Market Research Reports and Industry Reports

Brand Competition and Consumer Preference of 3C Products in China

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Using big data analytics, this research covers all top 3C branded products sold on Chinas two major online stores Tmall and JD, including desktop PCs, DSCs (Digital Still Cameras), DSLR (Digital Single-Lens Reflex) cameras, digital recorders, wearables, and game consoles. The analysis was conducted on the following dimensions: brand ranking by the number of items available, branded model ranking by each category of 3C products. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

1. Executive summary
 1.1 Product Assortment
 1.1.1 Desktop PC
 1.1.2 Digital Still Camera
 1.1.3 DSLR Camera
 1.1.4 Digital Recorder
 1.1.5 Wearable
 1.1.6 Game Console
 1.2 Product Sales
 1.2.1 Desktop PC
 1.2.2 Digital Still Camera
 1.2.3 DSLR Camera
 1.2.4 Digital Recorder
 1.2.5 Wearable
 1.2.6 Game Console
 2. Research Objective
 3. 3C Product Sales Tracking
 3.1 Desktop PC
 3.2 Digital Still Camera
 3.3 DSLR Camera
 3.4 Digital Recorder
 3.5 Wearable
 3.6 Game Console
 Appendix
 Glossary of Terms
 List of Companies


List Of Figures

Figure 1: Data Sources and Collection Methods for Desktop PCs
 Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
 Figure 3: Branded Model Ranking by Sales Volume on Tmall and JD
 Figure 4: Sales Volume Ranking by Chinese Desktop PC Model
 Figure 5: Sales Volume Ranking by Foreign Desktop PC Model
 Figure 6: Sales Volume Ranking by Taiwanese Desktop PC Model
 Figure 7: Data Sources and Collection Methods for DSCs
 Figure 8: Brand Ranking by Number of Items Available on Tmall and JD
 Figure 9: Branded Model Ranking by Sales Volume on Tmall and JD
 Figure 9: Sales Volume Ranking by Chinese DSC Model
 Figure 10: Sales Volume Ranking by Foreign DSC Model
 Figure 11: Data Sources and Collection Methods for DSLR Cameras
 Figure 12: Brand Ranking by Number of Items Available on Tmall and JD
 Figure 13: Branded Model Ranking by Sales Volume on Tmall and JD
 Figure 14: Sales Volume Ranking by Foreign DSLR Model
 Figure 15: Data Sources and Collection Methods for Digital Recorders
 Figure 16: Brand Ranking by Number of Items Available on Tmall and JD
 Figure 17: Branded Model Ranking by Sales Volume on Tmall and JD
 Figure 18: Sales Volume Ranking by Foreign Digital Recorder Model
 Figure 19: Sales Volume Ranking by Taiwanese Digital Recorder Model
 Figure 20: Data Sources and Collection Methods for Wearables
 Figure 21: Brand Ranking by Number of Items Available on Tmall and JD
 Figure 22: Branded Model Ranking by Sales Volume on Tmall and JD
 Figure 23: Sales Volume Ranking by Chinese Wearable Model
 Figure 24: Sales Volume Ranking by Foreign Wearable Model
 Figure 25: Sales Volume Ranking by Taiwanese Wearable Model
 Figure 26: Data Sources and Collection Methods for Game Consoles
 Figure 27: Brand Ranking by Number of Items Available on Tmall and JD
 Figure 28: Branded Model Ranking by Sales Volume on Tmall and JD
 Figure 29: Sales Volume Ranking by Chinese Game Console Model
 Figure 30: Sales Volume Ranking by Taiwanese Game Console Model


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Reports Details

Published Date : Nov 2015
No. of Pages :30
Country :Taiwan
Category :Telecommunications
Publisher :Market Intelligence & Consulting Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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