Market Research Reports and Industry Reports

Over-the-top communications services: Emerging monetization paths

  • DESCRIPTION
  • TABLE OF
    CONTENTS
  • RELATED
    REPORTS
  • SAMPLE REQUEST
  • PURCHASE BY
    SECTION

Summary
 
 
Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging application interfaces to new voice and video communications, with revenue dilution implications for carriers worldwide. The progress made in mobile IP voice and video in the past year alone from key OTT players such as Facebook and Google is a clear indication of heightened mobile communications competitive pressure from these new players in 2016 and beyond. OTT players are transforming their communications apps into rich media platforms that serve as social networking hubs, offering a number of media services. Apps built on top of messaging enable users to solve broad problems. Messaging becomes a hub for consuming content and making transactions. Still, we argue that OTT communications providers need partnerships with carriers, to garner scale and differentiation.
 
 Key Findings
 
 
- The strategy of most, if not all, OTT messaging providers is to gain scale first and then monetize. All communications OTT apps with global aspirations are in a race to become the biggest platform in order to attract developers, which in turn should add more value to an offering.
 - OTT players are transforming their communications apps into rich media platforms that serve as social networking hubs, offering a number of media services. Apps built on top of messaging enable users to solve broad problems. Messaging becomes a hub for consuming content and making transactions.
 - LINE Messenger and WeChat are the few OTT communications players to demonstrate revenue. They can serve as a blueprints for other players.
 - Messaging apps have significantly eroded carriers revenue from previous cash generators such as SMS services. The threat to carriers is increasing with the migration of voice calls from carriers to VoIP providers such as Skype and WhatsApp.
 - WhatsApp and Facebook Messenger represent the most disruptive OTT communications players in the market. Monetization could be highly disruptive.
 - A number of partnership opportunities are emerging as carriers are growing convinced that they can generate revenue from OTT communications. The challenge lies in business tie-ups and infrastructure capabilities.
 
 Synopsis
 
 
“Over-the-top communications services: Emerging monetization paths” offers an analysis of the state of the OTT communications market, the market drivers, and a number of company initiatives that highlight how market players are moving toward monetization. We highlight a number of monetization strategies and case studies employed by the worlds largest OTT communications players. We also look at how carriers are impacted by OTT communications providers and how they can partner with key players to drive revenue. We conclude with recommendations for OTT companies and carriers.
 
 The Report is structured as follows:
 

 Section 1: Market context. This section provides an overview of the OTT communications providers along with the competitive landscape and recent acquisitions and investments in OTT messaging app market. It also provides details on key OTT communications features and information on these communications apps are now evolving into powerful digital platforms.
 
 Section 2: Emerging monetization strategies. Here we explore the various monetization strategies adopted by the major OTT communications companies globally.
 
 Section 3: OTT communications case studies. The report includes six case studies: Facebook Messenger, Line, Viber, WeChat, Snapchat and WhatsApp. Each case study offers detailed analysis of the trajectory and approach taken by OTT service providers for generating revenues along with the progress made in recent years.
 
 Section 4: Key findings and recommendations. We conclude with a summary of our findings on the emerging monetization paths adopted by various OTT service providers around the world, as well as specific recommendations for network carriers and OTT service providers looking to increase their revenue and develop partnerships in the OTT arena.
 
 Reasons To Buy
 
 
- Assess revenue models for OTT communications services and learn what works and what doesnt.
 - Learn effective strategies for minimizing the adverse impact of OTT communications services on mobile carrier business
 - Examine the business case for OTT/carrier partnerships

Executive Summary
 Section 1: OTT communications market context
 State of the market
 Competitor landscape
 Key features
 Business model evolution
 Section 2: Emerging monetization strategies
 Digital content
 Sponsored chats
 Advertising
 Mobile payments / commerce
 Section 3: OTT communications provider case studies
 Facebook Messenger
 LINE
 Snapchat
 Viber
 WeChat
 WhatsApp
 Section 4: The OTT/carrier partner model
 Why carriers and OTTs need partnerships
 OTT/carrier partnership landscape
 OTT/carrier partnership opportunities
 Section 5: Key findings and recommendations
 Key findings
 Recommendations
 Appendices
 Acronyms and definitions
 Companies mentioned
 About Pyramid Research
 Pyramid Research contact information


List Of Figures

 Exhibit 1: WhatsApp subscriber growth
 Exhibit 2: User statistics from the worlds largest OTT communications players
 Exhibit 3: Key OTT company investments
 Exhibit 4: Key OTT messaging and voice feature offers
 Exhibit 5: Digital platform timeline of line and WeChat
 Exhibit 6: Digital content offerings from OTT providers
 Exhibit 7: KIKS promoted chats
 Exhibit 8: Snapchats value proposition to advertisers
 Exhibit 9: WeChats wallet is an app-within-an-app model
 Exhibit 10: Monetization strategies of major OTT communications companies
 Exhibit 11: Facebook messenger M virtual assistant
 Exhibit 12: Line Corps app revenue from 2012-2015
 Exhibit 13: Snapchats lens store
 Exhibit 14: Viber ads running in the U.S. Market
 Exhibit 15: Sample of WeChats marketing partners
 Exhibit 16: Facebook messenger and WhatsApp downloads
 Exhibit 17: Examples of opportunities for OTT/carrier partnerships
 Exhibit 18: Sample of zero-rated and discount OTT services offered by carrier
 Exhibit 19: Potential OTT/carrier tie-ups" "Exhibit 1: WhatsApp subscriber growth
 Exhibit 2: User statistics from the worlds largest OTT communications players
 Exhibit 3: Key OTT company investments
 Exhibit 4: Key OTT messaging and voice feature offers
 Exhibit 5: Digital platform timeline of line and WeChat
 Exhibit 6: Digital content offerings from OTT providers
 Exhibit 7: KIKS promoted chats
 Exhibit 8: Snapchats value proposition to advertisers
 Exhibit 9: WeChats wallet is an app-within-an-app model
 Exhibit 10: Monetization strategies of major OTT communications companies
 Exhibit 11: Facebook messenger M virtual assistant
 Exhibit 12: Line Corps app revenue from 2012-2015
 Exhibit 13: Snapchats lens store
 Exhibit 14: Viber ads running in the U.S. Market
 Exhibit 15: Sample of WeChats marketing partners
 Exhibit 16: Facebook messenger and WhatsApp downloads
 Exhibit 17: Examples of opportunities for OTT/carrier partnerships
 Exhibit 18: Sample of zero-rated and discount OTT services offered by carrier
 Exhibit 19: Potential OTT/carrier tie-ups


The Over-the-top video: a threat and an opportunity for communications service providers

Many communications service providers (CSPs) have launched over-the-top (OTT) services, and some have launched content delivery network- (CDN-) related services, while other CSPs have partnered with OTT providers to generate

USD 4999View Report

Over-the-top communications services: Emerging monetization paths

   Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging application interfaces to new voice and video communications, with revenue dilution implications for carriers worldwide.

USD 3495View Report

Fill The Form For Sample Request
Name*
Email*
Mobile No.*
LandLine No.
If you want to purchase particular section from this report then kindly contact us at contact@aarkstore.com.

Delivery Details

PDF FORMAT REPORTS will be delivered by email within 12 to 24 hours after placing the order (Mon-Fri IST)

CHOOSE FORMAT

Discount on PDF and Enterprise Wide Licence reports
  • PDF    $ 3495
  • Site Licence    $ 6990
  • Enterprise Wide Licence    $ 10485
$ 3495

Reports Details

Published Date : Apr 2016
No. of Pages :35
Country :Global
Category :Telecommunications
Publisher :Pyramid Research
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

Customized Research

If you do not find this specific report suitable to your exact needs then you can also opt for customized research report that will befit all your expectation. To specify your requirements CLICK HERE

 

We Accept

payment