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A Deep Dive into OPPO Smartphone Product and Market Strategy

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The smartphone market in China was getting close to saturation point in 2015, losing quite a bit of growth momentum compared to the previous years. Major Chinese vendors like Xiaomi and Lenovo are all seeing slow sales except Oppo, which has turned out relatively unaffected by the current market saturation. In fact, the company is making great strides against the trend to become the fourth-largest smartphone vendor in China. This research provides insight into the latest developments in the Chinese smartphone market and the product and market strategies that Oppo has taken to become what it is today in the smartphone market.
1. Overview of the China Smartphone Market and The Rise of Oppo
1.1 Rapid Rise of Chinese Smartphone Brands in the Worldwide Market
1.2 Chinese Smartphone Market is Getting Close to Saturation Point
1.3 Oppo Comes to the Fore in the Chinese Smartphone Market
2.Oppo Smartphone Product Strategy
2.1 Oppos Smartphones are Designed with Female Consumers in Mind
2.2 Oppos Prices Are Not the Most Attractive among Smartphones With Similar Specifications
2.3 Oppo Uses Mid-To-High End Pricing Strategy and Product Differentiation To Attract Female Consumers
2.4 Super Slim Chassis, Rotating Cameras and Flash Charging Technology Bring Significant Improvements
2.5 Oppo Focuses On Product Safety and Ease-Of-Use to Enhance User Experience
3. Oppo Smartphone Market Strategy
3.1 Celebrity Marketing: Using Famous Figures to Endorse Products
3.2 Sponsor Marketing: Sponsoring Trendy Fashion TV Shows and Urban Comedy Films
3.3 Retail Marketing: Setting Up Physical and Concept Stores
4. Conclusion
4.1 Oppo Has Come to the Fore by Targeting Female Consumers And Establishing Physical Stores
4.2 Foreign Companies Should Consider Aligning Their Business Strategy for Specific Markets
List of Companies

List Of Tables

Table 1: Chinese Top-5 Smartphone Sales Volume Ranking by Branded Vendor, 2013-2015 

List Of Figures

Figure 1: Worldwide Smartphone Market Share by Vendors, 2012 – 2015 
Figure 2: China Smartphone Shipment Volume, 2013 – 2015 
Figure 3: Accumulated 3G/4G Subscribers in China, Q1 2013 – Q3 2015 
Figure 4: Oppo Sales Volume in China, 2013 – 2015 
Figure 5: Product Positioning of Smartphones with Snapdragon S615 in the First Half of 2015 
Figure 6: Product Positioning of Oppo Flagship Smartphones, 2012 – 2016 
Figure 7: Evolution of Oppo Smartphones Based on Thicknes
Figure 8: Evolution of Oppo Smartphones Based on Camera Resolution 

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Reports Details

Published Date : May 2016
No. of Pages :22
Country :Taiwan
Category :Telecommunications
Publisher :Market Intelligence & Consulting Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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