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The Mobile services in Europe: forecasts and analysis 20142019

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Mobile service revenue in Europe will decline from EUR161 billion in 2014 to EUR143 billion in 2019, at a CAGR of –2.3%. This report provides a 5-year forecast of 64 mobile KPIs in Western Europe and Central and Eastern Europe, and explores some of the trends that will contribute to the decline in service revenue.

 About this report
 Executive summary
 Mobile revenue is declining in Western Europe as operators compete for customers, and 4G service take-up will not prevent this
 Mobile revenue will decline in most countries in Central and Eastern Europe because of OTT substitution and mobile termination rate  cuts
 Revenue and connection trends in Europe
 Mobile handset service revenue and ARPU will decline in Europe between 2014 and 2019
 Mobile subscriber numbers in Europe will be flat because multiple-SIM ownership is declining but the population is increasing
 Handset ASPU will decline in Western Europe and Central and Eastern Europe, despite increased usage of mobile data
 Western Europe
 Summary of mobile market KPIs for Western Europe
 Population penetration of handset and mobile broadband SIMs is peaking in many Western European markets
 Most mobile connections in Western Europe will be 4G by 2018
 Users in Western Europe will continue to migrate to mobile next-generation networks
 Smartphone and LTE take-up will be key factors in preventing further decline in mobile handset ARPU in Western Europe
 The number of mobile broadband connections in Western Europe will increase between 2014 and 2019, driven by connected tablets
 Central and Eastern Europe
 Summary of mobile market KPIs for Central and Eastern Europe
 Mobile service revenue will decline in five of the six Central and Eastern European countries featured in this report – Turkey is the  exception
 4G will become the main mobile technology by 2019 in three of the six countries in Central and Eastern Europe
 Take-up of LTE in Central and Eastern Europe will be slow in 2014–2015, but will gain momentum to account for 37% of connections  in 2019
 Smartphones will account for 80% of handsets in Central and Eastern Europe in 2019, and 37% of connections will be 4G
 Mobile broadband connections will peak in Central and Eastern Europe in 2016 as tethering becomes a viable option
 About the authors and Analysys Mason


List Of Figures

 Figure 1: Mobile service revenue (excluding M2M) and ARPU, Western Europe , 2014–2019
 Figure 2: Mobile service revenue (excluding M2M) and revenue change by country, Central and Eastern Europe, 2014 and 2019
 Figure 3: Mobile handset service revenue and ARPU, by region, 2014–2019
 Figure 4: Mobile connections by type, Western Europe , 2014–2019
 Figure 5: Mobile connections by type, Central and Eastern Europe, 2014–2019
 Figure 6: Mobile ASPU by type, Western Europe, 2014–2019
 Figure 7: Mobile ASPU by type, Central and Eastern Europe, 2014–2019
 Figure 8: KPIs for Western Europe, 2014 and 2019
 Figure 9: Mobile service revenue (excluding M2M) and revenue change by country, Western Europe, 2014 and 2019
 Figure 10: Mobile connections by technology generation (excluding M2M), and 3G and 4Gs share, Western Europe, 2009–2019
 Figure 11: Mobile connections by technology generation by country, Western Europe, 20191
 Figure 12: Smartphone and 4G penetration of mobile handset connections, Western Europe, 2014 and 2019
 Figure 13: Mobile broadband connections and 4G penetration, Western Europe, 2014–2019
 Figure 14: KPIs for Central and Eastern Europe, 2014 and 2019
 Figure 15: Mobile service revenue by country (excluding M2M), Central and Eastern Europe, 2014 and 2019
 Figure 16: Mobile connections by technology generation by country, Central and Eastern Europe, 20191
 Figure 17: Mobile connections by technology generation (excluding M2M), and 3G and 4Gs share of connections, Central and Eastern  Europe, 2009–2019
 Figure 18: Smartphone and 4G penetration of mobile handset connections, Central and Eastern Europe, 2014 and 2019
 Figure 19: Mobile broadband connections and 4G penetration, Central and Eastern Europe, 2014–2019


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Reports Details

Published Date : Apr 2015
No. of Pages :27
Country :Europe
Category :Telecommunications
Publisher :Analysys Mason Limited
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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