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Mobile Content Management Market by Deployment Type, User Type (Small and Medium Enterprises, and Enterprisers), Vertical, Region (North America, Europe, Middle East and Africa, and Latin America) - Global Forecast and Analysis to 2020

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The mobile content management market size is estimated to grow from USD 2.0 billion in 2015 to USD 5.63 billion by 2020, at an estimated CAGR of 23.0% from 2015 to 2020. The mobile content management market is driven by factors such as data security concerns in enterprises, increasing adoption of mobile devices and consumerization of IT.

Enterprises are estimated to contribute the largest market share duing the forecast period. Furthermore, due to increase in Bring Your Own Devices (BYOD) trends in enterprises, SMEs are expected to gain traction and grow at the highest CAGR in the next five years. The mobile content management market is also projected to witness growth in healthcare and retail sectors, with BFSI and telecom and IT vertical contributing the largest market share during the forecast period. Mobile content management cloud deployment is expected to grow with highest rate from 2015 to 2020. However, on-premises deployment is expected to contribute largest market share during the forecast period.

In the process of determining and verifying the market size for several segments and sub-segments gathered through secondary research, extensive primary interviews were conducted. Various key people in Tier 1, Tier 2, and Tier 3 companies were contacted for primary interviews. The interviews were conducted with CEOs, CIOs, vice presidents, marketing directors, mobile content management technologists, and other innovation and technology directors and executives from various key organizations operating in the content management marketplace. Primary interviews were conducted worldwide covering regions such North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America.

As the role of mobile devices in enterprises is evolving, the mobile content management market offers tremendous upcoming opportunites for growth in the next five years. With the increasing BYOD trend and cloud deployment of MCM solutions, there are huge opportunity for organizations to adopt mobile content management solutions Furthermore, the organizations are also turning toward mobile content management solutions providers to make their own content management applications which can be used by employees of the organizations.

Various key mobile content management vendors and service providers profiled in the report are as follows:

1. AirWatch
2. CA Technologies
3. MobileIron
4. SAP SE
5. Symantec Corporation
6. Alfresco Software
7. Good Technology
8. SOTI
9. Sophos
10. Citrix Systems

The report will help the market leaders/new entrants in this market in the following ways:

1. This report segments the mobile content management market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the sub-segments across different verticals and regions.

2. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

3. This report will help stakeholders to better understand the competitors and gain more insights to better their position in the business. The competitive landscape section includes competitor ecosystem, new product developments, partnerships, mergers and acquisitions.
1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 MARKET SCOPE 12
1.3.1 MARKETS COVERED 13
1.3.2 YEARS CONSIDERED FOR THE STUDY 14
1.4 CURRENCY 14
1.5 STAKEHOLDERS 14
2 RESEARCH METHODOLOGY 15
2.1 RESEARCH DATA 15
2.1.1 SECONDARY DATA 16
2.1.1.1 Key data from secondary sources 16
2.1.2 PRIMARY DATA 17
2.1.2.1 Key data from primary sources 17
2.1.2.2 Key industry insights 18
2.2 MARKET SIZE ESTIMATION 19
2.2.1 BOTTOM-UP APPROACH 19
2.2.2 TOP-DOWN APPROACH 20
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 21
2.4 RESEARCH ASSUMPTIONS 22
3 EXECUTIVE SUMMARY 23
4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE MOBILE CONTENT MANAGEMENT MARKET 27
4.2 MOBILE CONTENT MANAGEMENT MARKET BY DEPLOYMENT TYPE, 20152020 27
4.3 MOBILE CONTENT MANAGEMENT DEPLOYMENT MARKET SIZE, BY VERTICAL AND BY REGION, 2015 28
4.3.1 MOBILE CONTENT MANAGEMENT MARKET BY END USER, 20152020 28
4.3.2 LIFECYCLE ANALYSIS, BY REGION, 2015 29
5 MARKET OVERVIEW 30
5.1 INTRODUCTION 31
5.2 EVOLUTION 31
5.3 MARKET SEGMENTATION 32
5.3.1 BY END USER 32
5.3.2 BY DEPLOYMENT TYPE 32
5.3.3 BY VERTICAL 33
5.3.4 BY REGION 33
5.4 MARKET DYNAMICS 34
5.4.1 DRIVERS 34
5.4.1.1 Data security concerns in enterprises 34
5.4.1.2 Increasing adoption of mobile devices 35
5.4.1.3 Consumerization of IT will lead to the adoption of mobile content management 35
5.4.2 RESTRAINTS 35
5.4.2.1 Prevalent various mobile operating system 35
5.4.2.2 High upfront cost to deploy mobile content management solutions 36
5.4.3 OPPORTUNITIES 36
5.4.3.1 Increasing BYOD trend 36
5.4.3.2 Cloud-deployed mobile content management solution 36
5.4.4 CHALLENGES 37
5.4.4.1 Security issues associated with cloud and mobile technologies 37
5.4.4.2 Inconsistent business semantics 37
6 INDUSTRY TRENDS 38
6.1 INTRODUCTION 38
6.2 VALUE CHAIN ANALYSIS 38
6.3 SUPPLY CHAIN ANALYSIS 39
6.4 PORTERS FIVE FORCES ANALYSIS 41
6.4.1 THREAT OF NEW ENTRANTS 41
6.4.2 THREAT FROM SUBSTITUTES 42
6.4.3 BARGAINING POWER OF SUPPLIERS 42
6.4.4 BARGAINING POWER OF BUYERS 42
6.4.5 INTENSITY OF COMPETITIVE RIVALRY 43
7 MOBILE CONTENT MANAGEMENT MARKET ANALYSIS, BY DEPLOYMENT TYPE 44
7.1 INTRODUCTION 45
7.2 CLOUD 46
7.3 ON-PREMISES 47
8 MOBILE CONTENT MANAGEMENT MARKET ANALYSIS, BY END USER 48
8.1 INTRODUCTION 49
8.2 SMALL AND MEDIUM ENTERPRISES (SMES) 50
8.3 ENTERPRISES 50
9 MOBILE CONTENT MANAGEMENT MARKET ANALYSIS, BY VERTICAL 52
9.1 INTRODUCTION 53
9.2 ACADEMIA AND EDUCATION 54
9.3 TELECOM AND IT 55
9.4 MANUFACTURING 56
9.5 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 56
9.6 RETAIL 57
9.7 TRANSPORTATION AND LOGISTICS 57
9.8 HEALTHCARE 58
9.9 ENERGY AND POWER 59
9.10 GOVERNMENT AND DEFENSE 59
9.11 OTHERS 60
10 GEOGRAPHIC ANALYSIS 61
10.1 INTRODUCTION 62
10.2 NORTH AMERICA 65
10.3 EUROPE 67
10.4 ASIA-PACIFIC (APAC) 68
10.5 MIDDLE EAST AND AFRICA (MEA) 70
10.6 LATIN AMERICA 72
11 COMPETITIVE LANDSCAPE 74
11.1 OVERVIEW 74
11.2 COMPETITIVE SITUATION AND TRENDS 75
11.2.1 NEW PRODUCT/SERVICE LAUNCHES 76
11.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND CONTRACTS 77
11.2.3 ACQUISITIONS 78
11.3 DELIVERY MODEL 78
12 COMPANY PROFILE 79
12.1 INTRODUCTION 79
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 CA TECHNOLOGIES 80
12.3 CITRIX SYSTEMS 83
12.4 MOBILEIRON 86
12.5 SAP SE 89
12.6 SYMANTEC CORPORATION 92
12.7 AIRWATCH 95
12.8 ALFRESCO SOFTWARE 96
12.9 GOOD TECHNOLOGY 97
12.10 SOTI INC. 98
12.11 SOPHOS 99
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13 KEY INNOVATORS 100
13.1 COLLIGO NETWORKS 100
13.2 GLOBO 100
14 APPENDIX 101
14.1 INDUSTRY EXPERTS 101
14.2 NEW DEVELOPMENTS, 20122015 102
14.3 PARTNERSHIPS, COLLABORATIONS, AGREEMENTS, AND CONTRACTS, 20132015 104
14.4 DISCUSSION GUIDE 105
14.5 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 108
14.6 AVAILABLE CUSTOMIZATIONS 109
14.7 RELATED REPORTS 110

List Of Tables

TABLE 1 MOBILE CONTENT MANAGEMENT MARKET SIZE AND GROWTH,
2013-2020 (USD MILLION, Y-O-Y %) 24
TABLE 2 MOBILE CONTENT MANAGEMENT: MAJOR DRIVERS 35
TABLE 3 MOBILE CONTENT MANAGEMENT: MAJOR RESTRAINTS 36
TABLE 4 MOBILE CONTENT MANAGEMENT: KEY OPPORTUNITIES 37
TABLE 5 MOBILE CONTENT MANAGEMENT: KEY CHALLENGES 37
TABLE 6 MOBILE CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,
20132020 (USD MILLION) 45
TABLE 7 CLOUD: MOBILE CONTENT MANAGEMENT MARKET SIZE, BY REGION,
20132020 (USD MILLION) 46
TABLE 8 ON-PREMISES: MOBILE CONTETNT MANAGEMENT MARKET SIZE, BY REGION, 20132020 (USD MILLION) 47
TABLE 9 MOBILE CONTENT MANGEMENT MARKET SIZE, BY END USER,
20132020 (USD MILLION) 49
TABLE 10 SMES: MOBILE CONTENT MANAGEMENT MARKET SIZE, BY REGION,
20132020 (USD MILLION) 50
TABLE 11 ENTERPRISES: MOBILE CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 20132020 (USD MILLION) 51
TABLE 12 MOBILE CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL,
20132020 (USD MILLION) 54
TABLE 13 ACADEMIA AND EDUCATION: MOBILE CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 20132020 (USD MILLION) 55
TABLE 14 TELECOM AND IT: MOBILE CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 20132020 (USD MILLION) 55
TABLE 15 MANUFACTURING: MOBILE CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 20132020 (USD MILLION) 56
TABLE 16 BFSI: MOBILE CONTENT MANAGEMENT MARKET SIZE, BY REGION,
20132020 (USD MILLION) 56
TABLE 17 RETAIL: MOBILE CONTENT MANAGEMENT MARKET SIZE, BY REGION,
20132020 (USD MILLION) 57
TABLE 18 TRANSPORTATION AND LOGISTICS: MOBILE CONTENT MANAGEMENT MARKET SIZE, BY REGION, 20132020 (USD MILLION) 58
TABLE 19 HEALTHCARE: MOBILE CONTENT MANAGEMENT MARKET SIZE, BY REGION,
20132020 (USD MILLION) 58
TABLE 20 ENERGY AND POWER: MOBILE CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 20132020 (USD MILLION) 59
TABLE 21 GOVERNMENT AND DEFENSE: MOBILE CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 20132020 (USD MILLION) 60
TABLE 22 OTHERS: MOBILE CONTENT MANAGEMENT MARKET SIZE, BY REGION,
20132020 (USD MILLION) 60
TABLE 23 MOBILE CONTENT MANAGEMENT MARKET SIZE, BY REGION,
20132020 (USD MILLION) 64
TABLE 24 NORTH AMERICA: MOBILE CONTENT MANAGEMENT MARKET SIZE, BY END USER, 20132020 (USD MILLION) 66
TABLE 25 NORTH AMERICA: MOBILE CONTENT MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 20132020 (USD MILLION) 66
TABLE 26 NORTH AMERICA: MOBILE CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL, 20132020 (USD MILLION) 66
TABLE 27 EUROPE: MOBILE CONTENT MANAGEMENT MARKET SIZE, BY END USER,
20132020 (USD MILLION) 67
TABLE 28 EUROPE: MOBILE CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 20132020 (USD MILLION) 67
TABLE 29 EUROPE: MOBILE CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL,
20132020 (USD MILLION) 68
TABLE 30 ASIA-PACIFIC: MOBILE CONTENT MANAGEMENT MARKET SIZE, BY END USER, 20132020 (USD MILLION) 69
TABLE 31 ASIA-PACIFIC: MOBILE CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 20132020 (USD MILLION) 70
TABLE 32 ASIA-PACIFIC: MOBILE CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL, 20132020 (USD MILLION) 70
TABLE 33 MIDDLE EAST AND AFRICA: MOBILE CONTENT MANAGEMENT MARKET SIZE,
BY END USER, 20132020 (USD MILLION) 71
TABLE 34 MIDDLE EAST AND AFRICA: MOBILE CONTENT MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 20132020 (USD MILLION) 71
TABLE 35 MIDDLE EAST AND AFRICA: MOBILE CONTENT MANAGEMENT MARKET SIZE,
BY VERTICAL, 20132020 (USD MILLION) 71
TABLE 36 LATIN AMERICA: MOBILE CONTENT MANAGEMENT MARKET SIZE, BY END USER, 20132020 (USD MILLION) 72
TABLE 37 LATIN AMERICA: MOBILE CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 20132020 (USD MILLION) 72
TABLE 38 LATIN AMERICA: MOBILE CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL, 20132020 (USD MILLION) 73
TABLE 39 NEW PRODUCT LAUNCHES, 2012-2015 76
TABLE 40 AGREEMENTS, PARTNERSHIPS, COLLABPRATIONS, AND CONTRACTS (2012-2015) 77
TABLE 41 ACQUISITIONS, 2012-2015 78

List Of Figures

FIGURE 1 GLOBAL MOBILE CONTENT MANAGEMENT MARKET SEGMENTATION 13
FIGURE 2 GLOBAL MOBILE CONTENT MANAGEMENT MARKET: RESEARCH DESIGN 15
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 18
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 19
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 20
FIGURE 6 DATA TRIANGULATION APPROACH 21
FIGURE 7 ASSUMPTIONS 22
FIGURE 8 ON-PREMISES DEPLOYMENT TYPE TO LEAD THE MOBILE CONTENT MANAGEMENT MARKET DURING THE FORECAST PERIOD (2015-2020) 24
FIGURE 9 MOBILE CONTENT MANAGEMENT MARKET SIZE, BY END USER (2015 VS 2020): ENTERPRISES TO LEAD THE MOBILE CONTENT MANAGEMENT MARKET 25
FIGURE 10 MOBILE CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL (2015 VS 2020): TELECOM AND LOGISTICS IS EXPECTED TO GROW AT A HIGHEST RATE 25
FIGURE 11 NORTH AMERICA DOMINATES THE MOBILE CONTENT MANAGEMENT MARKET WHILE ASIA-PACIFIC AND MIDDLE EAST AND AFRICA PROJECTS POTENTIAL GROWTH, 2015 26
FIGURE 12 INCREASED BRING YOUR OWN DEVICE (BYOD) TREND WILL ACT AS AN ATTRACTIVE MARKET OPPORTUNITY 27
FIGURE 13 ON-PREMISES DEPLOYMENT TYPE ACCOUNTED FOR THE LARGEST MARKET SIZE IN THE MOBILE CONTENT MANAGEMENT MARKET 27
FIGURE 14 NORTH AMERICA MARKET WILL CONTINUE TO DOMINATE THE MOBILE CONTENT MANAGEMENT MARKET 28
FIGURE 15 ENTERPRISES TO HOLD THE LARGEST MARKET DURING THE FORECAST PERIOD 28
FIGURE 16 ASIA-PACIFIC IS EXPECTED TO REGISTER HIGH GROWTH RATE FROM
2015 TO 2020 29
FIGURE 17 MOBILE CONTENT MANAGEMENTMARKET SEGMENTATION: BY END USER 32
FIGURE 18 MOBILE CONTENT MANAGEMENTMARKET SEGMENTATION: BY DEPLOYMENT TYPE 32
FIGURE 19 MOBILE CONTENT MANAGEMENTMARKET SEGMENTATION: BY VERTICAL 33
FIGURE 20 MOBILE CONTENT MANAGEMENTMARKET SEGMENTATION: BY REGION 33
FIGURE 21 MOBILE CONTENT MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 34
FIGURE 22 VALUE CHAIN ANALYSIS: MOBILE CONTENT MANAGEMENT MARKET 39
FIGURE 23 SUPPLY CHAIN 40
FIGURE 24 PORTERS FIVE FORCES ANALYSIS 41
FIGURE 25 CLOUD DEPLOYMENT EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 45
FIGURE 26 SMES TO EXHIBIT THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 49
FIGURE 27 BFSI VERTICAL EXPECTED TO HAVE THE LARGEST MARKET SIZE IN THE MOBILE CONTENT MANAGEMENT VMARKET DURING THE FORECAST PERIOD 53
FIGURE 28 NORTH AMERICA EXPECTED TO HAVE THE LARGEST MARKET SIZE IN THE MOBILE CONTENT MANAGEMENT MARKET DURING THE FORECAST PERIOD 62
FIGURE 29 GEOGRAPHIC SNAPSHOT: ASIA-PACIFIC IS EMERGING AS A NEW HOTSPOT IN THE MOBILE CONTENT MANAGEMENT MARKET 63
FIGURE 30 ASIA-PACIFIC EXPECTED TO WITNESS HIGHEST GROWTHIN THE MOBILE CONTENT MANAGEMENT MARKET 64
FIGURE 31 NORTH AMERICA MARKET SNAPSHOT: INCREASED ADOPTION ACROSS ALL VERTICALS EXPECTED TO DRIVE THE MARKET 65
FIGURE 32 ASIA-PACIFIC MARKET SNAPSHOT: INCREASED ADOPTION OF SMART DEVICES AT WORKPLACES EXPECTED TO DRIVE THE MARKET 69
FIGURE 33 COMPANIES ADOPTED NEW PRODUCT/SERVICE LAUNCH AS THE KEY GROWTH STRATEGY IN THE LAST FOUR YEARS 74
FIGURE 34 MARKET EVALUATION FRAMEWORK 75
FIGURE 35 BATTLE FOR MARKET SHARE: NEW PRODUCT/SERVICE LAUNCH WAS THE KEY STRATEGY 76
FIGURE 36 GEOGRAPHIC REVENUE MIX OF TOP THREE COMPANIES 79
FIGURE 37 CA TECHNOLOGIES: COMPANY SNAPSHOT 80
FIGURE 38 CA TECHNOLOGIES: SWOT ANALYSIS 81
FIGURE 39 CITRIX SYSTEMS: COMPANY SNAPSHOT 83
FIGURE 40 SWOT ANALYSIS: CITRIX SYSTEMS 85
FIGURE 41 MOBILEIRON: COMPANY SNAPSHOT 86
FIGURE 42 MOBILEIRON: SWOT ANALYSIS 87
FIGURE 43 SAP SE: COMPANY SNAPSHOT 89
FIGURE 44 SAP SE: SWOT ANALYSIS 90
FIGURE 45 SYMANTEC CORPORATION: COMPANY SNAPSHOT 92
FIGURE 46 SYMANTEC CORPORATION: SWOT ANALYSIS 93

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Reports Details

Published Date : Nov 2015
No. of Pages :112
Country :Global
Category :Telecommunications
Publisher :MarketsandMarkets
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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