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Cognitive Computing Market by Technology (Natural Language Processing, Machine Learning, Automated Reasoning), by Deployment Model (On-Premises, Cloud) & by Regions - Global Forecast to 2019

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The cognitive computing system works on the principle of neocortex, a part of human brain that helps humans in effective decision making on the basis of contextual and behavioral analysis. Now-a-days, computer system are already programmed and they are only eligible to do exactly what they are told but cognitive computing system works on completely different mechanism, they continuously learns from the patterns and past data without being programmed.
 
 The overall market size of CCS is further distributed into end users, verticals and regions. The end users include small and medium businesses (SMBs) and enterprises.
 
 The technologies include natural language processing (NLP), machine learning, and, automated reasoning; and the deployment model includes on-premises and cloud. In 2014, natural language processing (NLP) accounted for the largest market share followed by machine learning.
 
 There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few global assumptions include political, economic, social, technological, and economic factors. For instance, exchange rates, one of the economic factors, are expected to have a moderate rate of impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging APAC regions.
 
 The report will help the market leaders/new entrants in this market in the following ways:
 
 1. This report segments the market into technology, deployment model, end users, verticals, and regions covering this market comprehensively. The report also depicts the market sizes for emerging solutions. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different verticals and regions.
 
 2. This report will help organizations to understand their competitors better and gain more insights to improve their business positioning. There is a separate section on competitive landscape, including competitor ecosystem, mergers and acquisitions, and venture capital funding. Besides, there are company profiles of the top ten players in this market. In this section, market internals are provided that can put them ahead of the competitors.
 
 3. The report helps the organizations understand the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.

1 INTRODUCTION 13
 1.1 OBJECTIVES OF THE STUDY 13
 1.2 MARKET DEFINITION 13
 1.3 MARKET SCOPE 14
 1.3.1 MARKETS COVERED 14
 1.3.2 YEAR CONSIDERED FOR STUDY 15
 1.4 CURRENCY 15
 1.5 LIMITATION 15
 1.6 STAKEHOLDERS 15
 
 2 RESEARCH METHODOLOGY 16
 2.1 MARKET SIZE ESTIMATION 17
 2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 20
 2.2.1 KEY DATA FROM SECONDARY SOURCES 21
 2.2.2 KEY DATA FROM PRIMARY SOURCES 22
 2.3 ASSUMPTIONS 23
 
 3 EXECUTIVE SUMMARY 24
 
 4 PREMIUM INSIGHTS 28
 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE COGNITIVE COMPUTING MARKET 28
 4.2 MARKET SHARE OF THE COGNITIVE COMPUTING MARKET, BY VERTICAL 29
 4.3 LIFE CYCLE ANALYSIS, BY REGION 30
 
 5 MARKET OVERVIEW 31
 5.1 INTRODUCTION 32
 5.2 MARKET SEGMENTATION 32
 5.2.1 BY TECHNOLOGY 32
 5.2.2 BY VERTICAL 32
 5.2.3 BY END USER 33
 5.2.4 BY DEPLOYMENT MODEL 33
 5.2.5 BY REGION 33
 5.3 MARKET DYNAMICS 34
 5.3.1 DRIVERS 35
 5.3.1.1 Advancement in enabling technology area 35
 5.3.1.2 Increasing large, complex dataset 35
 5.3.1.3 Evolutions in computing platforms: cloud, mobile, and big data analytics 35
 5.3.1.4 Harnessing internet speed 35
 5.3.2 RESTRAINTS 36
 5.3.2.1 High cost of deploying cognitive computing systems 36
 5.3.2.2 Government and compliance issues 36
 5.3.3 OPPORTUNITIES 37
 5.3.3.1 Increase in the adoption of cloud-based technology 37
 5.3.3.2 Partnerships and conducive eco-system 37
 5.3.4 CHALLENGES 38
 5.3.4.1 Impact on business application and lack of awareness 38
 5.3.4.2 Pace at which technology is growing 38
 
 6 INDUSTRY TRENDS 39
 6.1 INTRODUCTION 39
 6.2 VALUE CHAIN ANALYSIS 39
 6.3 SUPPLY CHAIN ANALYSIS 41
 6.4 POPULAR TRENDS 42
 6.5 PORTER’S FIVE FORCES ANALYSIS 43
 6.5.1 THREAT OF NEW ENTRANTS 43
 6.5.2 THREAT OF SUBSTITUTES 44
 6.5.3 BARGAINING POWER OF SUPPLIERS 44
 6.5.4 BARGAINING POWER OF BUYERS 44
 6.5.5 INTENSITY OF COMPETITIVE RIVALRY 45
 6.6 STRATEGIC BENCHMARKING 46
 6.6.1 PRODUCT ENHANCEMENT AND EXPANSION 46
 6.6.2 PARTNERSHIPS, AGREEMENTS, JOINT VENTURES, AND COLLABORATIONS 47
 
 7 GLOBAL COGNITIVE COMPUTING MARKET ANALYSIS, BY TECHNOLOGY 48
 7.1 INTRODUCTION 49
 7.2 NATURAL LANGUAGE PROCESSING (NLP) 50
 7.3 MACHINE LEARNING 51
 7.4 AUTOMATED REASONING 52
 7.5 OTHER TECHNOLOGIES 53
 
 8 GLOBAL COGNITIVE COMPUTING MARKET ANALYSIS, BY END USER 54
 8.1 INTRODUCTION 55
 8.2 SMALL AND MEDIUM BUSINESSES (SMBS) 56
 8.3 LARGE ENTERPRISES 57
 
 9 GLOBAL COGNITIVE COMPUTING MARKET ANALYSIS, BY DEPLOYMENT MODEL 58
 9.1 INTRODUCTION 59
 9.2 CLOUD 60
 9.3 ON-PREMISES 61
 
 10 GLOBAL COGNITIVE COMPUTING MARKET ANALYSIS, BY VERTICAL 62
 10.1 INTRODUCTION 63
 10.2 BFSI 65
 10.3 CONSUMER GOODS AND RETAIL 66
 10.4 AEROSPACE AND DEFENSE 68
 10.5 TELECOM AND IT 69
 10.6 ENERGY AND POWER 71
 10.7 TRAVEL AND TOURISM 72
 10.8 MEDIA AND ENTERTAINMENT 74
 10.9 EDUCATION AND RESEARCH 75
 10.10 OTHERS 76
 
 11 GLOBAL COGNITIVE COMPUTING MARKET ANALYSIS, BY REGION 78
 11.1 INTRODUCTION 79
 11.2 NORTH AMERICA (NA) 81
 11.3 EUROPE 84
 11.4 ASIA-PACIFIC (APAC) 86
 11.5 MIDDLE EAST AND AFRICA (MEA) 88
 11.6 LATIN AMERICA (LA) 90
 
 12 COMPETITIVE LANDSCAPE 92
 12.1 OVERVIEW 92
 12.2 COMPETITIVE SITUATION AND TRENDS 94
 12.3 COMPETITIVE SITUATION AND TRENDS 95
 12.3.1 NEW PRODUCT LAUNCHES 95
 12.3.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 97
 12.3.3 MERGERS AND ACQUISITIONS 98
 12.3.4 FUND RAISING 99
 
 13 COMPANY PROFILES 100
 13.1 INTRODUCTION 100
 (Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
 13.2 GOOGLE 101
 13.3 IBM 104
 13.4 MICROSOFT CORPORATION 107
 13.5 PALANTIR 110
 13.6 SAFFRON TECHNOLOGY 112
 13.7 COLD LIGHT 114
 13.8 COGNITIVE SCALE 116
 13.9 ENTERRA SOLUTIONS 118
 13.10 NUMENTA 120
 13.11 VICARIOUS 122
 *Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
 
 14 APPENDIX 124
 14.1 INDUSTRY EXPERTS 124
 14.2 DISCUSSION GUIDE 125
 14.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 129
 14.4 AVAILABLE CUSTOMIZATIONS 130
 14.5 RELATED REPORTS 131


List Of Tables

TABLE 1 GLOBAL COGNITIVE COMPUTING MARKET SIZE, 2014–2019 ($MILLION) 26
 TABLE 2 ADVANCEMENT IN ENABLING TECHNOLOGY IS PROPELLING THE GROWTH OF THE COGNITIVE COMPUTING MARKET 36
 TABLE 3 COST IN ORDER TO DEPLOY COGNITIVE COMPUTING IS HAMPERING THE GROWTH OF THE COGNITIVE COMPUTING MARKET 37
 TABLE 4 INCREASING TREND OF CLOUD-BASED TECHNOLOGY WILL BOOST THE COGNITIVE COMPUTING MARKET 37
 TABLE 5 PACE AT WHICH THE TECHNOLOGY IS GROWING IS THE CONSTRAINT FOR THE GROWTH OF THE COGNITIVE COMPUTING MARKET 38
 TABLE 6 COGNITIVE COMPUTING WITH IOT IS THE LEADING TREND IN THE COGNITIVE COMPUTING MARKET 42
 TABLE 7 COGNITIVE COMPUTING MARKET SIZE, BY TECHNOLOGY, 2012–2019 ($MILLION) 49
 TABLE 8 NLP: COGNITIVE COMPUTING MARKET SIZE, BY END USER,
 2012–2019 ($MILLION) 50
 TABLE 9 NLP: COGNITIVE COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL,
 2012–2019 ($MILLION) 50
 TABLE 10 MACHINE LEARNING: COGNITIVE COMPUTER MARKET SIZE, BY END USER,
 2012–2019 ($MILLION) 51
 TABLE 11 MACHINE LEARNING: COGNITIVE COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION) 51
 TABLE 12 AUTOMATED REASONING: COGNITIVE COMPUTING MARKET SIZE, BY END USER, 2012–2019 ($MILLION) 52
 TABLE 13 AUTOMATED REASONING: COGNITIVE COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION) 52
 TABLE 14 OTHER TECHNOLOGIES: COGNITIVE COMPUTING MARKET SIZE, BY END USER, 2012–2019 ($MILLION) 53
 TABLE 15 OTHER TECHNOLOGIES: COGNITIVE COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION) 53
 TABLE 16 COGNITIVE COMPUTING MARKET SIZE, BY END USER, 2012–2019 ($MILLION) 55
 TABLE 17 SMB: COGNITIVE COMPUTING MARKET SIZE, BY VERTICAL,
 2012–2019 ($MILLION) 56
 TABLE 18 LARGE ENTERPRISE: COGNITIVE COMPUTING MARKET SIZE, BY VERTICAL,
 2012–2019 ($MILLION) 57
 TABLE 19 COGNITIVE COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL,
 2012–2019 ($MILLION) 59
 TABLE 20 CLOUD: COGNITIVE COMPUTING MARKET SIZE, BY VERTICAL,
 2012–2019 ($MILLION) 60
 TABLE 21 ON-PREMISES: COGNITIVE COMPUTING MARKET SIZE, BY VERTICAL,
 2012–2019 ($MILLION) 61
 TABLE 22 COGNITICE COMPUTING MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION) 63
 TABLE 23 HEALTHCARE: COGNITIVE COMPUTING MARKET SIZE, BY TECHNOLOGY,
 2012–2019 ($MILLION) 64
 TABLE 24 HEALTHCARE: COGNITIVE COMPUTING MARKET SIZE, BY END USER,
 2012–2019 ($MILLION) 64
 TABLE 25 HEALTHCARE: COGNITIVE COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION) 65
 TABLE 26 BFSI: COGNITIVE COMPUTING MARKET SIZE, BY TECHNOLOGY,
 2012–2019($MILLION) 65
 TABLE 27 BFSI: COGNITIVE COMPUTING MARKET SIZE, BY END USER,
 2012–2019 ($MILLION) 66
 TABLE 28 BFSI: COGNITIVE COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL,
 2012–2019 ($MILLION) 66
 TABLE 29 CONSUMER GOODS AND RETAIL: COGNITIVE COMPUTING MARKET SIZE,
 BY TECHNOLOGY, 2012–2019($MILLION) 66
 TABLE 30 CONSUMER GOODS AND RETAIL: COGNITIVE COMPUTING MARKET SIZE, BY END USER, 2012–2019 ($MILLION) 67
 TABLE 31 CONSUMER GOODS AND RETAIL: COGNITIVE COMPUTING MARKET SIZE,
 BY DEPLOYMENT MODEL, 2012–2019 ($MILLION) 67
 TABLE 32 AEROSPACE AND DEFENSE: COGNITIVE COMPUTING MARKET SIZE,
 BY TECHNOLOGY, 2012–2019 ($MILLION) 68
 TABLE 33 AEROSPACE AND DEFENSE: COGNITIVE COMPUTING MARKET SIZE, BY END USER, 2012–2019 ($MILLION) 68
 TABLE 34 AEROSPACE AND DEFENSE: COGNITIVE COMPUTING MARKET SIZE,
 BY DEPLOYMENT MODEL, 2012–2019 ($MILLION) 69
 TABLE 35 TELECOM AND IT: COGNITIVE COMPUTING MARKET SIZE, BY TECHNOLOGY, 2012–2019($MILLION) 69
 TABLE 36 TELECOM AND IT: COGNITIVE COMPUTING MARKET SIZE, BY END USER,
 2012–2019 ($MILLION) 70
 TABLE 37 TELECOM AND IT: COGNITIVE COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION) 70
 TABLE 38 ENERGY AND POWER: COGNITIVE COMPUTING MARKET SIZE, BY TECHNOLOGY, 2012–2019 ($MILLION) 71
 TABLE 39 ENERGY AND POWER: COGNITIVE COMPUTING MARKET SIZE, BY END USER, 2012–2019 ($MILLION) 71
 TABLE 40 ENERGY AND POWER: COGNITIVE COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION) 72
 TABLE 41 TRAVEL AND TOURISM: COGNITIVE COMPUTING MARKET SIZE, BY TECHNOLOGY, 2012–2019 ($MILLION) 72
 TABLE 42 TRAVEL AND TOURISM: COGNITIVE COMPUTING MARKET SIZE, BY END USER, 2012–2019 ($MILLION) 73
 TABLE 43 TRAVEL AND TOURISM: COGNITIVE COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION) 73
 TABLE 44 MEDIA AND ENTERTAINMENT: COGNITIVE COMPUTING MARKET SIZE,
 BY TECHNOLOGY, 2012–2019 ($MILLION) 74
 TABLE 45 MEDIA AND ENTERTAINMENT: COGNITIVE COMPUTING MARKET SIZE,
 BY END USER, 2012–2019 ($MILLION) 74
 TABLE 46 MEDIA AND ENTERTAINMENT: COGNITIVE COMPUTING MARKET SIZE,
 BY DEPLOYMENT MODEL, 2012–2019 ($MILLION) 75
 TABLE 47 EDUCATION AND RESEARCH: COGNITIVE COMPUTING MARKET SIZE, BY TECHNOLOGY, 2012–2019 ($MILLION) 75
 TABLE 48 EDUCATION AND RESEARCH: COGNITIVE COMPUTING MARKET SIZE,
 BY END USER, 2012–2019 ($MILLION) 76
 TABLE 49 EDUCATION AND RESEARCH: COGNITIVE COMPUTING MARKET SIZE,
 BY DEPLOYMENT MODEL, 2012–2019 ($MILLION) 76
 TABLE 50 OTHERS: COGNITIVE COMPUTING MARKET SIZE, BY TECHNOLOGY,
 2012–2019 ($MILLION) 76
 TABLE 51 OTHERS: COGNITIVE COMPUTING MARKET SIZE, BY END USER,
 2012–2019 ($MILLION) 77
 TABLE 52 OTHERS: COGNITIVE COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL,
 2012–2019 ($MILLION) 77
 TABLE 53 COGNITIVE COMPUTING MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 81
 TABLE 54 NA: COGNITIVE COMPUTING MARKET SIZE, BY TECHNOLOGY,
 2012–2019 ($MILLION) 83
 TABLE 55 NA: COGNITIVE COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL,
 2012–2019 ($MILLION) 83
 TABLE 56 NA: COGNITIVE COMPUTING MARKET SIZE, BY END USER, 2012–2019 ($MILLION) 83
 TABLE 57 NA: COGNITIVE COMPUTING MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION) 84
 TABLE 58 EUROPE: COGNITIVE COMPUTING MARKET SIZE, BY TECHNOLOGY,
 2012–2019 ($MILLION) 84
 TABLE 59 EUROPE: COGNITIVE COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL,
 2012–2019 ($MILLION) 85
 TABLE 60 EUROPE: COGNITIVE COMPUTING MARKET SIZE, BY END USER,
 2012–2019 ($MILLION) 85
 TABLE 61 EUROPE: COGNITIVE COMPUTING MARKET SIZE, BY VERTICAL,
 2012–2019 ($MILLION) 86
 TABLE 62 APAC: COGNITIVE COMPUTING MARKET SIZE, BY TECHNOLOGY,
 2012–2019 ($MILLION) 86
 TABLE 63 APAC: COGNITIVE COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL,
 2012–2019 ($MILLION) 87
 TABLE 64 APAC: COGNITIVE COMPUTING MARKET SIZE, BY END USER,
 2012–2019 ($MILLION) 87
 TABLE 65 APAC: COGNITIVE COMPUTING MARKET SIZE, BY VERTICAL,
 2012–2019 ($MILLION) 87
 TABLE 66 MEA: COGNITIVE COMPUTING MARKET SIZE, BY TECHNOLOGY,
 2012–2019 ($MILLION) 88
 TABLE 67 MEA: COGNITIVE COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL,
 2012–2019 ($MILLION) 88
 TABLE 68 MEA: COGNITIVE COMPUTING MARKET SIZE, BY END USER,
 2012–2019 ($MILLION) 89
 TABLE 69 MEA: COGNITIVE COMPUTING MARKET SIZE, BY VERTICAL,
 2012–2019 ($MILLION) 89
 TABLE 70 LA: COGNITIVE COMPUTING MARKET SIZE, BY TECHNOLOGY,
 2012–2019 ($MILLION) 90
 TABLE 71 LA: COGNITIVE COMPUTING MARKET SIZE, BY DEPLOYMENT MODEL,
 2012–2019 ($MILLION) 90
 TABLE 72 LA: COGNITIVE COMPUTING MARKET SIZE, BY END USER, 2012–2019 ($MILLION) 91
 TABLE 73 LA: COGNITIVE COMPUTING MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION) 91
 TABLE 74 NEW PRODUCT LAUNCHES, 2013–2015 95
 TABLE 75 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,
 2013–2015 97
 TABLE 76 MERGERS AND ACQUISITIONS, 2013–2015 98
 TABLE 77 FUND RAISING, 2012–2014 99


List Of Figures

FIGURE 1 RESEARCH DESIGN 16
 FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 18
 FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 18
 FIGURE 4 BREAKDOWN OF PRIMARIES: BY COMPANY TYPE, DESIGNATION, AND REGION 19
 FIGURE 5 MARKET BREAKDOWN AND DATA TRIANGULATION 20
 FIGURE 6 COGNITIVE COMPUTING MARKET SNAPSHOT (2014 VS. 2019): MARKET FOR MACHINE LEARNING IS EXPECTED TO GROW FIVE TIMES IN THE NEXT 5 YEARS 25
 FIGURE 7 GLOBAL COGNITIVE COMPUTING MARKET SIZE, 2012–2019 ($MILLION) 25
 FIGURE 8 NA IS EXPECTED TO GROW AT THE HIGHEST RATE DURING THE NEXT 5 YEARS 26
 FIGURE 9 NA REGION IS EXPECTED TO HAVE THE LARGEST MARKET SHARE 27
 FIGURE 10 ATTRACTIVE MARKET OPPORTUNITIES IN COGNITIVE COMPUTING 28
 FIGURE 11 COGNITIVE COMPUTING MARKET: TOP THREE TECHNOLOGY SEGMENTS (IN TERMS OF MARKET SIZE) 28
 FIGURE 12 HEALTHCARE IS EXPECTED TO HAVE THE LARGEST MARKET SHARE IN THE GLOBAL COGNITIVE COMPUTING MARKET 29
 FIGURE 13 COGNITIVE COMPUTING MARKET: AMONG THE FIVE REGIONS, THE NA MARKET IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 29
 FIGURE 14 THE MARKET WILL BE DRIVEN BY NA, WHICH IS EXPECTED TO GROW AT A CAGR OF 38.6% DURING THE NEXT 5 YEARS 30
 FIGURE 15 MARKET SEGMENTATION: BY TECHNOLOGY 32
 FIGURE 16 MARKET SEGMENTATION: BY VERTICAL 32
 FIGURE 17 ADVANCEMENT IN ENABLING TECHNOLOGY IS DRIVING THE COGNITIVE COMPUTING MARKET 34
 FIGURE 18 COGNITIVE COMPUTING MARET: VALUE CHAIN ANALYSIS 40
 FIGURE 19 SUPPLY CHAIN ANALYSIS 41
 FIGURE 20 PORTER’S FIVE FORCES ANALYSIS 43
 FIGURE 21 STRATEGIC BENCHMARKING: IBM, MICROSOFT, ENTERRA SOLUTION, AND SAFFRON TECHNOLOGY LAUNCHED NEW SOLUTIONS AND SERVICES FOR PRODUCT ENHANCEMENT 46
 FIGURE 22 STRATEGIC BENCHMARKING: IBM, MICROSOFT, ENTERRA SOLUTION, AND SAFFRON TECHNOLOGY ADOPTED INORGANIC STRATEGIES TO GROW IN THE COGNITIVE COMPUTING MARKET 47
 FIGURE 23 GLOBAL NLP IS DOMINATING THE COGNITIVE COMPUTING MARKET 49
 FIGURE 24 COGNITIVE COMPUTING MARKET SIZE IN LARGE ENTERPRISES IS EXPECTED TO GROW BY 39.3% DURING THE FORECAST PERIOD 55
 FIGURE 25 COGNITIVE COMPUTING MARKET SIZE IN CLOUD IS EXPECTED TO GROW BY 39.8% DURING THE FORECAST PERIOD 59
 FIGURE 26 IN THE GLOBAL COGNITIVE COMPUTING MARKET, HEALTHCARE IS EXPECTED TO HAVE THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD 63
 FIGURE 27 GEOGRAPHIC SNAPSHOT 79
 FIGURE 28 COGNITIVE COMPUTING MARKET SIZE IN THE NA REGION IS EXPECTED TO GROW BY 38.6% DURING THE FORECAST PERIOD 80
 FIGURE 29 NA AN ATTRACTIVE DESTINATION FOR COGNITIVE COMPUTING MARKET 80
 FIGURE 30 NORTH AMERICAN AMRKET SNAPSHOT: DEMAQND IS DRIVEN BY ADVANCEMENTS IN ENABLING TECHNOLOGIES 82
 FIGURE 31 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY FROM 2010 TO 2014 92
 FIGURE 32 MICROSOFT SUCCESS FACTORS GREW AT THE HIGHEST GROWTH RATE BETWEEN 2011 AND 2014 93
 FIGURE 33 MARKET EVALUATION FRAMEWORK - NEW PRODUCT LAUNCHES EXHIBITS HIGHEST SHARE BETWEEN 2013 - 2015 94
 FIGURE 34 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH WAS THE KEY STRATEGY 95
 FIGURE 35 GEOGRAPHIC REVENUE MIX OF TOP 3 PLAYERS 100
 FIGURE 36 GOOGLE: COMPANY SNAPSHOT 101
 FIGURE 37 GOOGLE: SWOT ANALYSIS 103
 FIGURE 38 IBM : COMPANY SNAPSHOT 104
 FIGURE 39 IBM: SWOT ANALYSIS 106
 FIGURE 40 MICROSOFT: COMPANY SNAPSHOT 107
 FIGURE 41 MICROSOFT: SWOT ANALYSIS 109
 FIGURE 42 PALANTIR: SWOT ANALYSIS 111
 FIGURE 43 SAFFRON TECHNOLOGY : SWOT ANALYSIS 113


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Reports Details

Published Date : Apr 2015
No. of Pages :133
Country :Global
Category :Telecommunications
Publisher :MarketsandMarkets
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