Market Research Reports and Industry Reports

Mobile Value Added Services (MVAS) Market in India, By [VAS Types (Consumer, Enterprise, Network), Delivery Platforms (SMS, CRBT, IVR, WAP), Users (Students, Business) Regions, Verticals (mEntertainment, mCommerce, mBanking, mEducation, mHealth, mGovernance, mAgriculture) ] Trends & Forecast: 20152020

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Internet penetration in India has increased over the years and it has largely been possible due to enhanced quality services by telecom operators at competitive rates. Increasing quality of handsets at affordable rates, quality services by telecom providers, need of information, entertainment and M-commerce are driving the growth of mobile value added services. As the Indian consumers have upgraded themselves to smartphones, popular values added services (VAS) such as short service message, astrology updates, news alerts and weather updates have been replaced by applications which have sophisticated features to meet consumer demands. Mobile-Commerce, Mobile-Governance, Mobile-Health and Mobile-Education are the future of mobile value added services (M-VAS) market in India. Some of the major market players of mobile value added service market in India are Vodafone, Airtel, and BSNL. The report provides unique insights into and in-depth analysis of mobile value added services market in India, drivers and restraints as well as growth opportunities. It also contains analysis and forecasted revenues, competitive landscape, company profiles and industry trends.
 
 Companies Mentioned
 
 IMImobile Pvt.Ltd CanvasM Technologies Pvt Ltd OnMobile Global Ltd Comviva Technologies Limited Mobile2Win Pvt. Ltd Value First Digital Media Pvt. Ltd ACL Mobile Limited

 

1 Industry Overview
 1.1 Industry Trends
 1.2 Pest Analysis
 2 Report Outline
 2.1 Report Scope
 2.2 Report Summary
 2.3 Research Methodology
 2.4 Report Assumptions
 3 Market Snapshot
 3.1 Total Addressable Market (TAM)
 3.2 Segmented Addressable Market (SAM)
 4 Market Characteristics
 4.1 Evolution
 4.2 Value Chain
 4.3 Market Segmentation
 4.4 Market Dynamics
 4.4.1 Drivers
 4.4.1.1 Demand for smartphones and tablets with increasing wireless subscriber base
 4.4.1.2 Increasing internet subscriber base
 4.4.1.3 Growing entertainment services
 4.4.2 Restraints
 4.4.2.1 Lack of usages and promotions
 4.4.2.2 Low penetration in rural regions – Local language content
 4.4.3 Opportunities
 4.4.3.1 Demand for LTE/4G technology in data market
 4.4.3.2 Gear up– Low cost handset devices
 4.4.3.3 Increasing enterprise demand and consumer demand
 4.4.4 DRO – Impact Analysis
 4.5 Porter 5 Forces
 5 Trends & Impact
 5.1 Market Trends
 6 VAS Types: Market Size & Analysis
 6.1 Overview
 6.2 Consumer VAS
 6.2.1 Market Size & Analysis
 6.3 Enterprise VAS
 6.3.1 Market Size & Analysis
 6.4 Network VAS
 6.4.1 Market Size & Analysis
 6.5 Vendor Profiles
 6.5.1 IMImobile Pvt.Ltd
 6.5.1.1 Overview
 6.5.1.2 Financial Health
 6.5.1.3 Business Units
 6.5.1.3.1 Overall
 6.5.1.3.2 Market Specific
 6.5.1.4 SWOT Analysis
 6.5.1.5 Business Strategy & Views
 6.5.2 CanvasM Technologies Pvt Ltd
 6.5.2.1 Overview
 6.5.2.2 Financial Health
 6.5.2.3 Business Units
 6.5.2.3.1 Overall
 6.5.2.3.2 Market Specific
 6.5.2.4 SWOT Analysis
 6.5.2.5 Business Strategy & Views
 6.5.3 OnMobile Global Ltd
 6.5.3.1 Overview
 6.5.3.2 Financial Health
 6.5.3.3 Business Units
 6.5.3.3.1 Overall
 6.5.3.4 SWOT Analysis
 6.5.3.5 Business Strategy & Views
 6.5.4 Comviva Technologies Limited
 6.5.4.1 Overview
 6.5.4.2 Financial Health
 6.5.4.3 Business Units
 6.5.4.3.1 Overall
 6.5.4.3.2 Market Specific
 6.5.4.4 SWOT Analysis
 6.5.4.5 Business Strategy & Views
 7 Delivery Platforms: Market Size & Analysis
 7.1 Overview
 7.2 Short Message Service (SMS)
 7.3 Caller Ring Back Tone (CRBT)
 7.4 Interactive Voice Response (IVR)
 7.5 Wireless Application Protocol (WAP)
 7.6 Others
 8 Users: Market Size & Analysis
 8.1 Overview
 8.2 Students Community
 8.3 Business Community
 8.4 Others
 9 Regions: Market Size & Analysis
 9.1 Overview
 9.2 Urban
 9.3 Rural
 10 Verticals: Market Size & Analysis
 10.1 Overview
 10.2 mEntertainment
 10.3 mCommerce
 10.4 mBanking & Finance
 10.5 mEducation
 10.6 mHealth
 10.7 mGovernance
 10.8 mAgriculture
 10.9 Others
 11 Competitive Landscape
 11.1 Competitor Comparison Analysis
 11.1.1 Analysis by VAS Types
 11.1.2 Age of Services
 11.2 Infoholic Research’s–Neutrino Triangle
 11.3 Market Landscape
 11.3.1 Mergers & Acquisitions
 11.3.2 Joint Ventures & Collaborations
 12 Companies to Watch For
 12.1 Mobile2Win Pvt. Ltd
 12.1.1 Overview
 12.1.2 Key Offerings
 12.1.3 Objectives & Progress
 12.2 Value First Digital Media Pvt. Ltd
 12.2.1 Overview
 12.2.2 Key offerings
 12.2.3 Objectives & Progress
 12.3 ACL Mobile Limited
 12.3.1 Overview
 12.3.2 Key offerings
 12.3.3 Objectives & Progress
 13 End-User Views
 13.1 End-user
 13.2 End-user
 14 What our Peers are Estimating
 14.1 Publisher 1
 14.2 Publisher 2
 Annexure
 Acronyms

 


List Of Tables

TABLE 1 MVAS MARKET REVENUE BY TYPES, 2015–2020 ($BILLION)
 TABLE 2 MVAS MARKET REVENUE BY TYPES, 2015–2020 (Y-O-Y) %
 TABLE 3 CONSUMER VAS MARKET REVENUE BY USERS, 2015–2020 ($BILLION)
 TABLE 4 ENTERPRISE VAS MARKET REVENUE BY USERS, 2015–2020 ($BILLION)
 TABLE 5 NETWORK VAS MARKET REVENUE BY USERS, 2015–2020 ($BILLION)
 TABLE 6 IMIMOBILE: REVENUE, 2013-2014 ($BILLION)
 TABLE 7 ONMOBILE: MARKET REVENUE, 2013-2014 ($BILLION)
 TABLE 8 MVAS MARKET REVENUE BY DELIVERY PLATFORM, 2015–2020 ($BILLION)
 TABLE 9 MVAS MARKET REVENUE BY DELIVERY PLATFORM, 2015–2020 (Y-O-Y) %
 TABLE 10 MVAS MARKET REVENUE BY USERS, 2015–2020 ($BILLION)
 TABLE 11 MVAS MARKET REVENUE BY USERS, 2015–2020 (Y-0-Y) %
 TABLE 12 MVAS MARKET REVENUE BY REGIONS, 2015–2020 ($BILLION)
 TABLE 13 MVAS MARKET REVENUE BY VERTICALS, 2015–2020 ($BILLION)
 TABLE 14 MVAS MARKET REVENUE BY VERTICALS, 2015–2020 (Y-O-Y) %
 TABLE 15 MERGERS & ACQUISITIONS, 2013
 TABLE 16 JOINT VENTURES & COLLABORATIONS, 2011–2014
 

 


List Of Figures

 CHART 1 PEST ANALYSIS OF MOBILE VALUE ADDED SERVICES MARKET IN INDIA
 CHART 2 RESEARCH METHODOLOGY OF MOBILE VALUE ADDED SERVICES MARKET IN INDIA
 CHART 3 INDIAN MVAS MARKET REVENUE GROWTH, 2015–2020 ( $BILLION)
 CHART 4 EVOLUTION OF MOBILE VALUE ADDED SERVICES MARKET IN INDIA
 CHART 5 VALUE CHAIN OF MOBILE VALUE ADDED SERVICES MARKET IN INDIA
 CHART 6 INDIAN MVAS MARKET BY SEGMENT
 CHART 7 MARKET DYNAMICS – DRIVERS, RESTRAINTS & OPPORTUNITIES
 CHART 8 MOBILE VALUE ADDED SERVICES MARKET IN INDIA: DRO–IMPACT ANALYSIS
 CHART 9 MOBILE VALUE ADDED SERVICES MARKET IN INDIA: PORTERS 5 FORCES ANALYSIS
 CHART 10 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY TYPES
 CHART 11 MVAS MARKET REVENUE BY TYPES, 2015-2020 ($BILLION)
 CHART 12 IMIMOBILE: REVENUE BY REGIONS, 2013-2014 ($BILLION)
 CHART 13 IMIMOBILE: SWOT ANALYSIS
 CHART 14 CANVASM: SWOT ANALYSIS
 CHART 15 ONMOBILE: MARKET REVENUE BY REGIONS, 2013-2014 ($BILLION)
 CHART 16 ONMOBILE: SWOT ANALYSIS
 CHART 17 COMVIVA: SWOT ANALYSIS
 CHART 18 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY DELIVERY PLATFORMS
 CHART 19 MVAS MARKET REVENUE BY DELIVERY PLATFORM, 2015-2020 ($BILLION)
 CHART 20 MVAS DELIVERY PLATFORM MARKET SHARE, 2015 AND 2020
 CHART 21 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY USERS
 CHART 22 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY REGION
 CHART 23 MVAS MARKET REVENUE BY REGIONS, 2015–2020 (Y-0-Y) %
 CHART 24 TELEDENSITY GROWTH BY REGIONS, 2009–2014
 CHART 25 REGIONAL LANGUAGE USERS BY REGIONS
 CHART 26 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY VERTICALS
 CHART 27 MVAS MARKET REVENUE BY VERTICALS, 2015–2020 ($BILLION)
 CHART 28 COMPARISON ANALYSIS BY VAS TYPES
 CHART 29 AGE OF SERVICE MATRIX
 CHART 30 NEUTRINO TRIANGLE
 CHART 31 MARKET SHARE OF VALUE CHAIN SECTIONS IN 2010, 2015 & 2020
 CHART 32 FDI INFLOW IN TELECOMMUNICATION SECTOR ($MILLION)

 


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Reports Details

Published Date : Mar 2016
No. of Pages :69
Country :India
Category :Telecommunications
Publisher :Infoholic Research
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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