Market Research Reports and Industry Reports

The Tablets: worldwide market trends, forecasts and strategies 20152020

  • DESCRIPTION
  • TABLE OF
    CONTENTS
  • RELATED
    REPORTS
  • SAMPLE REQUEST
  • PURCHASE BY
    SECTION

Annual sales of tablets grew on average by 49% between 2011 and 2014, but this growth will slow considerably to a 3% CAGR between 2014 and 2020. This forecast report examines the reasons for the decline in the growth rate of unit sales and assesses the implications for operators and vendors.

8.Executive summary
 9.Executive summary: Penetration of tablets worldwide will grow from 7% of the population in 2014 to 15% in 2020, but sales growth will be slow
 10.Geographical coverage:  35 countries in 8 regions, regional totals and worldwide results
 11.Definitions and terminology
 12.Forecast methodology: Our model is driven by an interplay between adoption and sales dynamics
 13.Key implications
 14.Worldwide market
 15.Worldwide: The installed base of tablets will approach 1.2 billion in 2020, but growth in sales will be modest
 16.Worldwide: Several drivers and inhibitors influence our expectations about tablet adoption and sales
 17.Worldwide: Emerging Asia–Pacific will account for most of the growth in unit sales between 2014 and 2020
 18.Worldwide: The recent growth in tablet markets was higher in emerging markets than it was in developed markets
 19.Worldwide: Android will account for 76% of unit sales in 2020 thanks to a long list of manufacturers and the affordable devices they produce
 20.Worldwide: The decline in average selling prices will be too fast to sustain a growing tablet market
 21. Worldwide: LTE networks and innovative data plans will drive mobile connectivity of tablets to 16% of the installed base by 2020
 22.Regional markets
 23.Central and Eastern Europe: Total revenue will fall because of currency problems, government contracts and demand for low-end tablets
 24.Central and Eastern Europe: Android will continue to dominate and iOS will be confined to high-income segments
 25.Poland: Local and regional vendors supply the market with many<br /> low-end devices and operators continue aggressive promotions
 26.Russia: Affordable mobile data packages help operators maintain a high share of mobile-connected tablets in the installed base
 27.Turkey: Consumer interest in tablets and large government contracts will ensure the growth of the market
 28.Developed Asia–Pacific: Unit sales are declining in most countries because markets are mature and other form factors are competing
 29.Developed Asia–Pacific: iOS’s share of unit sales will fall to 24% by 2020, iOS’s highest share of all the regions
 30.Japan: Operators are promoting tablets to boost interest in the product category
 31.Emerging Asia–Pacific: Strong potential for growth because the starting base is low and the nations are some of the most populous in the world
 32.Emerging Asia–Pacific: Android tablets will address demand in Southeast Asia, but China will still be an important market for iPads
 33.China: Demand from all segments and a local supply of devices will help close the sales and adoption gap with the USA
 34.India: The installed base of tablets will triple by 2020, but only 3% of the population will have a device
 35.Indonesia: Population penetration will increase to 12% by 2020, thanks to a supply of affordable tablets and government plans
 36.Malaysia: The popularity of tablets and a mix of high- and low-end devices will contribute to growth in sales
 37.Latin America: The rising middle classes in countries with large populations, such as Brazil and Mexico, will drive growth in the region
 38.Brazil: Momentum generated by supply of low-cost tablets and demand from young urban adults will ensure growth
 39.Latin America: Operators will tend to keep tablets peripheral to their device portfolios, and low-cost and Wi-Fi-only models will dominate
 40.Middle East and North Africa: The Gulf nations will account for most of the installed base of tablets and demand from North Africa will be weak
 41.Middle East and North Africa: Gulf operators aim to increase the number of mobile-connected tablets with shared data plans on LTE networks
 42.Saudi Arabia: Demand for affordable Android tablets from the youth segment will replace early demand for premium devices
 43.UAE: Population penetration is at 30%, a rate similar to that in Western Europe
 44.North America: Unit sales will decline during the forecast period, but penetration will continue to rise to 62% in 2020
 45.North America: Operator initiatives to increase the number of mobile-connected tablets are working in the USA
 46.USA: Operator initiatives will help the USA continue to be the largest tablet market in the world, in unit sales and installed base
 47.Sub-Saharan Africa: Population penetration will be 2% by 2020 because income and telecoms infrastructure challenges will limit the potential
 48.Sub-Saharan Africa: Mobile connectivity has been central to tablet adoption so far, but the appeal of Wi-Fi-only models will increase
 49.South Africa: South Africa’s installed base of more than 3 million tablets is the largest in the region
 50.Western Europe: Low-cost tablets will bring some unit sales growth, but revenue will decline by more than USD2 billion during 2014–2020
 51.Western Europe: Expanded LTE networks and operator financing will raise the share of mobile-connected tablets to 15% of the installed base
 52.France: Consumers are interested in the product category, but show little interest in mobile connectivity
 53.Germany: Germany will have the highest population penetration of the EU5 by 2020
 54.Italy: Operators are offering long-term financing, which will drive demand for mobile-connected tablets
 55.Spain: Consumer price sensitivity and limited operator interest suggest that growth will come from lower-end Wi-Fi-only tablets
 56.UK: Sales will stagnate during the forecast period, but tablets will continue to be an important connected device in households
 57.About the author and Analysys Mason
 58.About the author
 59.About Analysys Mason


List Of Figures

Figure 1: Tablet sales, installed base and population penetration, worldwide, 2011–2020
 Figure 2: The geographical coverage of tablet market forecasts by Analysys Mason, 2015
 Figure 3: Main enablers and constraints for our tablet forecasts
 Figure 4: Tablet sales, installed base and population penetration, worldwide, 2011–2020
 Figure 5: Population penetration by region, 2014 and 2020
 Figure 6: Annual tablet sales by region, 2014 and 2020
 Figure 7: Annual sales growth, installed base and population penetration by region, 2014
 Figure 8: Tablet sales by operating system, worldwide, 2014
 Figure 9: Tablet shipments by manufacturer, worldwide, 2014
 Figure 10: Tablet average selling price and revenue, worldwide, 2014–2020
 Figure 11: Tablet average selling price by region, 2014
 Figure 12: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, worldwide, 2014 and 2020
 Figure 13: Tablet sales, installed base and population penetration, Central and Eastern Europe, 2011–2020
 Figure 14: Tablet sales by operating system, Central and Eastern Europe, 2014
 Figure 15: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, Central and Eastern Europe, 2014 and 2020
 Figure 16: Tablet sales, installed base and population penetration, Poland, 2014 and 2020
 Figure 17: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, Poland, 2014 and 2020
 Figure 18: Tablet sales, installed base and population penetration, Russia, 2014 and 2020
 Figure 19: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, Russia, 2014 and 2020
 Figure 20: Tablet sales, installed base and population penetration, Turkey, 2014 and 2020
 Figure 21: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, Turkey, 2014 and 2020
 Figure 22: Tablet sales, installed base and population penetration, developed Asia–Pacific, 2011–2020
 Figure 23: Tablet sales by operating system, developed Asia–Pacific, 2014
 Figure 24: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, developed Asia–Pacific, 2014 and 2020
 Figure 25: Tablet sales, installed base and population penetration, Japan, 2014 and 2020
 Figure 26: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, Japan, 2014 and 2020
 Figure 27: Tablet sales, installed base and population penetration, Emerging Asia–Pacific, 2011–2020
 Figure 28: Tablet sales by operating system, emerging Asia–Pacific, 2014
 Figure 29: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, Emerging Asia–Pacific, 2014 and 2020
 Figure 30: Tablet sales, installed base and population penetration, China, 2014 and 2020
 Figure 31: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, China, 2014 and 2020
 Figure 32: Tablet sales, installed base and population penetration, India, 2014 and 2020
 Figure 33: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, India, 2014 and 2020
 Figure 34: Tablet sales, installed base and population penetration, Indonesia, 2014 and 2020
 Figure 35: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, Indonesia, 2014 and 2020
 Figure 36: Tablet sales, installed base and population penetration, Malaysia, 2014 and 2020
 Figure 37: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, Malaysia, 2014 and 2020
 Figure 38: Tablet sales, installed base and population penetration, Latin America, 2011–2020
 Figure 39: Tablet sales by operating system, Latin America, 2014
 Figure 40: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, Latin America, 2014 and 2020
 Figure 41: Tablet sales, installed base and population penetration, Brazil, 2014 and 2020
 Figure 42: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, Brazil, 2014 and 2020
 Figure 43: Tablet sales, installed base and population penetration, Middle East and North Africa, 2011–2020
 Figure 44: Tablet sales by operating system, Middle East and North Africa, 2014
 Figure 45: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, Middle East and North Africa, 2014 and 2020
 Figure 46: Tablet sales, installed base and population penetration, Saudi Arabia, 2014 and 2020
 Figure 47: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, Saudi Arabia, 2014 and 2020
 Figure 48: Tablet sales, installed base and population penetration, UAE, 2014 and 2020
 Figure 49: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, UAE, 2014 and 2020
 Figure 50: Tablet sales, installed base and population penetration, North America, 2011–2020
 Figure 51: Tablet sales by operating system, North America, 2014
 Figure 52: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, North America, 2014 and 2020
 Figure 53: Tablet sales, installed base and population penetration, USA, 2014 and 2020
 Figure 54: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, USA, 2014 and 2020
 Figure 55: Tablet sales, installed base and population penetration, Sub-Saharan Africa, 2011–2020
 Figure 56: Tablet sales base by operating system, Sub-Saharan Africa, 2014
 Figure 57: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, Sub-Saharan Africa, 2014 and 2020
 Figure 58: Tablet sales, installed base and population penetration, South Africa, 2014 and 2020
 Figure 59: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, South Africa, 2014 and 2020
 Figure 60: Tablet sales, installed base and population penetration, Western Europe, 2011–2020
 Figure 61: Tablet sales by operating system, Western Europe, 2014
 Figure 62: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, Western Europe, 2014 and 2020
 Figure 63: Tablet sales, installed base and population penetration, France, 2014 and 2020
 Figure 64: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, France, 2014 and 2020
 Figure 65: Tablet sales, installed base and population penetration, Germany, 2014 and 2020
 Figure 66: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, Germany, 2014 and 2020
 Figure 67: Tablet sales, installed base and population penetration, Italy, 2014 and 2020
 Figure 68: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, Italy, 2014 and 2020
 Figure 69: Tablet sales, installed base and population penetration, Spain, 2014 and 2020
 Figure 70: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, Spain, 2014 and 2020
 Figure 71: Tablet sales, installed base and population penetration, UK, 2014 and 2020
 Figure 72: Tablet installed base by connectivity technology and percentage of tablets connected to mobile networks, UK, 2014 and 2020


Heron Therapeutics, Inc. Company Profile- Outlook, Business Segments, Competitors, Goods and Services, SWOT and Financial Analysis

Heron Therapeutics, Inc. Company Profile is a complete analysis of the companys operations, strategies, outlook and historic performance. The research work analyzes key strategies in current market conditions, SWOT

USD 200View Report

Heptares Therapeutics Limited Company Profile- Outlook, Business Segments, Competitors, Goods and Services, SWOT and Financial Analysis

Heptares Therapeutics Limited Company Profile is a complete analysis of the companys operations, strategies, outlook and historic performance. The research work analyzes key strategies in current market conditions, SWOT profile,

USD 200View Report

Healthpoint Biotherapeutics Company Profile- Outlook, Business Segments, Competitors, Goods and Services, SWOT and Financial Analysis

Healthpoint Biotherapeutics Company Profile is a complete analysis of the companys operations, strategies, outlook and historic performance. The research work analyzes key strategies in current market conditions, SWOT profile, future

USD 200View Report

Fill The Form For Sample Request
Name*
Email*
Mobile No.*
LandLine No.
If you want to purchase particular section from this report then kindly contact us at contact@aarkstore.com.

Delivery Details

PDF FORMAT REPORTS will be delivered by email within 12 to 24 hours after placing the order (Mon-Fri IST)

CHOOSE FORMAT

  • PDF    $ 7999
$ 7999

Reports Details

Published Date : May 2015
No. of Pages :62
Country :Global
Category :Telecommunications
Publisher :Analysys Mason Limited
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

Customized Research

If you do not find this specific report suitable to your exact needs then you can also opt for customized research report that will befit all your expectation. To specify your requirements CLICK HERE

 

We Accept

payment