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Brand Competition and Consumer Preference of the Chinese LCD TV Market

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Using big data analytics, this research covers all top LCD TV (Liquid Crystal Display) brands sold on Chinas online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by LCD TV sales, number of times online users mention about a particular LCD TV brand, brand preferences, factors affecting purchase, as well as online shoppers comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

1. Executive summary
 1.1 Product Sales
 1.2 Brand Position
 1.3 Brand Awareness
 1.4 User Analysis
 2. Research Objective
 3. Product Sales Tracking
 4. Brand Position Tracking
 5. Brand Awareness
 5.1 KKTV K43 Reviews
 5.2 Xiaomi MiTV2 L40M2-AA Reviews
 5.3 LeTV S40 Air L Reviews
 5.4 Xiaomi MiTV2 4K 49-inch Reviews
 5.5 LeTV S40 Air 4 Reviews
 6. User Analysis
 6.1 Xiaomi
 6.2 LeTV
 6.3 KKTV
 6.4 Skyworth
 6.5 LG
 Conclusion
 Brand Competition Analysis
 Consumer Preference Analysis
 Appendix
 Glossary of Terms
 List of Companies


List Of Tables

Table 1: Brand Competition Analysis


List Of Figures

Figure 1: Data Sources and Collection Methods
 Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
 Figure 3: Sales Volume Ranking by LCD TV Model
 Figure 4: Sales Volume Ranking by Chinese LCD TV Model
 Figure 5: Sales Volume Ranking by Foreign LCD TV Model
 Figure 6: Online Visibility Ranking by LCD TV Brand
 Figure 7: Sentiment Ranking by LCD TV Brand
 Figure 8: Factors Affecting Purchase of Top 5 LCD TV Models
 Figure 9: Factors Affecting Purchase of KKTV K43
 Figure 10: Factors Affecting Purchase of Xiaomi MiTV2 L40M2-AA
 Figure 11: Factors Affecting Purchase of the LeTV S40 Air L
 Figure 12: Factors Affecting Purchase of the Xiaomi MiTV2 4K 49-inch
 Figure 13: Factors Affecting Purchase of LeTV S40 Air 4
 Figure 14: Xiaomi LCD TV User Distribution by Gender & Age
 Figure 15: Xiaomi LCD TV User Distribution by Region
 Figure 16: LeTV LCD TV User Distribution by Gender & Age
 Figure 17: LeTV LCD TV User Distribution by Region
 Figure 18: KKTV LCD TV User Distribution by Gender & Age
 Figure 19: KKTV LCD TV User Distribution by Region
 Figure 20: Skyworth LCD TV User Distribution by Gender & Age
 Figure 21: Skyworth LCD TV User Distribution by Region
 Figure 20: LG LCD TV User Distribution by Gender & Age
 Figure 21: LG LCD TV User Distribution by Region


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Reports Details

Published Date : Nov 2015
No. of Pages :29
Country :Taiwan
Category :Telecommunications
Publisher :Market Intelligence & Consulting Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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