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WiFi-first

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The new market disrupter
 
 The WiFi-first concept emerged in 2014. It uses Wifi in conjunction with cellular connections.
 Wifi has always been considered as disruptive by the cellular industry because it is a low-cost solution to provide nomadic access.
 
 Despite remaining technological hurdles, Wifi has gained traction for many players willing to eat into MNOs revenues by jumping into the cellular-nomadic business.
 
 This report presents the state-of-the art on WiFi-first and highlights strategies at play in a business that unites companies from three distinct worlds: Mobile - Fixed - OTT

 1. Executive Summary
 1.1. Understanding Wifi and WiFi-first
 1.1.1. Beyond throughputs: integration features
 1.1.2. The technical challenges around WiFi-first strategy
 1.2. Wifi market and players strategies
 1.2.1. The Wifi status and market
 1.2.2. Wifi players strategies
 1.3. WiFi-first impacts on the cellular business
 1.3.1. Little WiFi-first companies in a growing US market
 1.3.2. Initiatives from large cablecos and OTT companies have the potential to make a dent
 1.3.3. Mobile ARPU decline in the USA is not due to WiFi-first
 1.3.4. Challenges remain
 1.3.5. First plans outside the USA
 1.3.6. MNO already prepared to fight against WiFi-based services
 
 2. Methodology & definitions
 2.1. General methodology of IDATEs reports
 2.2. Definitions
 
 3. Understanding Wifi and WiFi-first
 3.1. Evolution of Wifi standards
 3.1.1. 802.11a and 802.11b
 3.1.2. 802.11g
 3.1.3. 802.11n
 3.1.4. 802.11ac
 3.1.5. What is next?
 3.2. Beyond throughputs: integration features
 3.2.1. Seamless authentication and connection
 3.2.2. Toward increased collaboration with cellular networks
 3.2.3. Provision of cellular/legacy services over WiFi
 3.3. Technical challenges
 
 4. Wifi market and players strategies
 4.1. The Wifi status and market
 4.1.1. Wifi status
 4.1.2. Wifi market
 4.2. Wifi players strategies
 4.2.1. WiFi-first players
 4.2.2. Pure Wifi players
 4.2.3. Cablecos (Multi-System Operators or MSOs)
 4.2.4. OTTs (Over-The-Top)
 4.2.5. Mobile Network Operators (MNOs) & integrated players
 
 5. WiFi-first impacts on the cellular business
 5.1. WiFi-first companies remain little companies in a growing US market
 5.2. Mobile ARPU decline in the USA is not due to WiFi-first service so far
 5.3. Challenges to overtake
 5.4. First plans outside the USA
 5.5. MNOs are already prepared to fight against WiFi-based services
 
 6. Glossary


List Of Tables

 Table 1: Wifi generations
 Table 2: Wifi and mobile networks characteristics
 Table 3: Wifi generations
 Table 4: Relation between channel width and spatial streams with 802.11ac
 Table 5: Scratch Wireless cellular passes
 Table 7: OTT communication services provided by OTTs
 Table 6: FreedomPop price plans
 Table 8: VoLTE launches by MNOs
 Table 10: Examples of Wifi access plans in France and in the UK
 Table 11: Wifi calling launches by MNOs


List Of Figures

 Figure 1: The battle for free communication services
 Figure 2: Players strategies
 Figure 3: Lowest market potential for WiFi-first in Europe compared to the USA
 Figure 4: Wifi evolution path
 Figure 5: Wifi roaming standards and trials
 Figure 6: Passpoint - seamless 3G/4G/Wifi roaming
 Figure 7: Hotspot 2.0 Release 2 components
 Figure 8: Phases of development of Hotspot 2.0
 Figure 9: NGH deployments as of Q1 2015
 Figure 10: World&You brings unlimited calling and messaging abroad to Bouygues customers
 Figure 11: Evolution of Wifi calling
 Figure 12: Installed base of carrier-grade hotspots by region to 2018
 Figure 13: Players strategies
 Figure 14: FON telco deals and users
 Figure 15: Examples of major OTT initiatives
 Figure 16: 4 biggest US MNOs market shares evolution (2012-2014)
 Figure 17: Major changes to pricing of postpaid service plans (2013-2014)
 Figure 18: Lowest market potential for WiFi-first in Europe compared to the USA
 Figure 19: LTE in the 5 GHz band


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Reports Details

Published Date : Jun 2015
No. of Pages :50
Country :Global
Category :Telecommunications
Publisher :IDATE creates the DigiWorld Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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