Market Research Reports and Industry Reports

Brand Competition and Consumer Preference of the Chinese Microwave Oven Market


Using big data analytics, this research covers all top microwave oven brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by microwave oven sales, number of times online users mention about a particular microwave oven brand, brand preferences, factors affecting purchase, as well as online shoppers comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

1. Executive summary4
 1.1 Product Sales4
 1.2 Brand Position4
 1.3 Brand Awareness4
 1.4 User Analysis4
 2. Research Objective5
 3. Product Sales6
 4. Brand Position8
 5. Brand Awareness10
 5.1 Midea MM721NG1-PS Reviews10
 5.2 Midea M1-L236A Reviews11
 5.3 Galanz G70F20CN1L-DG (B0) Reviews12
 5.4 Midea MM721NG1-PW Reviews13
 5.5 Galanz G70D20CN1P-D2 (S0) Reviews14
 6. User Analysis16
 6.1 Galanz16
 6.2 Midea17
 Brand Competition Analysis18
 Consumer Preference Analysis19
 List of Companies20 

List Of Tables

Table 1: Brand Competition Analysis

List Of Figures

Figure 1: Data Sources and Collection Methods
 Figure 2: Brand Ranking by Number of Items Available on Online Stores
 Figure 3: Sales Volume Ranking by Microwave Oven Model
 Figure 4: Sales Volume Ranking by Chinese Microwave Oven Model
 Figure 5: Sales Volume Ranking by Foreign Microwave Oven Model
 Figure 6: Online Visibility Ranking by Microwave Oven Brand8
 Figure 7: Sentiment Ranking by Microwave Oven Brand
 Figure 8: Factors Affecting Purchase of Top 5 Microwave Oven Models
 Figure 9: Factors Affecting Purchase of Best Seller: Midea MM721NG1-PS
 Figure 10: Factors Affecting Purchase of 2nd Best Seller: Midea M1-L236A
 Figure 11: Factors Affecting Purchase of 3rd Best Seller: Galanz G70F20CN1L-DG (B0)
 Figure 12: Factors Affecting Purchase of 4th Best Seller: Midea MM721NG1-PW
 Figure 13: Factors Affecting Purchase of 5th Best Seller: Galanz G70D20CN1P-D2 (S0)
 Figure 14: Galanz Microwave Oven User Distribution by Gender & Age
 Figure 15: Galanz Microwave Oven User Distribution by Region
 Figure 16: Midea Microwave Oven User Distribution by Gender & Age
 Figure 17: Midea Microwave Oven User Distribution by Region

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Reports Details

Published Date : Nov 2015
No. of Pages :19
Country :Taiwan
Category :Telecommunications
Publisher :Market Intelligence & Consulting Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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