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Market Research Reports and Industry Reports

Africa Mobile Money Market by Transaction mode (NFC/Smart Cards, Direct Mobile Billing, Mobile Web/WAP Payments, SMS, STK/USSD, and others), by Nature of Payment, by Location, by Type of Purchase, and by Country - Forecast to 2020

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Mobile money service facilitates users to perform secured mobile payments and transfers over their mobile phones. Moreover, this service helps users to send and receive remittances, pay bills, make airtime transfers, receive and send money to near and remote locations, and enable movie or travel ticket purchases, among various others. Further, the simplicity, flexibility, convenience, and security provided by the mobile money services and mobile wallets over the traditional money payment and transfer techniques are encouraging the users to consider mobile money services. Thus, these benefits of mobile money services have comprehensively enhanced the perspectives of the users with regards to mobile money transactions and payments.

Increased penetration of mobile devices, rise in interoperability, and creation of new revenue stream for the stakeholders are some of the key factors driving the adoption of mobile money services in Africa. On the other hand, security concerns and insufficient knowledge about mobile money services are the restraining factors hindering the growth of the Africa mobile money market. Considering this, the report further helps to identify the latest patterns and trends intensifying the progression in the mobile money market across African countries.

The mobile money service is fast gaining momentum in the African market. This has in turn benefited the stakeholders, which include Mobile Network Operators (MNOs) and financial institutes such as banks, payment platform providers, and payment agents to leverage and expand their provisions in this market. Considering this, the mobile money services has also been chiefly accountable for increasing the average revenues for these stakeholders in the mobile money ecosystem.

Kenya, Uganda, and Tanzania have the highest adoption and usage market of mobile money. Mozambique, Malawi, and Madagascar are gradually considering these mobile money services and in turn offer a lot of opportunities for the vendors in the Africa mobile money market.

The report will help the market leaders/new entrants in the Africa mobile money market in the following ways:

1. This report segments the market of Africa mobile money into transaction modes and types of purchases covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across location types and nature of payments in all the major countries.
2. This report will help African mobile money service providers better understand the competitors and gain more insights to better position one’s business. There is a separate section on competitive landscape, including mergers and acquisitions and venture capital funding. Besides this, there are company profiles of the eleven major players in this market. In this section, market internals are provided that can help place one’s company ahead of the competitors.
3. The report helps the suppliers understand the pulse of the market. It provides information on key market drivers, restraints, and opportunities.

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.2 SECONDARY DATA 20
2.2.1 KEY DATA FROM SECONDARY SOURCES 20
2.3 PRIMARY DATA 20
2.3.1 KEY INDUSTRY INSIGHTS 22
2.4 MARKET SIZE ESTIMATION 22
2.4.1 BOTTOM-UP APPROACH 23
2.4.2 TOP-DOWN APPROACH 23
2.5 MARKET BREAKDOWN AND DATA TRIANGULATION 25
2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS 26
2.6.1 ASSUMPTIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN AFRICA MOBILE MONEY MARKET 30
4.2 AFRICA MOBILE MONEY MARKET: TRANSACTION MODES 31
4.3 AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2015 32
4.4 AFRICA MOBILE MONEY MARKET (2020) 33
4.5 PRODUCT GROWTH MATRIX, 2015 34
5 MARKET OVERVIEW 35
5.1 INTRODUCTION 36
5.2 EVOLUTION 36
5.3 MARKET SEGMENTATION 37
5.3.1 AFRICA MOBILE MONEY MARKET, BY TRANSACTION MODE 37
5.3.2 AFRICA MOBILE MONEY MARKET, BY NATURE OF PAYMENT 38
5.3.3 AFRICA MOBILE MONEY MARKET, BY LOCATION 38
5.3.4 AFRICA MOBILE MONEY MARKET, BY TYPE OF PURCHASE 38
5.3.5 AFRICA MOBILE MONEY MARKET, BY COUNTRY 39
5.4 MARKET DYNAMICS 40
5.4.1 DRIVERS 41
5.4.1.1 Increase in mobile penetration 41
5.4.1.2 Creation of new revenue stream for the stakeholders 41
5.4.1.3 Rise in interoperability 41
5.4.2 RESTRAINTS 42
5.4.2.1 Security concerns 42
5.4.3 OPPORTUNITIES 43
5.4.3.1 Demand for mobile money services across businesses 43
5.4.3.2 Enhanced flexibility provisions among the mobile money services 43
5.4.4 CHALLENGES 44
5.4.4.1 Tough regulations and policies present across countries 44
5.4.4.2 Insufficient knowledge about mobile money services 44
6 INDUSTRY TRENDS 45
6.1 INTRODUCTION 45
6.2 VALUE CHAIN ANALYSIS FUNCTIONAL APPLICATION OF MOBILE MONEY 45
6.3 STRATEGIC BENCHMARKING 47
6.4 PORTER’S FIVE FORCES ANALYSIS 48
6.4.1 THREAT FROM NEW ENTRANTS 48
6.4.2 THREAT FROM SUBSTITUTES 49
6.4.3 BARGAINING POWER OF SUPPLIERS 49
6.4.4 BARGAINING POWER OF BUYERS 49
6.4.5 INTENSITY OF COMPETITIVE RIVALRY 50
6.5 MOBILE MONEY TECHNOLOGIES AND REGULATORY TRENDS 50
6.5.1 TECHNOLOGIES AND PLATFORMS 50
6.5.1.1 Radio frequency identification 50
6.5.1.2 Near field communication 51
6.5.1.3 Digital and mobile wallets 51
6.5.1.4 Mobile web/WAP payments 51
6.5.1.5 SMS/PRSMS 51
6.5.1.6 Unstructured supplementary services data 52
6.5.1.7 SIM tool kit/J2ME/BREW 52
6.5.2 CURRENT REGULATIONS AND STRATEGIC INITIATIVES 52
6.5.2.1 Anti-Money Laundering/Combating Financing of Terrorism 52
6.5.2.2 Payment Service Directive 53
6.5.2.3 Single Euro Payments Area 53
6.5.2.4 GSM Association 53
6.5.2.5 Consultative Group to Assist the Poor 53
6.5.2.6 Know Your Customer 53
6.5.2.7 Credit Card Accountability Responsibility and Disclosure Act 54
6.6 MOBILE MONEY SERVICE PROVIDER BUSINESS MODELS 54
6.6.1 OPERATOR-CENTRIC MODEL 54
6.6.2 BANK-CENTRIC MODEL 54
6.6.3 COLLABORATION MODEL 55
7 AFRICA MOBILE MONEY MARKET ANALYSIS, BY SEGMENT 56
7.1 INTRODUCTION 57
7.2 AFRICA MOBILE MONEY MARKET ANALYSIS, BY TRANSACTION MODE 57
7.2.1 INTRODUCTION 57
7.2.2 NFC/SMART CARDS 58
7.2.3 DIRECT MOBILE BILLING 59
7.2.4 MOBILE WEB/WAP PAYMENTS 60
7.2.5 SHORT MESSAGE SERVICE (SMS) 61
7.2.6 STK/USSD 62
7.2.7 OTHERS 63
7.3 AFRICA MOBILE MONEY MARKET ANALYSIS, BY NATURE OF PAYMENT 64
7.3.1 INTRODUCTION 64
7.3.2 PERSON-TO-PERSON 66
7.3.3 PERSON-TO-BUSINESS 67
7.3.4 BUSINESS-TO-PERSON 68
7.3.5 BUSINESS-TO-BUSINESS 69
7.4 MOBILE MONEY MARKET ANALYSIS, BY LOCATION 70
7.4.1 INTRODUCTION 70
7.4.2 REMOTE PAYMENTS 71
7.4.3 PROXIMITY PAYMENTS 72
7.5 AFRICA MOBILE MONEY MARKET ANALYSIS, BY TYPE OF PURCHASE 73
7.5.1 INTRODUCTION 73
7.5.2 AIRTIME TRANSFER AND TOP-UPS 74
7.5.3 MONEY TRANSFERS AND PAYMENTS 75
7.5.4 MERCHANDISE AND COUPONS 76
7.5.5 TRAVEL AND TICKETING 77
7.5.6 DIGITAL PRODUCTS 78
8 GEOGRAPHIC ANALYSIS 80
8.1 INTRODUCTION 81
8.2 SOUTH AFRICA 83
8.3 KENYA 85
8.4 ZAMBIA 88
8.5 ZIMBABWE 90
8.6 TANZANIA 92
8.7 UGANDA 94
8.8 ANGOLA 96
8.9 MADAGASCAR 98
8.10 NAMIBIA 100
8.11 DEMOCRATIC REPUBLIC OF THE CONGO (DRC) 102
8.12 MAURITIUS 104
8.13 MALAWI 106
8.14 MOZAMBIQUE 108
8.15 OTHERS 111
9 COMPETITIVE LANDSCAPE 114
9.1 OVERVIEW 114
9.2 COMPETITIVE SITUATION & TRENDS 115
9.2.1 AGREEMENTS, PARTNERSHIPS, & JOINT VENTURES 117
9.2.2 NEW PRODUCT LAUNCHES 119
9.2.3 MERGERS & ACQUISITIONS 120
10 COMPANY PROFILES 121
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
10.1 AIRTEL 121
10.2 ORANGE S.A. 124
10.3 MOBILE TELEPHONE NETWORKS (MTN) 127
10.4 VODACOM 130
10.5 SAFARICOM LIMITED 133
10.6 ECONET WIRELESS 136
10.7 TIGO (MILLICOM) 138
10.8 ZANTEL 140
10.9 MCEL - MOZAMBIQUE MOBILE 141
10.10 UNITEL 142
10.11 MOVITEL 143
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
11 APPENDIX 144
11.1 DISCUSSION GUIDE 144
11.2 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 150
11.3 AVAILABLE CUSTOMIZATIONS 151
11.4 RELATED REPORTS 152


List Of Tables

TABLE 1 AFRICA MOBILE MONEY MARKET: ASSUMPTIONS 26
TABLE 2 AFRICA MOBILE MONEY MARKET SIZE AND GROWTH RATE,
2015–2020 ($MILLION, Y-O-Y %) 28
TABLE 3 DRIVERS: IMPACT ANALYSIS 42
TABLE 4 RESTRAINTS: IMPACT ANALYSIS 43
TABLE 5 OPPORTUNITIES: IMPACT ANALYSIS 43
TABLE 6 CHALLENGES: IMPACT ANALYSIS 44
TABLE 7 AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE,
2013–2020 ($MILLION) 58
TABLE 8 NFC/SMART CARDS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 59
TABLE 9 DIRECT MOBILE BILLING: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 60
TABLE 10 MOBILE WEB/WAP PAYMENTS: AFRICA MOBILE MONEY MARKET SIZE,
BY COUNTRY, 2013 – 2020 ($MILLION) 61
TABLE 11 SMS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 62
TABLE 12 STK/USSD: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 63
TABLE 13 OTHERS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 64
TABLE 14 AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT,
2013–2020 ($MILLION) 65
TABLE 15 PERSON-TO-PERSON: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 66
TABLE 16 PERSON-TO-BUSINESS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 67
TABLE 17 BUSINESS-TO-PERSON: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013–-2020 ($MILLION) 68
TABLE 18 BUSINESS-TO-BUSINESS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 69
TABLE 19 AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION, 2013–2020 ($MILLION) 70
TABLE 20 REMOTE PAYMENTS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 71
TABLE 21 PROXIMITY PAYMENTS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 72
TABLE 22 AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE,
2013–2020 ($MILLION) 73
TABLE 23 AIRTIME TRANSFER AND TOP-UPS: AFRICA MOBILE MONEY MARKET SIZE,
BY COUNTRY, 2013–2020 ($MILLION) 75
TABLE 24 MONEY TRANSFERS AND PAYMENTS: AFRICA MOBILE MONEY MARKET SIZE,
BY COUNTRY, 2013–2020 ($MILLION) 76
TABLE 25 MERCHANDISE AND COUPONS: AFRICA MOBILE MONEY MARKET SIZE,
BY COUNTRY, 2013–2020 ($MILLION) 77
TABLE 26 TRAVEL AND TICKETING: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 78
TABLE 27 DIGITAL PRODUCTS: AFRICA MOBILE MONEY MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 79
TABLE 28 AFRICA MOBILE MONEY, BY COUNTRY, 2013–2020 ($MILLION) 82
TABLE 29 SOUTH AFRICA: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2013–2020 ($MILLION) 83
TABLE 30 SOUTH AFRICA: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013–2020 ($MILLION) 84
TABLE 31 SOUTH AFRICA: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION,
2013–2020 ($MILLION) 84
TABLE 32 SOUTH AFRICA: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2013–2020 ($MILLION) 85
TABLE 33 KENYA: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE,
2013–2020 ($MILLION) 86
TABLE 34 KENYA: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT,
2013–2020 ($MILLION) 86
TABLE 35 KENYA: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION,
2013–2020 ($MILLION) 87
TABLE 36 KENYA: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE,
2013–2020 ($MILLION) 87
TABLE 37 ZAMBIA: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE,
2013 – 2020 ($MILLION) 88
TABLE 38 ZAMBIA: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT,
2013–2020 ($MILLION) 89
TABLE 39 ZAMBIA: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION,
2013–2020 ($MILLION) 89
TABLE 40 ZAMBIA: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE,
2013–2020 ($MILLION) 90
TABLE 41 ZIMBABWE: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2013–-2020 ($MILLION) 90
TABLE 42 ZIMBABWE: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013–2020 ($MILLION) 91
TABLE 43 ZIMBABWE: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION,
2013–2020 ($MILLION) 91
TABLE 44 ZIMBABWE: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE,
2013–2020 ($MILLION) 92
TABLE 45 TANZANIA: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE,
2013–2020 ($MILLION) 93
TABLE 46 TANZANIA: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013–2020 ($MILLION) 93
TABLE 47 TANZANIA: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION,
2013–2020 ($MILLION) 94
TABLE 48 TANZANIA: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE,
2013–2020 ($MILLION) 94
TABLE 49 UGANDA: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE,
2013–2020 ($MILLION) 95
TABLE 50 UGANDA: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT,
2013–2020 ($MILLION) 95
TABLE 51 UGANDA: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION,
2013–2020 ($MILLION) 96
TABLE 52 UGANDA: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE,
2013–2020 ($MILLION) 96
TABLE 53 ANGOLA: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE,
2013–2020 ($MILLION) 97
TABLE 54 ANGOLA: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT,
2013–2020 ($MILLION) 97
TABLE 55 ANGOLA: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION,
2013–2020 ($MILLION) 98
TABLE 56 ANGOLA: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE,
2013–2020 ($MILLION) 98
TABLE 57 MADAGASCAR: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2013–2020 ($MILLION) 99
TABLE 58 MADAGASCAR: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013–2020 ($MILLION) 99
TABLE 59 MADAGASCAR: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION,
2013–2020 ($MILLION) 100
TABLE 60 MADAGASCAR: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2013–2020 ($MILLION) 100
TABLE 61 NAMIBIA: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE,
2013–2020 ($MILLION) 101
TABLE 62 NAMIBIA: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT,
2013–2020 ($MILLION) 101
TABLE 63 NAMIBIA: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION,
2013–2020 ($MILLION) 102
TABLE 64 NAMIBIA: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE,
2013–2020 ($MILLION) 102
TABLE 65 DRC: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE,
2013–2020 ($MILLION) 103
TABLE 66 DRC: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT,
2013–2020 ($MILLION) 103
TABLE 67 DRC: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION,
2013–2020 ($MILLION) 104
TABLE 68 DRC: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE,
2013–2020 ($MILLION) 104
TABLE 69 MAURITIUS: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2013–2020 ($MILLION) 105
TABLE 70 MAURITIUS: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013–2020 ($MILLION) 105
TABLE 71 MAURITIUS: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION,
2013–2020 ($MILLION) 106
TABLE 72 MAURITIUS: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE,
2013–2020 ($MILLION) 106
TABLE 73 MALAWI: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE,
2013–2020 ($MILLION) 107
TABLE 74 MALAWI: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT,
2013–2020 ($MILLION) 107
TABLE 75 MALAWI: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION,
2013–2020 ($MILLION) 108
TABLE 76 MALAWI: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE,
2013–2020 ($MILLION) 108
TABLE 77 MOZAMBIQUE: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE 2013–2020 ($MILLION) 110
TABLE 78 MOZAMBIQUE: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2013–2020 ($MILLION) 110
TABLE 79 MOZAMBIQUE: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION,
2013–2020 ($MILLION) 111
TABLE 80 MOZAMBIQUE: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2013 – 2020 ($MILLION) 111
TABLE 81 OTHERS: AFRICA MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE,
2013–2020 ($MILLION) 112
TABLE 82 OTHERS: AFRICA MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT,
2013–2020 ($MILLION) 112
TABLE 83 OTHERS: AFRICA MOBILE MONEY MARKET SIZE, BY LOCATION,
2013 – 2020 ($MILLION) 113
TABLE 84 OTHERS: AFRICA MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE,
2013–2020 ($MILLION) 113
TABLE 85 AGREEMENTS, PARTNERSHIPS, & JOINT VENTURES, 2012-2015 117
TABLE 86 NEW PRODUCT LAUNCHES, 2012-2015 119
TABLE 87 MERGERS & ACQUISITIONS, 2012-2015 120


List Of Figures

FIGURE 1 AFRICA MOBILE MONEY MARKET SEGMENTATION 16
FIGURE 2 AFRICA MOBILE MONEY MARKET STAKEHOLDERS 18
FIGURE 3 AFRICA MOBILE MONEY MARKET: RESEARCH DESIGN 19
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 23
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 24
FIGURE 6 MARKET BREAKDOWN DATA TRIANGULATION APPROACH 25
FIGURE 7 STK/USSD TO LEAD THE AFRICA MOBILE MONEY MARKET IN THE TRANSACTION MODE SEGMENT 28
FIGURE 8 PERSON-TO-PERSON TRANSACTION TO LEAD THE AFRICA MOBILE MONEY MARKET IN THE NATURE OF PAYMENTS SEGMENT DURING THE FORECAST PERIOD 29
FIGURE 9 MONEY TRANSFERS AND PAYMENTS WILL LEAD THE AFRICA MOBILE MONEY MARKET IN THE TYPE OF PURCHASE SEGMENT BY 2020 29
FIGURE 10 EMERGING ECONOMIES OFFER ATTRACTIVE MARKET OPPORTUNITIES IN THE AFRICA MOBILE MONEY MARKET 30
FIGURE 11 STK/USSD IS EXPECTED TO HOLD THE HIGHEST MARKET SHARE AMONG ALL THE TRANSACTION MODES (2015) 31
FIGURE 12 BUSINESS TO BUSINESS AND BUSINESS TO PERSON TO GROW WITH HIGH RATES AMONG THE NATURE OF PAYMENTS SEGMENTS IN THE AFRICA MOBILE MONEY MARKET 32
FIGURE 13 MOZAMBIQUE MOBILE MONEY MARKET TO GROW WITH THE HIGHEST CAGR DURING THE FORECAST PERIOD 33
FIGURE 14 AFRICA MOBILE MONEY MARKET, GROWTH MATRIX 34
FIGURE 15 MOBILE WALLETS TO PLAY A KEY ROLE IN THE MOBILE MONEY MARKET 37
FIGURE 16 INCREASE IN MOBILE PENETRATION IS ONE OF THE FACTORS DRIVING THIS MARKET 40
FIGURE 17 AFRICA MOBILE MONEY MARKET, VALUE CHAIN ANALYSIS: MAJOR ROLE PLAYED BY PAYMENT PLATFORM PROVIDERS 46
FIGURE 18 PORTER’S FIVE FORCES ANALYSIS (2015): EXPANSIVE SET OF PLAYERS IS INCREASING THE COMPETITION IN THE INDUSTRY 48
FIGURE 19 MOBILE WEB/WAP PAYMENTS ARE EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 57
FIGURE 20 BUSINESS-TO-PERSON IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 65
FIGURE 21 EMERGING TRANSACTION MODES SUCH AS NFC AND SMART CARDS ARE PROPELLING THE GROWTH OF PROXIMITY PAYMENTS IN THE AFRICA MOBILE MONEY MARKET 70
FIGURE 22 AIRTIME TRANSFER AND TOP-UPS ARE EXPECTED TO HAVE THE LARGEST MARKET SIZE AMONG ALL PURCHASE TYPES 73
FIGURE 23 KENYA IS EXPECTED TO HAVE THE LARGEST MARKET SIZE IN THE AFRICA MOBILE MONEY MARKET DURING THE FORECAST PERIOD 81
FIGURE 24 GEOGRAPHIC SNAPSHOT – MOZAMBIQUE IS EMERGING AS A NEW HOT SPOT 82
FIGURE 25 MOZAMBIQUE MARKET SNAPSHOT 109
FIGURE 26 COMPANIES ADOPTED PARTNERSHIPS, AGREEMENTS, AND JOINT VENTURES AS THE KEY GROWTH STRATEGY OVER THE LAST FOUR YEARS 114
FIGURE 27 MARKET EVALUATION FRAMEWORK, 2013-2015 115
FIGURE 1 BATTLE FOR MARKET SHARE: PARTNERSHIPS, AGREEMENTS, AND JOINT VENTURES WAS THE KEY STRATEGY 116
FIGURE 2 BHARTI AIRTEL LIMITED: COMPANY SNAPSHOT 121
FIGURE 3 AIRTEL: SWOT ANALYSIS 123
FIGURE 4 ORANGE S.A.: COMPANY SNAPSHOT 124
FIGURE 5 ORANGE S.A.: SWOT ANALYSIS 126
FIGURE 6 MTN: COMPANY SNAPSHOT 127
FIGURE 7 MTN: SWOT ANALYSIS 128
FIGURE 8 VODACOM GROUP: COMPANY SNAPSHOT 130
FIGURE 9 VODACOM: SWOT ANALYSIS 132
FIGURE 10 SAFARICOM: COMPANY SNAPSHOT 133
FIGURE 11 SAFARICOM: SWOT ANALYSIS 134
FIGURE 12 ECONET WIRELESS: COMPANY SNAPSHOT 136


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Reports Details

Published Date : Jul 2015
No. of Pages :155
Country :Global
Category :Telecommunications
Publisher :MarketsandMarkets
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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