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Telecom APIs - Monetizing Their Most Valuable Assets Is Transforming Mobile Operators

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Summary
 

 Mobile network operators (MNOs) are gradually moving from telecom-centric to IT-centric operating models and are adopting the same approach that has driven the success of online service providers. Monetization of application programming interfaces (APIs) is one of the most prominent facets of this evolution. MNO API monetization has traditionally been structured around extensive developer outreach programs supported by a Web based
 technology platform. Messaging, location and billing are the primary APIs opened by MNOs. Beyond this group of APIs operators, in particular those in emerging markets, have remained relatively conservative about exposing APIs. The financial impact of telecom operator API programs remains uncertain, but indications are that the direct revenue boost is moderate at best.
 
 Key Findings
 

 - MNOs are gradually moving from telecom-centric to IT-centric operating models: The change is dramatic.
 
 - Operators are increasingly narrowing the scope of their API programs, shifting toward more partnerships targeting specific vertical ecosystems and focusing on B2B.
 
 - Beyond the primary APIs opened by MNOs - messaging, location and billing - operators, in particular those in emerging markets, have remained relatively conservative about opening APIs.
 
 - The revenue impact of operator API programs is moderate at best.
 
 - Operators recognize that the application, not the API, is the end product.
 
 - Ultimately the efforts to monetize APIs are about more than building up alternative revenue streams as traditional ones dry up. They are central to broader efforts to accelerate the pace of innovation within the organization.
 
 Synopsis
 

 The Report Telecom APIs - Monetizing Their Most Valuable Assets Is Transforming Mobile Operators by Pyramid Research examines one of the more striking manifestations of the ongoing transformation of telecom operators - their growing willingness to monetize tightly held assets such as networks, billing systems and user relationships, and to expose APIs to third-party developers. Building on our examination of a dozen operators around the world, the report analyzes the strategic drivers and structures of MNO asset monetization programs, along with their impact on the operations and bottom lines of operators. The report also provides a number of case studies of API programs from around the world.
 
 What else does this report offer?
 

 - A clear analysis of the strategic rationale and key drivers behind the trend of exposing APIs.
 
 - Key operator business models and tactical approaches to monetizing their API assets.
 
 - Detailed investigations into six operator API programs, laid out in detailed case studies.
 
 - Crucial market insights based on the analysis of the API programs of 20 key mobile operators globally.
 
 - Forty exhibits helping to make sense of the different approaches to asset monetization.
 
 - Actionable recommendations for mobile network operators.
 
 Reasons To Buy
 

 - Learn best practices from the experience of operators that have launched API programs - successfully or not.
 
 - Put some tangible numbers on the revenue potential of opening APIs for your organization.
 
 - Assess the various revenue models available when exposing APIs.
 
 - Understand the deeper strategic and day-to-day implications of exposing APIs on your organization.
 
 - Get the external and internal parameters you need to decide whether your organization should expose APIs.
 
 - Get a clear view of the broad KPIs you need in order to assess whether your API program is successful.

Exposing MNO APIs - Strategic rationales and key drivers
 Strategic rationales for MNO asset monetization - The
 revenue challenge
 Strategic rationales for MNO asset monetization - The
 disintermediation risk
 When should telcos consider exposing APIs?
 Exposing APIs: Timing matters
 Behind the decision to expose APIs
 The MNO response - Toward IT-centric models
 MNO asset monetization - From outsourcing tower
 operations to opening up customer data
 Risks of monetizing APIs: Revenue cannibalization, cybercriminality
 Going API: A summary review
 The 20 API programs we reviewed
 API programs - Program structure
 API program structure - An overview
 MNO API programs: Communities, support and revenue
 sharing
 API programs - Abandoning the long tail?
 MNO API programs are gradually narrowing their focus
 API programs - What should MNOs expose?
 The MNO API portfolio - Available API assets
 Messaging, billing and location are the most widely exposed
 assets
 The MNO API portfolio - What are operators monetizing?
 API programs - Breaking down the revenue model
 From wholesale to retail, three main business models
 Business models: Wholesale
 Business models: Wholesale with aggregators
 Business models: Retail
 API monetization - Free with revenue sharing
 The evolving revenue model - The application is the
 product
 API best practice summary
 The impact of API monetization on operational structure
 The move to monetize assets is strategic
 A new cultural mindset
 Looking for the optimal organizational structure
 Adjusting organizational structure to serve the developer
 market
 The MNO API revenue opportunity
 Revenue benefits will be mostly indirect
 API programs - Case studies
 Telefónica BlueVia: A pioneer in open APIs
 Telefónica BlueVias value proposition for developers
 Telefónica BlueVia roadmap - From app design to experience
 sharing
 The BlueVia API approach: A large portfolio of open APIs
 Telefónicas revenue sharing proposition for developers
 BlueVia: Outcomes and lessons
 Dialog Axiata in Sri Lanka: Ideamart
 The Ideamart API portfolio
 Ideamart APIs - Revenue and cost model
 Ideamarts impact
 Orange Partner program - Structure
 Overview of Orange Partner program
 Orange Partner program - A wide range of APIs
 ATandT Developer Program
 The ATandT API portfolio
 ATandT Developer APIs - Revenue and cost model
 Sample advertising API features of ATandT, AdMob, Millennial
 and iAD
 ATandT Developer Program - Impact
 Globe Telecom API program
 The Globe API portfolio: From SMS to location
 Globe Labs APIs - Revenue and cost model
 Globe Labs challenges
 Globe Labs - Impact
 Smart Communications API program
 Smart API scope - SMS, charging and location
 Smart DevNet - Impact
 Key findings and recommendations
 Key findings
 Recommendations
 Appendix - Acronyms and definitions
 Acronyms and definitions
 About Pyramid Research
 Meet us in person


List Of Tables

Exhibit 1: Mobile revenue CAGRs in select markets, 2011-2015
 Exhibit 2: Framework for MNO API exposure decision
 Exhibit 3: Telecom-centric vs. IT-centric business models
 Exhibit 4: Evolution of MNO asset monetization
 Exhibit 5: Distribution of API programs examined by region
 Exhibit 6: API programs reviewed
 Exhibit 7: Standard components of API programs
 Exhibit 8: Changing targets of operator API programs
 Exhibit 9: Overview of the MNO API portfolio
 Exhibit 10: Proportion of operators offering various types of APIs
 Exhibit 11: Asset monetization - wholesale approach
 Exhibit 12: Asset monetization - wholesale approach with aggregators
 Exhibit 13: Asset monetization - retail approach
 Exhibit 14: Select API pricing models
 Exhibit 15: Revenue sharing at five operators
 Exhibit 16: API program best practices
 Exhibit 17: Drivers and implications of monetizing APIs
 Exhibit 18: Organizational structures for monetizing MNO assets
 Exhibit 19: Global direct MNO API revenue, 2014-2020 (estimates)
 Exhibit 20: Ideamart API program direct impact
 Exhibit 21: Telefónica BlueVia key features
 Exhibit 22: Telefónica BlueVia roadmap
 Exhibit 23: Characteristics of BlueVia APIs
 Exhibit 24: BlueVia API revenue sharing - developer percentages
 Exhibit 25: Ideamart API scope - SMS, USSD, charging, LBS and subscriptions
 Exhibit 26: Ideamart revenue sharing model
 Exhibit 27: Data contribution to Dialog mobile services revenue, Q2 2013, 2014, 2015
 Exhibit 28: Structural evolution of Orange service creation
 Exhibit 29: Sample APIs of Orange Partner program
 Exhibit 30: ATandT Developer Program components
 Exhibit 31: ATandT API scope - From speech to WebRTC
 Exhibit 32: ATandT API access options for developers
 Exhibit 33: Advertising API features of ATandT and online service providers
 Exhibit 34: Globe Labs API scope: SMS, charging, location - and voice
 Exhibit 35: Globe Labs API pricing
 Exhibit 36: Globe Labs outreach events
 Exhibit 37: Globe Telecom mobile voice, messaging and data revenue contributions (estimates)
 Exhibit 38: Smart DevNet developer guide
 Exhibit 39: Smart DevNets free APIs for developers
 Exhibit 40: Smart Communications financials, 2012-2014


List Of Figures

Exhibit 1: Mobile revenue CAGRs in select markets, 2011-2015
 Exhibit 2: Framework for MNO API exposure decision
 Exhibit 3: Telecom-centric vs. IT-centric business models
 Exhibit 4: Evolution of MNO asset monetization
 Exhibit 5: Distribution of API programs examined by region
 Exhibit 6: API programs reviewed
 Exhibit 7: Standard components of API programs
 Exhibit 8: Changing targets of operator API programs
 Exhibit 9: Overview of the MNO API portfolio
 Exhibit 10: Proportion of operators offering various types of APIs
 Exhibit 11: Asset monetization - wholesale approach
 Exhibit 12: Asset monetization - wholesale approach with aggregators
 Exhibit 13: Asset monetization - retail approach
 Exhibit 14: Select API pricing models
 Exhibit 15: Revenue sharing at five operators
 Exhibit 16: API program best practices
 Exhibit 17: Drivers and implications of monetizing APIs
 Exhibit 18: Organizational structures for monetizing MNO assets
 Exhibit 19: Global direct MNO API revenue, 2014-2020 (estimates)
 Exhibit 20: Ideamart API program direct impact
 Exhibit 21: Telefónica BlueVia key features
 Exhibit 22: Telefónica BlueVia roadmap
 Exhibit 23: Characteristics of BlueVia APIs
 Exhibit 24: BlueVia API revenue sharing - developer percentages
 Exhibit 25: Ideamart API scope - SMS, USSD, charging, LBS and subscriptions
 Exhibit 26: Ideamart revenue sharing model
 Exhibit 27: Data contribution to Dialog mobile services revenue, Q2 2013, 2014, 2015
 Exhibit 28: Structural evolution of Orange service creation
 Exhibit 29: Sample APIs of Orange Partner program
 Exhibit 30: ATandT Developer Program components
 Exhibit 31: ATandT API scope - From speech to WebRTC
 Exhibit 32: ATandT API access options for developers
 Exhibit 33: Advertising API features of ATandT and online service providers
 Exhibit 34: Globe Labs API scope: SMS, charging, location - and voice
 Exhibit 35: Globe Labs API pricing
 Exhibit 36: Globe Labs outreach events
 Exhibit 37: Globe Telecom mobile voice, messaging and data revenue contributions (estimates)
 Exhibit 38: Smart DevNet developer guide
 Exhibit 39: Smart DevNets free APIs for developers
 Exhibit 40: Smart Communications financials, 2012-2014


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Reports Details

Published Date : Dec 2015
No. of Pages :75
Country :Global
Category :Telecommunications
Publisher :Pyramid Research
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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