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Uncovering the Impact of Facebook Ads on Taiwan Online Users

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 This report aims to identify the impact of Facebook ads on Taiwan online users based on a survey conducted by MIC in the first half of 2016. With an effective sample size of 1,200, this report analyzes the impact by users gender, age and annual income; examines reasons that have encouraged people to continue using Facebook and highlights the most viewed ad categories; evaluates the impact of those ads on consumer preference towards services and products.

 1.Research Methodology
 2.10 Reasons Why People Still Use Facebook
 2.1 Friends are using it continues to be the primary reason why people still use Facebook
 2.2 Male users are more likely to continue using Facebook to Follow Brands/Stores than female users
 2.3 Nearly 60% of users aged 15-24 and 35-44 will keep using Facebook because Friends are using it
 2.4 Over 60% of users with annual income of NT$ 500K-700K are more likely to use Facebook because Friends are using it
 3.Facebook Most Viewed Ad Categories
 3.1 Food ads took the top spot among most-viewed ad categories
 3.2 Female users are 10% more likely to look at Food and Cosmetics ads than male users
 3.3 Users aged 55 and above have the lowest rank for Dont Look at Facebook Ads
 3.4 Finance ads can target users with annual income of NT$ 700K-900K and NT$ 900K-1,100K to increase effectiveness
 4.Influence of Facebook Ads on Products/Services
 4.1 In general, 30% of the Facebook users say their interest in the products/services Increased slightly after looking at the ads
 4.2 The number of female users whose interest in products/services Decreased slightly is higher than male users
 4.3 Facebook ads have the most influence on users aged 15-24 and least influence on users aged 45-54
 4.4 Over 50% of users with annual income of NT$ 900-1,100K show increased interest
 5.Conclusion
 5.1 Finding #1: Friends are using it continues to be the primary reason why people still use Facebook
 5.2 Finding #2: Food ads took the top spot among most viewed ad categories
 5.3 Finding #3: Generally speaking, 30% of Facebook users say their interest in the products/services &increased slightly after looking at the ads


List Of Tables

 Table 1: 10 Reasons Why People Still Use Facebook  By Age
 Table 2: 10 Reasons Why People Still Use Facebook  By Annual Income
 Table 3: Facebook Most Viewed Ad Categories  By Age
 Table 4: Facebook Most Viewed Ad Categories  By Annual Income
 Table 5: Influence of Facebook Ads on Products/Services  By Age
 Table 6: Influence of Facebook Ads on Products/Services  By Annual Income


List Of Figures

 Figure 1: Sample Size by Age, Gender, Occupation, and Living Area
 Figure 2: 10 Reasons Why People Still Use Facebook  In General
 Figure 3: 10 Reasons Why People Still Use Facebook  By Gender
 Figure 4: Facebook Most Viewed Ad Categories  In General
 Figure 5: Facebook Most Viewed Ad Categories  By Gender
 Figure 6: Influence of Facebook Ads on Products/Services  In General
 Figure 7: Influence of Facebook Ads on Products/Services  By Gender


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Reports Details

Published Date : Mar 2016
No. of Pages :21
Country :Taiwan
Category :Telecommunications
Publisher :Market Intelligence & Consulting Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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