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Connected Agriculture Market by Solution (Agricultural Trading, Tendering and Bartering), Application (Smart Logistics and Irrigation), Services, & Region - Global Forecast to 2020

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The evolution of agricultural technologies has witnessed a major acceptance in the agricultural industry in the recent years as they have resulted in improved revenue margins and levels of income of agricultural households in rural areas. This has encouraged organizations to provide better agri-mobile based solutions for farmers in developing regions. With the increase in the levels of corruption and lack of availability of proper bandwidth for communication has impacted the overall income and standard of living of farmers in rural areas. This has resulted in heavy investments in the connected agriculture market.

The primary drivers for the connected agriculture market includes enhancing the agricultural revenue margins, implementing agricultural management systems, increasing investments in rural infrastructure projects, and promoting public private partnerships projects. The connected agriculture market is expected to witness a high growth rate in the developing countries since major telecom operators have implemented agri-mobile based solutions to enhance the incomes of farmers and reduce the loss of nutritional value of the produce during transit. However, the lack of awareness about innovative mobile-based agricultural solutions in remote areas of emerging regions is acting as a restraint for the growth of market.

This report provides an in-depth analysis of the connected agriculture market across the types of services, applications, solutions, and regions. Connected agriculture services consist of mobile payment services, mobile information services, micro insurance services, and micro lending services. Connected agriculture includes solutions such as agricultural trading, agricultural tendering, and agricultural bartering. The applications have been segmented into smart logistics and smart irrigation.

The connected agriculture market is expected to grow from USD 353.5 million in 2015 to USD 1,090.8 million by 2020, at a Compound Annual Growth Rate (CAGR) of 25.3% from 2015 to 2020. Some of the key players in this market include Cisco, Orange, Vodafone, SAP, Trimble navigation and many more.

There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise, which include political, economic, social, technological, and economic factors. It is assumed that the dollar fluctuations will not seriously affect the forecasts in the emerging regions.

The report will help the market leaders or new entrants in this market in the following ways:

1. The connected agriculture report segments the market into various sub segments covering this market comprehensively. The report provides the closest approximations of the market size for the overall market and the sub segments.

2. The connected agriculture report will help in the understanding of the competitors better and gain more insights to strengthen one’s market position. There is a separate section on competitive landscape, which includes competitor ecosystem and mergers and acquisitions, partnerships, and agreements. Besides, there are company profiles of the top ten players in connected agriculture market, where market internals that can put one ahead of the competitors, have been provided.

3. The connected agriculture report also helps in understanding the overall growth of the market. It provides information on the key market drivers, restraints, challenges, and opportunities.

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 14
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 INTRODUCTION 17
2.2 RESEARCH DATA 18
2.2.1 SECONDARY DATA 18
2.2.1.1 Key data from secondary sources 18
2.2.2 PRIMARY DATA 18
2.2.2.1 Key data from primary sources 19
2.2.2.2 Key industry insights 20
2.3 MARKET SIZE ESTIMATION 20
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.5 MARKET SHARE ESTIMATION 23
2.6 ASSUMPTIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE CONNECTED AGRICULTURE MARKET 28
4.2 CONNECTED AGRICULTURE: INDUSTRY SOLUTION MARKET 28
4.3 TOP FOUR SERVICES IN THE ASIA-PACIFIC CONNECTED AGRICULTURE MARKET 29
4.4 LIFE CYCLE ANALYSIS, BY REGION (2015) 30
5 MARKET OVERVIEW 31
5.1 INTRODUCTION 32
5.2 EVOLUTION 32
5.2.1 COMMUNICATION TECHNOLOGIES IN 1990–2000 33
5.2.2 WIRELESS COMMUNICATION TECHNOLOGIES IN 2000–2010 33
5.2.3 POST-2010 TECHNOLOGIES: INTERNET OF THINGS (IOT) 33
5.3 MARKET SEGMENTATION 34
5.4 MARKET DYNAMICS 35
5.4.1 DRIVERS 35
5.4.1.1 Improving revenue margins of farmers 35
5.4.1.2 Need for integrated farming services 36
5.4.2 RESTRAINTS 36
5.4.2.1 Unequal distribution of technology 36
5.4.2.2 Lack of infrastructure 36
5.4.3 OPPORTUNITIES 37
5.4.3.1 Increased interest in public–private partnerships 37
5.4.3.2 Increasing number of community technology centers 37
5.4.4 CHALLENGES 38
5.4.4.1 High investment cost 38
6 INDUSTRY TRENDS 39
6.1 INTRODUCTION 39
6.2 VALUE CHAIN ANALYSIS 39
6.3 PORTER’S FIVE FORCES ANALYSIS 40
6.3.1 BARGAINING POWER OF SUPPLIERS 41
6.3.2 BARGAINING POWER OF BUYERS 42
6.3.3 THREAT OF NEW ENTRANTS 42
6.3.4 THREAT OF SUBSTITUTES 42
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 43
7 CONNECTED AGRICULTURE MARKET ANALYSIS, BY SEGMENTATION 44
7.1 INTRODUCTION 45
7.1.1 APPLICATION PLATFORM 45
7.1.2 INDUSTRY SOLUTION 46
7.1.3 SERVICES 48
8 GEOGRAPHIC ANALYSIS 50
8.1 INTRODUCTION 51
8.2 NORTH AMERICA 53
8.2.1 U.S. 56
8.2.2 CANADA 58
8.3 EUROPE 59
8.3.1 U.K. 61
8.3.2 GERMANY 62
8.3.3 FRANCE 64
8.3.4 RUSSIA 65
8.4 ASIA-PACIFIC (APAC) 67
8.4.1 CHINA 70
8.4.2 INDIA 72
8.4.3 AUSTRALIA 73
8.4.4 INDONESIA 75
8.5 MIDDLE EAST AND AFRICA (MEA) 76
8.5.1 ISRAEL 78
8.5.2 SOUTH AFRICA 79
8.6 LATIN AMERICA 81
8.6.1 BRAZIL 82
8.6.2 MEXICO 84
9 COMPETITIVE LANDSCAPE 86
9.1 OVERVIEW 86
9.2 COMPETITIVE SITUATIONS AND TRENDS 87
9.3 NEW PRODUCT LAUNCHES 88
9.4 AGREEMENTS, COLLABORATIONS, AND JOINT VENTURES 89
9.5 PARTNERSHIPS, AND MERGERS & ACQUISITIONS 90
10 COMPANY PROFILES 91
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
10.1 INTRODUCTION 91
10.2 VODAFONE PLC 92
10.3 MICROSOFT CORPORATION 95
10.4 SAP A.G 98
10.5 CISCO SYSTEMS, INC. 101
10.6 TRIMBLE NAVIGATION 104
10.7 EPICOR SOFTWARE CORPORATION 107
10.9 SAGE 109
10.10 SYSPRO 111
10.11 ORANGE (U.K.) 113
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
11 APPENDIX 115
11.1 INSIGHTS OF INDUSTRY EXPERTS 115
11.2 MORE DEVELOPMENTS 116
11.3 DISCUSSIONS GUIDE 117
11.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 120
11.5 AVAILABLE CUSTOMIZATIONS 121
11.6 RELATED REPORTS 122


List Of Tables

TABLE 1 CONNECTED AGRICULTURE MARKET SIZE, BY COMPONENT, 2013–2020 (USD MILLION) 26
TABLE 2 CONNECTED AGRICULTURE MARKET: SUMMARY OF DRIVERS 36
TABLE 3 CONNECTED AGRICULTURE MARKET: SUMMARY OF RESTRAINTS 37
TABLE 4 CONNECTED AGRICULTURE MARKET: SUMMARY OF OPPORTUNITIES 38
TABLE 5 CONNECTED AGRICULTURE MARKET: SUMMARY OF CHALLENGES 38
TABLE 6 GLOBAL CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 46
TABLE 7 GLOBAL CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 48
TABLE 8 GLOBAL CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 49
TABLE 9 CONNECTED AGRICULTURE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 52
TABLE 10 NORTH AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 55
TABLE 11 NORTH AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 55
TABLE 12 NORTH AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 56
TABLE 13 U.S.: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 56
TABLE 14 U.S.: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 57
TABLE 15 U.S.: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 57
TABLE 16 CANADA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 58
TABLE 17 CANADA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 58
TABLE 18 CANADA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 59
TABLE 19 EUROPE: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 59
TABLE 20 EUROPE: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 60
TABLE 21 EUROPE: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 60
TABLE 22 U.K.: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 61
TABLE 23 U.K.: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 61
TABLE 24 U.K.: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 62
TABLE 25 GERMANY: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 62
TABLE 26 GERMANY: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 63
TABLE 27 GERMANY: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 63
TABLE 28 FRANCE: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 64
TABLE 29 FRANCE: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 64
TABLE 30 FRANCE: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 65
TABLE 31 RUSSIA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 65
TABLE 32 RUSSIA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 66
TABLE 33 RUSSIA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 66
TABLE 34 ASIA-PACIFIC: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 69
TABLE 35 ASIA-PACIFIC: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 69
TABLE 36 ASIA-PACIFIC: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 70
TABLE 37 CHINA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 70
TABLE 38 CHINA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 71
TABLE 39 CHINA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 71
TABLE 40 INDIA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 72
TABLE 41 INDIA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 72
TABLE 42 INDIA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 73
TABLE 43 AUSTRALIA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 73
TABLE 44 AUSTRALIA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 74
TABLE 45 AUSTRALIA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 74
TABLE 46 INDONESIA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 75
TABLE 47 INDONESIA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 75
TABLE 48 INDONESIA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 76
TABLE 49 MIDDLE EAST AND AFRICA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 76
TABLE 50 MIDDLE EAST AND AFRICA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 77
TABLE 51 MIDDLE EAST AND AFRICA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 77
TABLE 52 ISRAEL: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 78
TABLE 53 ISRAEL: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 78
TABLE 54 ISRAEL: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 79
TABLE 55 SOUTH AFRICA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 79
TABLE 56 SOUTH AFRICA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 80
TABLE 57 SOUTH AFRICA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 80
TABLE 58 LATIN AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 81
TABLE 59 LATIN AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 81
TABLE 60 LATIN AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 82
TABLE 61 BRAZIL: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 82
TABLE 62 BRAZIL: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 83
TABLE 63 BRAZIL: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 83
TABLE 64 MEXICO: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 84
TABLE 65 MEXICO: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 84
TABLE 66 MEXICO: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 85
TABLE 67 NEW PRODUCT LAUNCHES, 2015 88
TABLE 68 AGREEMENTS, COLLABORATIONS, AND JOINT VENTURES, 2015 89
TABLE 69 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS, 2015 90
TABLE 70 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS 116


List Of Figures

FIGURE 1 GLOBAL CONNECTED AGRICULTURE MARKET: RESEARCH DESIGN 17
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 4 GLOBAL CONNNECTED AGRICULTURE MARKET: ASSUMPTIONS 23
FIGURE 5 EVOLUTION OF CONNECTED AGRICULTURE 25
FIGURE 6 GLOBAL CONNECTED AGRICULTURE MARKET SNAPSHOT, 2015 25
FIGURE 7 CONNECTED AGRICULTURE (BY APPLICATION PLATFORM) SNAPSHOT, 2015 VS. 2020 26
FIGURE 8 BATTLE FOR MARKET SHARE: MERGERS AND ACQUISITIONS WAS THE KEY STRATEGY 27
FIGURE 9 DEPLOYMENT OF TELECOM INFRASTRUCTURE IS DRIVING THE CONNECTED AGRICULTURE MARKET 28
FIGURE 10 SMART IRRIGATION SEGMENT WOULD ACCOUNT FOR THE LARGEST MARKET SHARE AMONG THE CONNECTED AGRICULTURE SERVICES IN THE FORECAST PERIOD 28
FIGURE 11 MOBILE PAYMENT SERVICES IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE IN THE CONNECTED SERVICES MARKET IN 2015 29
FIGURE 12 ASIA-PACIFIC IS EXPECTED TO BE IN HIGH GROWTH PHASE DURING THE FORECAST PERIOD 30
FIGURE 13 EVOLUTION OF CONNECTED AGRICULTURE MARKET 32
FIGURE 14 MARKET SEGMENTATION OF THE CONNECTED AGRICULTURE MARKET 34
FIGURE 15 CONNECTED AGRICULTURE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 35
FIGURE 16 VALUE CHAIN ARCHITECTURE: CONNECTED AGRICULTURE MARKET 40
FIGURE 17 PORTER’S FIVE FORCES ANALYSIS 41
FIGURE 18 AGRICULTURE TRADING TO LEAD THE CONNECTED AGRICULTURE MARKET DURING THE FORECAST PERIOD 45
FIGURE 19 SMART IRRIGATION IS EXPECTED TO HAVE THE LARGEST SHARE IN THE CONNECTED AGRICULTURE MARKET IN 2015 46
FIGURE 20 MOBILE PAYMENT SERVICES TO HOLD A MAJOR MARKET SHARE OF THE CONNECTED AGRICULTURE MARKET DURING THE FORECAST PERIOD 49
FIGURE 21 GEOGRAPHIC SNAPSHOT (2015): RAPID GROWTH MARKETS ARE EMERGING AS NEW HOTSPOTS 51
FIGURE 22 NORTH AMERICA IS EXPECTED TO LEAD THE MARKET IN 2015 52
FIGURE 23 NORTH AMERICA MARKET SNAPSHOT 54
FIGURE 24 ASIA-PACIFIC MARKET SNAPSHOT 68
FIGURE 25 COMPANIES ADOPTED PARTNERSHIPS AND AGREEMENTS AS THE KEY GROWTH STRATEGY, 2012 - 2015 86
FIGURE 26 MARKET EVALUATION FRAMEWORK - SIGNIFICANT AGREEMENTS AND PARTNERSHIPS HAVE FUELED GROWTH AND INNOVATION IN 2012 AND 2015 87
FIGURE 27 BATTLE FOR MARKET SHARE: MERGERS AND ACQUISITIONS WAS THE KEY STRATEGY 88
FIGURE 28 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS 91
FIGURE 29 VODAFONE PLC: COMPANY SNAPSHOT 92
FIGURE 30 VODAFONE PLC: SWOT ANALYSIS 94
FIGURE 31 MICROSOFT CORPORATION: COMPANY SNAPSHOT 95
FIGURE 32 MICROSOFT CORPORATION: SWOT ANALYSIS 97
FIGURE 33 SAP A.G: COMPANY SNAPSHOT 98
FIGURE 34 SAP A.G: SWOT ANALYSIS 100
FIGURE 35 CISCO SYSTEMS, INC.: COMPANY SNAPSHOT 101
FIGURE 36 CISCO SYSTEMS, INC.: SWOT ANALYSIS 103
FIGURE 37 TRIMBLE NAVIGATION: COMPANY SNAPSHOT 104
FIGURE 38 TRIMBLE NAVIGATION: SWOT ANALYSIS 106


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Reports Details

Published Date : Aug 2015
No. of Pages :124
Country :Global
Category :Telecommunications
Publisher :MarketsandMarkets
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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