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The CSPs that wish to support mobile advertising must integrate with real-time bidding ecosystems

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Mobile advertising may be a source of new revenue for communications service providers (CSPs), but to enter this market, CSPs need to understand the technologies associated with real-time bidding (RTB) and how to interact with its ecosystem. In this comment, we discuss the RTB ecosystem and examine how CSPs can enter this competitive market space.

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Reports Details

Published Date : May 2015
No. of Pages :3
Country :Global
Category :Telecommunications
Publisher :Analysys Mason Limited
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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