Market Research Reports and Industry Reports

Location Analytics Market by Tools (Geocoding and Reverse Geocoding, Data Integration and ETL, Reporting and Visualization, and Thematic Mapping), by Services (Consulting Services, System Integration) - Forecast and Analysis to 2020

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Location analytics solutions have become important for businesses to remain competitive in the global market, when it comes to tapping geospatial and location analytics to enrich the business practices. The location analytics market has been segmented by tools, service, deployment model, end-user organization size, and industry vertical. Location analytics solution and service providers play a vital role in assisting various organizations in quickly reacting to the changing business needs by implementing both in-house analytics and on-cloud infrastructure and providing them insights on the data received in a structured format. Location analytics also helps companies in improving their agility, scalability, making operations more efficient, and reducing the costs involved in operations. Location analytics providers take care of the entire analytics infrastructure, so organizations can focus more on their core business functions and insights generated from their business data. Organizations are also demanding location analytics due to the lower total cost of ownership and self-service access by their employees that it enables.

The increasing need for getting accurate and timely insights on spatial data, getting data structured, & reducing the operational cost; rising adoption of cloud managed services by Small and Medium Businesses (SMBs); and the increasing need to focus on the core business operation are the factors driving the location analytics market and its demand globally.

Major vendors such as IBM, Oracle, SAS Institute, Pitney Bowes, and SAP SE are helping large enterprises and SMBs implement location analytics, which provides them quick insights on the changing business conditions and increases awareness about the changing market trends. It also enhances the operational efficiency and keeps operational cost in control.

The report analyzes the growth rate and penetration of location analytics market across all the regions. The assumptions considered for the market forecast include political, economic, social, technological, and economic factors. For example, exchange rate is one of the economic factors expected to have a moderate impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging Latin America and Asia-Pacific (APAC) regions.

The report on location analytics market will help the market leaders/new entrants in this market in the following ways:

1. This report segments the market into tools and services, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across different deployment models, end-user organization size, industry verticals, and regions.
2. This report will help them understand the competitors better and gain more insights into positioning one’s business. There is a separate section on competitive landscape, including end-user analysis, mergers and acquisitions, and venture capital funding. Besides this, there are company profiles of the ten major players in this market. In this section, market internals are provided that can help place one’s company ahead of the competitors.
3. The report helps them understand the pulse of the market. The report provides information on the key market drivers, restraints, challenges, and opportunities.

1 INTRODUCTION 14
 1.1 OBJECTIVES OF THE STUDY 14
 1.2 MARKET DEFINITION 14
 1.3 MARKET SCOPE 14
 1.3.1 MARKETS COVERED 15
 1.3.2 YEARS CONSIDERED IN THE REPORT 16
 1.4 CURRENCY 16
 1.5 LIMITATIONS 16
 1.6 STAKEHOLDERS 17
 2 RESEARCH METHODOLOGY 18
 2.1 RESEARCH DATA 18
 2.1.1 SECONDARY DATA 19
 2.1.1.1 Key data from secondary sources 19
 2.1.2 PRIMARY DATA 19
 2.1.2.1 Key data from primary sources 20
 2.1.2.2 Key industry insights 21
 2.1.2.3 Breakdown of primaries 21
 2.2 MARKET SIZE ESTIMATION 22
 2.2.1 BOTTOM-UP APPROACH 22
 2.2.2 TOP-DOWN APPROACH 22
 2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 24
 2.4 RESEARCH ASSUMPTIONS 25
 3 EXECUTIVE SUMMARY 26
 4 PREMIUM INSIGHTS 29
 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE LOCATION ANALYTICS MARKET 29
 4.2 LOCATION ANALYTICS MARKET: MARKET SHARE ACROSS VARIOUS REGIONS 30
 4.3 LOCATION ANALYTICS: SOFTWARE AND VERTICALS MARKET 31
 4.4 LIFE CYCLE ANALYSIS, BY REGION 32
 5 MARKET OVERVIEW 33
 5.1 INTRODUCTION 34
 5.2 MARKET EVOLUTION 34
 5.3 MARKET DYNAMICS 35
 5.3.1 DRIVERS 36
 5.3.1.1 Evolution of Internet of Things 36
 5.3.1.2 Increased focus on market and competitive intelligence 36
 5.3.1.3 Increasing amount of spatial data 36
 5.3.2 RESTRAINTS 37
 5.3.2.1 Connectivity and data integration 37
 5.3.2.2 Lack of expertise 37
 5.3.3 OPPORTUNITIES 38
 5.3.3.1 High adoption rate in SMBs 38
 5.3.3.2 Real time location analytics 38
 5.3.4 CHALLENGES 39
 5.3.4.1 Data privacy concerns 39
 5.3.4.2 Increase in competition 39
 6 INDUSTRY TRENDS 40
 6.1 INTRODUCTION 40
 6.2 VALUE CHAIN ANALYSIS 40
 6.3 ECOSYSTEM 41
 6.4 PORTER’S FIVE FORCES ANALYSIS 42
 6.4.1 THREAT OF NEW ENTRANTS 43
 6.4.2 THREAT OF SUBSTITUTES 43
 6.4.3 BARGAINING POWER OF SUPPLIERS 43
 6.4.4 BARGAINING POWER OF BUYERS 44
 6.4.5 INTENSITY OF RIVALRY 44
 6.5 STRATEGIC BENCHMARKING 45
 7 LOCATION ANALYTICS MARKET ANALYSIS, BY TYPE OF LOCATION 46
 7.1 INTRODUCTION 47
 7.2 INDOOR LOCATION 48
 7.3 OUTDOOR LOCATION 48
 8 LOCATION ANALYTICS MARKET ANALYSIS, BY TYPE 50
 8.1 INTRODUCTION 51
 8.2 LOCATION ANALYTICS MARKET SIZE ESTIMATION, BY TOOL 52
 8.2.1 GEOCODING & REVERSE GEOCODING 53
 8.2.2 DATA INTEGRATION AND ETL 53
 8.2.3 REPORTING AND VISUALIZATION 54
 8.2.4 THEMATIC MAPPING AND SPATIAL ANALYSIS 54
 8.2.5 OTHERS 55
 8.3 LOCATION ANALYTICS MARKET SIZE ESTIMATION, BY SERVICE 56
 8.3.1 CONSULTING SERVICES 57
 8.3.2 SYSTEM INTEGRATION SERVICES 57
 8.3.3 SUPPORT AND MAINTENANCE SERVICES 58
  
 9 LOCATION ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL 59
 9.1 INTRODUCTION 60
 9.2 ON-PREMISE DEPLOYMENT 61
 9.3 ON-DEMAND DEPLOYMENT 61
 10 LOCATION ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE 62
 10.1 INTRODUCTION 63
 10.2 SMALL AND MEDIUM BUSINESSES 64
 10.3 LARGE ENTERPRISES 64
 11 LOCATION ANALYTICS MARKET ANALYSIS, BY VERTICAL 66
 11.1 INTRODUCTION 67
 11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 68
 11.2.1 RISK ASSESSMENT 69
 11.2.2 CUSTOMER PROFILING 69
 11.2.3 SALES AND MARKETING OPTIMIZATION 69
 11.3 RETAIL AND CONSUMER GOODS 70
 11.3.1 CUSTOMER MANAGEMENT 70
 11.3.2 YIELD MANAGEMENT 71
 11.3.3 IN-STORE PROMOTION 71
 11.3.4 CUSTOMER BEHAVIOR 71
 11.3.5 FRAUD DETECTION 71
 11.3.6 INVENTORY OPTIMIZATION 71
 11.3.7 MERCHANDISING AND PLANNING 71
 11.4 TELECOMMUNICATIONS AND IT 72
 11.4.1 CYBERSECURITY INTELLIGENCE 72
 11.4.2 NETWORK MONITORING 72
 11.4.3 TERRITORY MANAGEMENT 73
 11.5 ENERGY AND UTILITIES 73
 11.5.1 ASSET AND WORKFORCE MANAGEMENT 73
 11.5.2 GRID MANAGEMENT OPTIMIZATION 74
 11.6 HEALTHCARE AND LIFE SCIENCES 74
 11.6.1 FACILITIES MANAGEMENT 74
 11.6.2 GOVERNANCE, RISK, AND COMPLIANCE 75
 11.7 TRAVEL AND HOSPITALITY 75
 11.7.1 ANALYZING MARKET CONDITIONS 75
 11.7.2 ANALYSIS OF CUSTOMER LOYALTY 76
 11.8 TRANSPORTATION AND LOGISTICS 76
 11.8.1 ROUTE TRACKING AND MONITORING 76
 11.8.2 FIELD ASSET MONITORING AND ALERTING 77
  
 11.9 MEDIA AND ENTERTAINMENT 77
 11.9.1 AUDIENCE ANALYSIS 77
 11.9.2 CUSTOMER ENGAGEMENT 77
 11.10 MANUFACTURING 78
 11.10.1 SUPPLY CHAIN OPTIMIZATION AND PROCUREMENT 78
 11.10.2 DEMAND PLANNING 78
 11.11 GOVERNMENT AND DEFENSE 79
 11.11.1 INTELLIGENCE AND SURVEILLANCE 79
 11.11.2 INTRUSION DETECTION AND PREVENTION 79
 11.11.3 EMERGENCY RESPONSE SYSTEM 80
 11.12 REAL ESTATE 80
 11.12.1 SITE SELECTION AND PLANNING 80
 11.12.2 BUILDING MANAGEMENT 80
 11.13 OTHERS 81
 12 GEOGRAPHIC ANALYSIS 82
 12.1 INTRODUCTION 83
 12.2 NORTH AMERICA 85
 12.3 EUROPE 88
 12.4 ASIA-PACIFIC 90
 12.5 LATIN AMERICA 93
 12.6 MIDDLE EAST AND AFRICA 95
 13 COMPETITIVE LANDSCAPE 98
 13.1 OVERVIEW 98
 13.2 COMPETITIVE SITUATION AND TRENDS 99
 13.2.1 NEW PRODUCT LAUNCHES 100
 13.2.2 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 101
 13.2.3 MERGERS AND ACQUISITIONS 101
 13.2.4 VC FUNDING 102
 14 COMPANY PROFILES 103
 (Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
 14.1 INTRODUCTION 103
 14.2 SAS INSTITUTE 104
 14.3 TIBCO SOFTWARE 107
 14.4 ESRI (ENVIRONMENTAL SYSTEMS RESEARCH INSTITUTE) 109
 14.5 ORACLE CORPORATION 111
 14.6 PITNEY BOWES 114
 14.7 MICROSOFT CORPORATION 117
 14.8 IBM CORPORATION 119
 14.9 GALIGEO 121
 14.10 CISCO SYSTEMS 122
 14.11 SAP SE 124
 *Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
 15 KEY INNOVATORS 126
 15.1 EUCLID ANALYTICS 126
 15.1.1 PLACED 126
 15.1.2 PLACE IQ 127
 15.1.3 ALTERYX 127
 15.1.4 SPACECURVE 128
 16 APPENDIX 129
 16.1 INSIGHTS OF INDUSTRY EXPERTS 129
 16.1.1 DISCUSSION GUIDE 130
 16.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 134
 16.3 AVAILABLE CUSTOMIZATION 134
 16.3.1 PRODUCT ANALYSIS 134
 16.3.2 GEOGRAPHIC ANALYSIS 134
 16.3.3 COMPANY INFORMATION 134
 16.4 RELATED REPORTS 135


List Of Tables

TABLE 1 LOCATION ANALYTICS MARKET SIZE AND GROWTH,
 2013–2020 (USD MILLION, Y-O-Y %) 27
 TABLE 2 DRIVERS: IMPACT ANALYSIS 37
 TABLE 3 RESTRAINTS: IMPACT ANALYSIS 38
 TABLE 4 OPPORTUNITIES: IMPACT ANALYSIS 38
 TABLE 5 CHALLENGES: IMPACT ANALYSIS 39
 TABLE 6 LOCATION ANALYTICS MARKET SIZE, BY TYPE OF LOCATION,
 2013–2020 (USD MILLION) 47
 TABLE 7 INDOOR LOCATION: LOCATION ANALYTICS MARKET SIZE, BY VERTICAL,
 2013–2020 (USD MILLION) 48
 TABLE 8 OUTDOOR LOCATION: LOCATION ANALYTICS MARKET SIZE, BY VERTICAL,
 2013–2020 (USD MILLION) 49
 TABLE 9 LOCATION ANALYTICS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 51
 TABLE 10 LOCATION ANALYTICS MARKET SIZE, BY TOOLS, 2013–2020 (USD MILLION) 52
 TABLE 11 GEOCODING AND REVERSE GEOCODING: LOCATION ANALYTICS MARKET SIZE,
 BY REGION, 2013–2020 (USD MILLION) 53
 TABLE 12 DATA INTEGRATION AND ETL: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 54
 TABLE 13 REPORTING AND VISUALIZATION: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 54
 TABLE 14 THEMATIC MAPPING AND SPATIAL ANALYSIS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 55
 TABLE 15 OTHERS: LOCATION ANALYTICS MARKET SIZE, BY REGION,
 2013–2020 (USD MILLION) 55
 TABLE 16 LOCATION ANALYTICS MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 56
 TABLE 17 CONSULTING SERVICES: LOCATION ANALYTICS MARKET SIZE, BY REGION,
 2013–2020 (USD MILLION) 57
 TABLE 18 SYSTEM INTEGRATION SERVICES: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 58
 TABLE 19 SUPPORT AND MAINTENANCE SERVICES: LOCATION ANALYTICS MARKET SIZE,
 BY REGION, 2013–2020 (USD MILLION) 58
 TABLE 20 LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
 2013–2020 (USD MILLION) 60
 TABLE 21 ON-PREMISES DEPLOYMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 61
 TABLE 22 ON-DEMAND DEPLOYMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 61
 TABLE 23 LOCATION ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
 2013–2020 (USD MILLION) 63
 TABLE 24 SMALL AND MEDIUM BUSINESSES: LOCATION ANALYTICS MARKET SIZE,
 BY REGION, 2013–2020 (USD MILLION) 64
 TABLE 25 LARGE ENTERPRISES: LOCATION ANALYTICS MARKET SIZE, BY REGION,
 2013–2020 (USD MILLION) 65
 TABLE 26 LOCATION ANALYTICS MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION) 67
 TABLE 27 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 69
 TABLE 28 RETAIL AND CONSUMER GOODS: LOCATION ANALYTICS MARKET SIZE,
 BY REGION, 2013–2020 (USD MILLION) 70
 TABLE 29 TELECOMMUNICATIONS AND IT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 72
 TABLE 30 ENERGY AND UTILITIES: LOCATION ANALYTICS MARKET SIZE, BY REGION,
 2013–2020 (USD MILLION) 73
 TABLE 31 HEALTHCARE AND LIFE SCIENCES: LOCATION ANALYTICS MARKET SIZE,
 BY REGION, 2013–2020 (USD MILLION) 74
 TABLE 32 TRAVEL AND HOSPITALITY: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 75
 TABLE 33 TRANSPORTATION AND LOGISTICS: LOCATION ANALYTICS MARKET SIZE,
 BY REGION, 2013–2020 (USD MILLION) 76
 TABLE 34 MEDIA AND ENTERTAINMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 77
 TABLE 35 MANUFACTURING: LOCATION ANALYTICS MARKET SIZE, BY REGION,
 2013–2020 (USD MILLION) 78
 TABLE 36 GOVERNMENT AND DEFENSE: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 79
 TABLE 37 REAL ESTATE: LOCATION ANALYTICS MARKET SIZE, BY REGION,
 2013–2020 (USD MILLION) 80
 TABLE 38 OTHERS: LOCATION ANALYTICS MARKET SIZE, BY REGION,
 2013–2020 (USD MILLION) 81
 TABLE 39 LOCATION ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 84
 TABLE 40 NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY TYPE,
 2013–2020 (USD MILLION) 87
 TABLE 41 NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY TOOL,
 2013–2020 (USD MILLION) 87
 TABLE 42 NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY SERVICE,
 2013–2020 (USD MILLION) 87
 TABLE 43 NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013–2020 (USD MILLION) 88
 TABLE 44 NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013–2020 (USD MILLION) 88
 TABLE 45 EUROPE: LOCATION ANALYTICS MARKET SIZE, BY TYPE,
 2013–2020 (USD MILLION) 89
 TABLE 46 EUROPE: LOCATION ANALYTICS MARKET SIZE, BY TOOL,
 2013–2020 (USD MILLION) 89
 TABLE 47 EUROPE: LOCATION ANALYTICS MARKET SIZE, BY SERVICE,
 2013–2020 (USD MILLION) 89
 TABLE 48 EUROPE: LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
 2013–2020 (USD MILLION) 90
 TABLE 49 EUROPE: LOCATION ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
 2013–2020 (USD MILLION) 90
 TABLE 50 ASIA-PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY TYPE,
 2013–2020 (USD MILLION) 92
 TABLE 51 ASIA-PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY TOOL,
 2013–2020 (USD MILLION) 92
 TABLE 52 ASIA-PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY SERVICE,
 2013–2020 (USD MILLION) 92
 TABLE 53 ASIA-PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013–2020 (USD MILLION) 93
 TABLE 54 ASIA-PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
 2013–2020 (USD MILLION) 93
 TABLE 55 LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY TYPE,
 2013–2020 (USD MILLION) 93
 TABLE 56 LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY TOOL,
 2013–2020 (USD MILLION) 94
 TABLE 57 LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY SERVICE,
 2013–2020 (USD MILLION) 94
 TABLE 58 LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013–2020 (USD MILLION) 95
 TABLE 59 LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013–2020 (USD MILLION) 95
 TABLE 60 MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY TYPE,
 2013–2020 (USD MILLION) 95
 TABLE 61 MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY TOOL,
 2013–2020 (USD MILLION) 96
 TABLE 62 MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 96
 TABLE 63 MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013–2020 (USD MILLION) 97
 TABLE 64 MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013–2020 (USD MILLION) 97
 TABLE 65 NEW PRODUCT LAUNCHES, 2012–2015 100
 TABLE 66 PARTNERSHIPS AND COLLABORATIONS, 2012–2015 101
 TABLE 67 MERGERS AND ACQUISITIONS, 2012–2015 101
 TABLE 68 VC FUNDING, 2012–2015 102


List Of Figures

FIGURE 1 RESEARCH DESIGN 18
 FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
 FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23
 FIGURE 4 DATA TRIANGULATION 24
 FIGURE 5 LOCATION ANALYTICS MARKET IS POISED TO WITNESS GROWTH IN THE GLOBAL MARKET DURING THE FORECAST PERIOD 27
 FIGURE 6 LOCATION ANALYTICS MARKET SNAPSHOT ON THE BASIS OF SOLUTIONS,
 2015 VS. 2020 27
 FIGURE 7 LOCATION ANALYTICS MARKET SNAPSHOT ON THE BASIS OF SERVICES
 2015–2020 28
 FIGURE 8 LUCRATIVE GROWTHPROSPECTS IN THE LOCATION ANALYTICS MARKET 29
 FIGURE 9 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE OF THE LOCATION ANALYTICS MARKET IN THE YEAR 2015 30
 FIGURE 10 GEOCODING & REVERSE GEOCODING AND RETAIL & CONSUMER GOODS VERTICAL ARE EXPECTED TO HAVE THE LARGEST MARKET SHARE IN THE YEAR 2015 31
 FIGURE 11 ASIA-PACIFIC TO ENTER THE EXPONENTIAL GROWTH PHASE DURING THE FORECAST PERIOD 32
 FIGURE 12 EVOLUTION OF LOCATION ANALYTICS 34
 FIGURE 13 LOCATION ANALYTICS: MARKET DYNAMICS 35
 FIGURE 14 LOCATION ANALYTICS MARKET: VALUE CHAIN ANALYSIS 41
 FIGURE 15 LOCATION ANALYTICS MARKET: ECOSYSTEM 42
 FIGURE 16 LOCATION ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS 42
 FIGURE 17 STRATEGIC BENCHMARKING: PARTNERSHIPS AND COLLABORATION WAS THE MOST POPULAR STRATEGY IN LOCATION ANALYTICS MARKET 45
 FIGURE 18 OUTDOOR LOCATION HAS THE HIGHEST MARKET SIZE AND THE TREND IS EXPECTED TO CONTINUE 47
 FIGURE 19 GEOCODING AND REVERSE GEOCODING IN TOOLS HAS THE HIGHEST MARKET SIZE AND THE TREND IS EXPECTED TO CONTINUE 51
 FIGURE 20 GEOCODING AND REVERSE GEOCODING HAS THE HIGHEST MARKET SIZE 52
 FIGURE 21 SYSTEM INTEGRATION SERVICE HAS THE HIGHEST MARKET SIZE AND THE TREND IS EXPECTED TO CONTINUE 56
 FIGURE 22 ON-PREMISE HAS THE HIGHEST MARKET SIZE BUT ON-DEMAND WILL HAVE THE HIGHEST GROWTH DURING THE FORECAST PERIOD 60
 FIGURE 23 LARGE ENTERPRISES SEGMENT IS EXPECTED TO EXHIBIT THE HIGHEST COMPOUND ANNUAL GROWTH RATE DURING THE FORECAST PERIOD 63
 FIGURE 24 RETAIL AND CONSUMER GOODS VERTICAL WOULD HAVE THE HIGHEST MARKET SHARE IN 2015 68
 FIGURE 25 GEOGRAPHIC SNAPSHOT (2015): RAPID GROWTH MARKETS ARE EMERGING AS NEW SPOTS 83
 FIGURE 26 NORTH AMERICA IS EXPECTED TO HAVE A MAJOR SHARE OF THE LOCATION ANALYTICS MARKET DURING THE FORECAST PERIOD 84
 FIGURE 27 NORTH AMERICA: MARKET SNAPSHOT 86
 FIGURE 28 ASIA-PACIFIC MARKET SNAPSHOT: TECHNOLOGICAL INITIATIVE IS EXPECTED TO FUEL THE NEED FOR LOCATION ANALYTICS IN THE REGION 91
 FIGURE 29 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AND ENHANCEMENTS AS THE KEY GROWTH STRATEGY OVER THE LAST 2012-2015 98
 FIGURE 30 AREA CHART SHOWING HISTORICAL CAGR OF TOP 5 PLAYERS 99
 FIGURE 31 MARKET EVALUATION FRAMEWORK 99
 FIGURE 32 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH AND PRODUCT ENHANCEMENT WAS THE KEY STRATEGY IN LOCATION ANALYTICS MARKET 100
 FIGURE 33 REGIONAL REVENUE MIX OF THE TOP 3 MARKET PLAYERS 103
 FIGURE 34 COMPANY SNAPSHOT: SAS INSTITUTE 104
 FIGURE 35 SAS INSTITUTE: SWOT ANALYSIS 106
 FIGURE 36 TIBCO SOFTWARE: SWOT ANALYSIS 108
 FIGURE 37 ESRI: SWOT ANALYSIS 110
 FIGURE 38 COMPANY SNAPSHOT: ORACLE CORPORATION 111
 FIGURE 39 COMPANY SWOT ANALYSIS: ORACLE CORPORATION 112
 FIGURE 40 COMPANY SNAPSHOT: PITNEY BOWES 114
 FIGURE 41 COMPANY SWOT ANALYSIS: PITNEY BOWES 116
 FIGURE 42 COMPANY SNAPSHOT: MICROSOFT CORPORATION 117
 FIGURE 43 COMPANY SNAPSHOT: IBM CORPORATION 119
 FIGURE 44 COMPANY SNAPSHOT: CISCO SYSTEMS 122
 FIGURE 45 COMPANY SNAPSHOT: SAP SE 124


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Reports Details

Published Date : Aug 2015
No. of Pages :137
Country :Global
Category :Telecommunications
Publisher :MarketsandMarkets
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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