016 to USD 71.60 billion by 2021, at a CAGR of 5.23% from 2016 to 2021. Increased mobile marketing by marketers and application developers, growth in mobile payment and mobile banking applications, ability to receive messages without data connection, and rapid increase in mobile subscriber base are some of the driving forces of the premium A2P and P2A messaging market.

Among the applications, CRM services to have the maximum market size during the forecast period

CRM services segment among the applications is expected to hold the largest market share during the forecast period 2016 to 2021 as they are used to offer billing and transaction related information to the customers. This growth is primarily driven by the growth in the eCommerce and Banking, Financial Services, and Insurance (BFSI) industries.

Retail and eCommerce vertical is expected to dominate the premium A2P and P2A messaging market during the forecast period

Premium A2P and P2A messaging services have been used across various industry verticals, including government, BFSI, IT & telecom, healthcare, travel & tourism, retail & eCommerce, and others. The retail and eCommerce vertical is expected to hold the largest market share during the forecast period owing to constant growth in the number of internet users, proliferation of smartphones, and the increasing number of tech-savvy consumers.

Asia-Pacific (APAC) is expected to grow at the highest rate during the forecast period

APAC is expected to hold the largest market share in the premium A2P and P2A messaging market during the forecast period 2016 to 2021. This is due to the large-scale acceptance of premium A2P and P2A messaging services by the enterprises., The increasing developments in regulations and technologies are benefiting all the stakeholders present in the premium A2P and P2A messaging market ecosystem and a huge number of mobile subscribers base present in this region.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of profiles of primary participants is given below:

• By Company: Tier 1: 26%, Tier 2: 41%, and Tier 3: 33%

• By Designation: C level: 30%, Director level:15%, and Others: 55%

• By Region: North America: 37%, APAC: 29%,Europe: 34%,

The various key vendors profiled in the report are as follows:

1. CLX Communications

2. AT&T

3. Tata Communications

4. Infobip

5. Mahindra Comviva

6. SAP SE

7. Dialogue Communications

8. Beepsend

9. Twilio

10. Tyntec.

Objective of the Study

• To define, describe, and forecast the premium A2P and P2A messaging market on the basis of application, messaging service, traffic, industry, and regions

• To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)

• To analyze the opportunities in the market for the stakeholders and detail the competitive landscape for the market leaders

• To forecast the market size of the various market segments with respect to the regions of North America, Europe, APAC, MEA, and Latin America

• To track and analyze competitive developments such as partnerships and collaborations, mergers and acquisitions, and new product launches in the penetration testing market

The target audiences of the premium A2P and P2A messaging market report are given below:

• MNO/MVNOs

• Mobile Marketing Service Providers

• SMS Service Providers

• A2P and P2A Platform Providers

• A2P and P2A Service Providers

• Integrators/Aggregators

• Mobile Payment Solution Providers

• Enterprises/SMEs

• Mobile Content Developers

 

• Regulatory Bodies and Telecommunication Organization

Increased mobile marketing by marketers and application developers is driving the growth of the premium A2P and P2A messaging market

MarketsandMarkets: The premium A2P and P2A messaging market size is estimated to grow from USD 55.49 billion in 2016 to USD 71.60 billion by 2021, at a CAGR of 5.23% from 2016 to 2021. Increased mobile marketing by marketers and application developers, growth in mobile payment and mobile banking applications, ability to receive messages without data connection, and rapid increase in mobile subscriber base are some of the driving forces of the premium A2P and P2A messaging market.

Among the applications, CRM services to have the maximum market size during the forecast period

CRM services segment among the applications is expected to hold the largest market share during the forecast period 2016 to 2021 as they are used to offer billing and transaction related information to the customers. This growth is primarily driven by the growth in the eCommerce and Banking, Financial Services, and Insurance (BFSI) industries.

Retail and eCommerce vertical is expected to dominate the premium A2P and P2A messaging market during the forecast period

Premium A2P and P2A messaging services have been used across various industry verticals, including government, BFSI, IT & telecom, healthcare, travel & tourism, retail & eCommerce, and others. The retail and eCommerce vertical is expected to hold the largest market share during the forecast period owing to constant growth in the number of internet users, proliferation of smartphones, and the increasing number of tech-savvy consumers.

Asia-Pacific (APAC) is expected to grow at the highest rate during the forecast period

APAC is expected to hold the largest market share in the premium A2P and P2A messaging market during the forecast period 2016 to 2021. This is due to the large-scale acceptance of premium A2P and P2A messaging services by the enterprises., The increasing developments in regulations and technologies are benefiting all the stakeholders present in the premium A2P and P2A messaging market ecosystem and a huge number of mobile subscribers base present in this region.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of profiles of primary participants is given below:

• By Company: Tier 1: 26%, Tier 2: 41%, and Tier 3: 33%

• By Designation: C level: 30%, Director level:15%, and Others: 55%

• By Region: North America: 37%, APAC: 29%,Europe: 34%,

The various key vendors profiled in the report are as follows:

1. CLX Communications

2. AT&T

3. Tata Communications

4. Infobip

5. Mahindra Comviva

6. SAP SE

7. Dialogue Communications

8. Beepsend

9. Twilio

10. Tyntec.

Objective of the Study

• To define, describe, and forecast the premium A2P and P2A messaging market on the basis of application, messaging service, traffic, industry, and regions

• To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)

• To analyze the opportunities in the market for the stakeholders and detail the competitive landscape for the market leaders

• To forecast the market size of the various market segments with respect to the regions of North America, Europe, APAC, MEA, and Latin America

• To track and analyze competitive developments such as partnerships and collaborations, mergers and acquisitions, and new product launches in the penetration testing market

The target audiences of the premium A2P and P2A messaging market report are given below:

• MNO/MVNOs

• Mobile Marketing Service Providers

• SMS Service Providers

• A2P and P2A Platform Providers

• A2P and P2A Service Providers

• Integrators/Aggregators

• Mobile Payment Solution Providers

• Enterprises/SMEs

• Mobile Content Developers

• Regulatory Bodies and Telecommunication Organization

TABLE OF CONTENTS

 
1 INTRODUCTION 14

1.1 OBJECTIVES OF THE STUDY 14

1.2 MARKET DEFINITION 15

1.3 MARKET SCOPE 15

1.3.1 MARKETS COVERED 16

1.3.2 YEARS CONSIDERED IN THE REPORT 16

1.4 CURRENCY 17

1.5 STAKEHOLDERS 17

2 RESEARCH METHODOLOGY 18

2.1 RESEARCH DATA 18

2.1.1 SECONDARY DATA 19

2.1.1.1 Key data taken from secondary sources 19

2.1.2 PRIMARY DATA 20

2.1.2.1 Key data taken from primary sources 20

2.1.2.2 Breakdown of primary interviews 21

2.2 MARKET SIZE ESTIMATION 21

2.2.1 BOTTOM-UP APPROACH 22

2.2.2 TOP-DOWN APPROACH 22

2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 23

2.4 ASSUMPTIONS 24

3 EXECUTIVE SUMMARY 25

4 PREMIUM INSIGHTS 29

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE PREMIUM A2P AND P2A MESSAGING MARKET 29

4.2 PREMIUM A2P AND P2A MESSAGING MARKET–BY APPLICATION 29

4.3 PREMIUM A2P AND P2A MESSAGING MARKET 30

4.4 PREMIUM A2P AND P2A MESSAGING MARKET POTENTIAL 30

4.5 PREMIUM A2P AND P2A MESSAGING REGIONAL MARKET 31

4.6 LIFECYCLE ANALYSIS, BY REGION 2016 31

5 MARKET OVERVIEW 32

5.1 INTRODUCTION 33

5.2 MARKET SEGMENTATION 33

5.3 MARKET DYNAMICS 34

5.3.1 DRIVERS 35

5.3.1.1 Increased mobile marketing by marketers and application developers 35

5.3.1.2 Growth in mobile banking 35

5.3.1.3 No need for data connectivity 35

5.3.1.4 Increasing mobile subscriber base 36

5.3.2 RESTRAINTS 36

5.3.2.1 Government regulations 36

5.3.2.2 Illegitimate (Grey) routes affecting telecom operator’s revenue 37

5.3.3 OPPORTUNITIES 37

5.3.3.1 Mobile marketing 37

5.3.3.2 Increased revenue for mobile network operators 37

5.3.4 CHALLENGES 38

5.3.4.1 Increasing mobile messaging spam, phishing, and malware 38

5.4 REGULATORY IMPLICATIONS 39

5.4.1 INTRODUCTION 39

5.4.1.1 U.S. Federal Law CTIA Common Short Code 39

5.4.1.2 Australian Communications and Media Authority SPAM ACT 2003 39

5.4.1.3 U.K. Code Compliance (PhonepayPlus) 39

5.4.1.4 Canada CWTA and MMA Code of Conduct 39

5.4.1.5 Singapore Personal Data Protection Commission 40

5.4.1.6 New Zealand Mobile Messaging Services Code 40

5.4.1.7 Ireland Commission for Communications Regulation 40

5.4.1.8 Telecom Regulatory Authority of India 40

5.4.1.9 Brazilian Regulation Body (Anatel) 40

5.4.1.10 France - council for service applications 40

5.4.1.11 Netherlands - SMS service provision code of conduct 40

5.4.1.12 Sweden Code of conduct 40

5.4.1.13 Russian Ministry of Telecommunication 41

5.4.1.14 Germany Youth Media Protection Treaty 41

5.4.1.15 Bahrain regulation on commercial bulk messages 41

5.4.1.16 South Africa wireless application service providers association 41

5.4.1.17 China penalty for sending spam 41

5.4.1.18 Hong Kong office of the telecommunications authority 41

6 INDUSTRY TRENDS 42

6.1 INTRODUCTION 42

6.2 VALUE CHAIN ANALYSIS 42

7 PREMIUM A2P AND P2A MESSAGING MARKET ANALYSIS, BY APPLICATION 44

7.1 INTRODUCTION 45

7.2 INQUIRY AND SEARCH RELATED SERVICES 46

7.3 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES 47

7.4 NOTIFICATIONS AND ALERTS 47

7.5 AUTHENTICATION SERVICES 48

7.6 PROMOTIONAL AND MARKETING SERVICES 49

7.7 VOTING AND ENTERTAINMENT 50

7.8 PUSHED CONTENT SERVICES 51

7.9 INTERACTIVE MESSAGES 52

7.10 OTHERS 53

8 PREMIUM A2P AND P2A MESSAGING MARKET ANALYSIS, BY TRAFFIC 54

8.1 INTRODUCTION 55

8.2 NATIONAL 56

8.3 MULTI-COUNTRY 56

9 PREMIUM A2P AND P2A MESSAGING MARKET ANALYSIS,

BY MESSAGING PLATFORM 58

9.1 INTRODUCTION 59

9.2 CLOUD API MESSAGING PLATFORM 60

9.3 TRADITIONAL AND MANAGED MESSAGING PLATFORM 60

10 PREMIUM A2P AND P2A MESSAGING MARKET ANALYSIS, BY VERTICAL 62

10.1 INTRODUCTION 63

10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 64

10.3 TELECOM AND IT 64

10.4 MEDIA AND ENTERTAINMENT 65

10.5 TRAVEL AND TOURISM 66

10.6 RETAIL AND E-COMMERCE 67

10.7 HEALTHCARE 67

10.8 GOVERNMENT 68

10.9 UTILITIES AND LOGISTICS 69

10.10 OTHERS 70

11 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET, BY REGION 71

11.1 INTRODUCTION 72

11.2 NORTH AMERICA 73

11.3 EUROPE 76

11.4 ASIA-PACIFIC 79

11.5 MIDDLE EAST AND AFRICA 81

11.6 LATIN AMERICA 84

12 COMPETITIVE LANDSCAPE 87

12.1 OVERVIEW 87

12.2 PORTFOLIO COMPARISON 88

12.3 COMPETITIVE SITUATION AND TRENDS 89

12.3.1 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 91

12.3.2 NEW PRODUCT/SERVICE DEVELOPMENTS 92

12.3.3 MERGERS AND ACQUISITIONS 93

12.3.4 EXPANSIONS 94

13 COMPANY PROFILES 95

(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

13.1 INTRODUCTION 95

13.2 CLX COMMUNICATIONS 96

13.3 TATA COMMUNICATIONS LTD. 100

13.4 AT&T 104

13.5 INFOBIP LTD. 108

13.6 MAHINDRA COMVIVA 111

13.7 SAP SE 115

13.8 DIALOGUE COMMUNICATIONS LTD. 117

13.9 BEEPSEND 118

13.10 TWILIO, INC. 120

13.11 TYNTEC 122

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

14 KEY INNOVATOR PROFILES 124

14.1 NETSIZE 124

14.2 DIMOCO 124

14.3 ROUTE MOBILE LIMITED 125

14.4 MOBIWEB 125

14.5 RETARUS 126

15 APPENDIX 127

15.1 RECENT DEVELOPMENTS 127

15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 133

15.3 DISCUSSION GUIDE 135

15.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 139

15.5 AVAILABLE CUSTOMIZATIONS 140

15.6 RELATED REPORTS 141


List Of Tables

LIST OF TABLES


TABLE 1 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET SIZE AND GROWTH RATE, 2014-2021 (USD BILLION) (Y-O-Y %) 26

TABLE 2 PREMIUM A2P AND P2P MESSAGING MARKET: SUMMARY OF DRIVERS 36

TABLE 3 PREMIUM A2P AND P2P MESSAGING MARKET: SUMMARY OF RESTRAINTS 37

TABLE 4 PREMIUM A2P AND P2P MESSAGING MARKET: SUMMARY OF OPPORTUNITIES 38

TABLE 5 PREMIUM A2P AND P2P MESSAGING MARKET: SUMMARY OF CHALLENGES 38

TABLE 6 PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION,

2014–2021 (USD BILLION) 45

TABLE 7 INQUIRY AND SEARCH RELATED SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 46

TABLE 8 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD BILLION) 47

TABLE 9 NOTIFICATIONS AND ALERTS: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 47

TABLE 10 AUTHENTICATION SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 48

TABLE 11 PROMOTIONAL AND MARKETING SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 49

TABLE 12 VOTING AND ENTERTAINMENT: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 50

TABLE 13 PUSHED CONTENT SERVICES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 51

TABLE 14 INTERACTIVE MESSAGES: PREMIUM A2P AND P2A MESSAGING MARKET SIZE,

BY REGION, 2014–2021 (USD MILLION) 52

TABLE 15 OTHERS: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION,

2014–2021 (USD MILLION) 53

TABLE 16 PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC,

2014–2021 (USD BILLION) 55

TABLE 17 NATIONAL: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION,

2014–2021 (USD BILLION) 56

TABLE 18 MULTI-COUNTRY: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD BILLION) 57

TABLE 19 PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014–2021 (USD BILLION) 59

TABLE 20 CLOUD API MESSAGING PLATFORM: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD BILLION) 60

TABLE 21 TRADITIONAL AND MANAGED MESSAGING PLATFORM: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD BILLION) 61

TABLE 22 PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL,

2014–2021 (USD BILLION) 63

TABLE 23 BANKING, FINANCIAL SERVICES, AND INSURANCE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD BILLION) 64

TABLE 24 TELECOM AND IT: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 65

TABLE 25 MEDIA AND ENTERTAINMENT: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 66

TABLE 26 TRAVEL AND TOURISM: PREMIUM A2P AND P2A MESSAGING MARKET SIZE,

BY REGION, 2014–2021 (USD MILLION) 66

TABLE 27 RETAIL AND E-COMMERCE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE,

BY REGION, 2014–2021 (USD BILLION) 67

TABLE 28 HEALTHCARE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD BILLION) 68

TABLE 29 GOVERNMENT: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 69

TABLE 30 UTILITIES AND LOGISTICS: PREMIUM A2P AND P2A MESSAGING MARKET SIZE,

BY REGION, 2014–2021 (USD MILLION) 69

TABLE 31 OTHERS: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION,

2014–2021 (USD MILLION) 70

TABLE 32 PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY REGION,

2014–2021 (USD BILLION) 73

TABLE 33 NORTH AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE,

BY APPLICATION, 2014–2021(USD BILLION) 75

TABLE 34 NORTH AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE,

BY MESSAGING PLATFORM, 2014–2021 (USD BILLION) 75

TABLE 35 NORTH AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2014–2021 (USD BILLION) 76

TABLE 36 NORTH AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE,

BY VERTICAL, 2014–2021 (USD BILLION) 76

TABLE 37 EUROPE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION) 77

TABLE 38 EUROPE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014–2021 (USD BILLION) 77

TABLE 39 EUROPE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC,

2014–2021 (USD BILLION) 78

TABLE 40 EUROPE: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL,

2014–2021 (USD MILLION) 78

TABLE 41 ASIA-PACIFIC: PREMIUM A2P AND P2A MESSAGING MARKET SIZE,

BY APPLICATION, 2014–2021 (USD MILLION) 80

TABLE 42 ASIA-PACIFIC: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM, 2014–2021 (USD BILLION) 80

TABLE 43 ASIA-PACIFIC: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC, 2014–2021 (USD BILLION) 81

TABLE 44 ASIA-PACIFIC: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014–2021 (USD BILLION) 81

TABLE 45 MIDDLE EAST AND AFRICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE,

BY APPLICATION, 2014–2021 (USD MILLION) 82

TABLE 46 MIDDLE EAST AND AFRICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE,

BY MESSAGING PLATFORM, 2014–2021 (USD BILLION) 82

TABLE 47 MIDDLE EAST AND AFRICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE,

BY TRAFFIC, 2014–2021 (USD BILLION) 83

TABLE 48 MIDDLE EAST AND AFRICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE,

BY VERTICAL, 2014–2021 (USD MILLION) 83

TABLE 49 LATIN AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE,

BY APPLICATION, 2014–2021 (USD MILLION) 84

TABLE 50 LATIN AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE,

BY MESSAGING PLATFORM, 2014–2021 (USD BILLION) 85

TABLE 51 LATIN AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE BY TRAFFIC, 2014–2021 (USD BILLION) 85

TABLE 52 LATIN AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY VERTICAL, 2014–2021 (USD MILLION) 86

TABLE 53 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2016 91

TABLE 54 NEW PRODUCT DEVELOPMENTS, 2015–2016 92

TABLE 55 MERGERS AND ACQUISITIONS, 2015–2016 93

TABLE 56 EXPANSIONS, 2015–2016 94

TABLE 57 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2016 127

TABLE 58 NEW PRODUCT DEVELOPMENTS, 2015–2016 130


List Of Figures

LIST OF FIGURES


FIGURE 1 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET: RESEARCH DESIGN 18

FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION,

AND REGION 21

FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22

FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22

FIGURE 5 DATA TRIANGULATION 23

FIGURE 6 PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY APPLICATION SNAPSHOT (2016 & 2021): INTERACTIVE MESSAGES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 26

FIGURE 7 PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY TRAFFIC SNAPSHOT

(2016 & 2021) 27

FIGURE 8 PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY MESSAGING PLATFORM SNAPSHOT (2016 & 2021) 27

FIGURE 9 PREMIUM A2P AND P2A MESSAGING MARKET SIZE, BY INDUSTRY VERTICAL SNAPSHOT (2016 & 2021) 28

FIGURE 10 GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET SHARE, 2016 – NORTH AMERICA IS ESTIMATED TO HOLD THE LARGEST MARKET SHARE IN 2016 28

FIGURE 11 GOVERNMENT REGULATIONS & BEST PRACTICES AND THE INCREASING NUMBER OF MOBILE SUBSCRIBERS ARE DRIVING THE PREMIUM A2P AND P2A MESSAGING MARKET 29

FIGURE 12 PREMIUM A2P AND P2A MESSAGING MARKET, BY APPLICATION,

2014–2021 (USD BILLION) 29

FIGURE 13 NORTH AMERICA IS ESTIMATED TO HOLD THE LARGEST SHARE IN THE PREMIUM A2P AND P2A MESSAGING MARKET (2016) 30

FIGURE 14 MIDDLE EAST AND AFRCIA IS EXPECTED TO HAVE THE HIGHEST GROWTH POTENTIAL DURING THE FORECAST PERIOD 30

FIGURE 15 MIDDLE EAST AND AFRICA TO GROW FASTER THAN THE OTHER REGIONS 31

FIGURE 16 REGIONAL LIFECYCLE – MIDDLE EAST AND AFRICA IS ESTIMATED TO GROW AT A HIGHEST GROWTH RATE, 2016 31

FIGURE 17 PREMIUM A2P AND P2A MESSAGING MARKET SEGMENTATION 33

FIGURE 18 PREMIUM A2P AND P2A MESSAGING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 34

FIGURE 19 VALUE CHAIN ANALYSIS (2016): MAJOR ROLE PLAYED BY MOBILE NETWORK OPERATOR 42

FIGURE 20 INTERACTIVE MESSAGES SEGMENT EXHIBITS THE FASTEST GROWTH RATE IN THE GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET 45

FIGURE 21 MULTI-COUNTRY EXHIBITS THE HIGHEST GROWTH RATE IN THE PREMIUM A2P AND P2A MESSAGING MARKET 55

FIGURE 22 CLOUD API MESSAGING PLATFORM EXHIBITS THE FASTEST GROWTH RATE IN THE GLOBAL PREMIUM A2P AND P2A MESSAGING MARKET 59

FIGURE 23 TRAVEL AND TOURISM EXHIBITS THE FASTEST GROWTH RATE IN THE PREMIUM A2P AND P2A MESSAGING MARKET 63

FIGURE 24 MIDDLE EAST AND AFRICA WILL EXHIBIT THE HIGHEST GROWTH RATE IN THE PREMIUM A2P AND P2A MESSAGING MARKET 72

FIGURE 25 NORTH AMERICA: PREMIUM A2P AND P2A MESSAGING MARKET SNAPSHOT 74

FIGURE 26 ASIA-PACIFIC PREMIUM A2P AND P2A MESSAGING MARKET SNAPSHOT 79

FIGURE 27 COMPANIES ADOPTED PARTNERSHIP AND AGREEMENT AS THE KEY GROWTH STRATEGY DURING THE PERIOD 2014–2016 87

FIGURE 28 A2P AND P2A MESSAGING: PORTFOLIO COMPARISON 88

FIGURE 29 MARKET EVALUATION FRAMEWORK 89

FIGURE 30 BATTLE FOR MARKET SHARE: PARTNERSHIP AND AGREEMENT HAS BEEN THE KEY STRATEGY FOR COMPANY GROWTH 90

FIGURE 31 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS 95

FIGURE 32 CLX COMMUNICATIONS: COMPANY SNAPSHOT 96

FIGURE 33 CLX COMMUNICATIONS: SWOT ANALYSIS 98

FIGURE 34 TATA COMMUNICATIONS LTD.: COMPANY SNAPSHOT 100

FIGURE 35 TATA COMMUNICATIONS LTD.: SWOT ANALYSIS 102

FIGURE 36 AT&T: COMPANY SNAPSHOT 104

FIGURE 37 AT&T: SWOT ANALYSIS 106

FIGURE 38 INFOBIP LTD.: SWOT ANALYSIS 109

FIGURE 39 MAHINDRA COMVIVA: COMPANY SNAPSHOT 111

FIGURE 40 MAHINDRA COMVIVA: SWOT ANALYSIS 113

FIGURE 41 SAP SE: COMPANY SNAPSHOT 115

FIGURE 42 TWILIO, INC.: COMPANY SNAPSHOT 120

FIGURE 43 MARKETS AND MARKETS KNOWLEDGE STORE : SNAPSHOT 1 133

FIGURE 44 MARKETS AND MARKETS KNOWLEDGE STORE : SNAPSHOT 2 134


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Published Date : Sep 2016
No. of Pages :143
Country :Global
Category :Telecommunications
Publisher :MarketsandMarkets
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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