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Brand Competition and Consumer Preference of the Chinese Air Conditioner Market

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Using big data analytics, this research covers all top air conditioner brands sold on Chinas online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by sales, number of times online users mention about a particular air conditioner brand, brand preferences, factors affecting purchase, as well as online shoppers comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

1. Executive Summary
 1.1 Product Sales
 1.2 Brand Position
 1.3 Brand Awareness
 1.4 User Analysis
 2. Research Objective
 3. Product Sales Tracking
 4. Brand Position Tracking
 5. Brand Awareness
 5.1 Galanz KFR-26GWdP11E-130(2) Reviews
 5.2 Aux KFR-35GW/BpHRB Reviews
 5.3 Galanz KFR-35GW/dC11E-130(2) Reviews
 5.4 Galanz KFR-35GW/RDVdLD39-150(2) Reviews
 5.5 Kelon KFR-35GW/EFVMS3z Reviews
 6. User analysis
 6.1 Haier
 6.2 Midea
 6.3 Galanz
 6.4 Daikin
 Conclusion
 Brand Competition Analysis
 Consumer Preference Analysis
 Glossary of Terms
 List of Companies


List Of Tables

Table 1: Brand Competition Analysis


List Of Figures

Figure 1: Data Sources and Collection Methods
 Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
 Figure 3: Sales Volume Ranking by Air Conditioner Model
 Figure 4: Sales Volume Ranking by Chinese Air Conditioner Model
 Figure 5: Sales Volume Ranking by Foreign Air Conditioner Model
 Figure 6: Online Visibility Ranking by Air Conditioner Brand
 Figure 7: Sentiment Ranking by Air Conditioner Brand
 Figure 8: Factors Affecting Purchase of Top 5 Air Conditioner Models
 Figure 9: Factors Affecting Purchase of Galanz KFR-26GWdP11E-130(2)
 Figure 10: Factors Affecting Purchase of Aux KFR-35GW/BpHRB
 Figure 11: Factors Affecting Purchase of Galanz KFR-35GW/dC11E-130(2)L
 Figure 12: Factors Affecting Purchase of Galanz KFR-35GW/RDVdLD39-150(2)
 Figure 13: Factors Affecting Purchase of Kelon KFR-35GW/EFVMS3z
 Figure 14: Haier Air Conditioner User Distribution by Gender & Age
 Figure 15: Haier Air Conditioner User Distribution by Region
 Figure 16: Midea Air Conditioner User Distribution by Gender & Age
 Figure 17: Midea Air Conditioner User Distribution by Region
 Figure 18: Galanz Air Conditioner User Distribution by Gender & Age
 Figure 19: Galanz Air Conditioner User Distribution by Region
 Figure 20: Daikin Air Conditioner User Distribution by Gender & Age
 Figure 21: Daikin Air Conditioner User Distribution by Region


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Reports Details

Published Date : Nov 2015
No. of Pages :31
Country :Taiwan
Category :Telecommunications
Publisher :Market Intelligence & Consulting Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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