Market Research Reports and Industry Reports

Mobile Value Added Services (MVAS) Market by Solution (SMS, MMS, Mobile Money, Mobile Infotainment, and Others), by End User (SMBs and Enterprises), by Vertical (BFSI, Government, and Others), & by Geography - Global Forecast and Analysis to 2020

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MVAS solution generates large revenue opportunity for network operators as more and more number of user access communication, utility, transaction, and infotainment services on mobile. The network operators are adding innovative MVAS services in their portfolio to provide an enhanced customer experience and generate new revenue. MVAS solution providers are focusing on agreements, collaborations, partnership, and expansion strategies to compete in this market.
 
 The MVAS market has been broadly segmented by types of solution, end user, industry verticals, and regions. The major drivers, restraints, opportunities and challenges; and their impact have been briefly described in this report. The notable market players in this domain include Google, Apple, Comviva Technologies, AT&T, Vodafone, OnMobile, KongZhong, One97 Communication, Comverse, and InMobi. The report on the MVAS market also provides in-depth analysis of the key players in solutions and services ecosystems with their profiles, recent developments, key issues, global adoption trends, opportunities in market, and future growth potential.
 
 The report will help the market leaders/new entrants in this market in the following ways:

 
 1. This report segments the market into categories, services, end users, and verticals covering this market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and the sub segments. The market numbers are further split across different regions.
 
 2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape, including mergers and acquisition and venture capital funding. Besides, there are company profiles of top players in this market. In this section, market internals are provided that can put organizations ahead of their competitors.
 
 3. This report will help supplier understand the pulse of the market and provide information on key market drivers, restraints, and opportunities.

1 INTRODUCTION 13
 1.1 OBJECTIVES OF THE STUDY 13
 1.2 MARKET DEFINITION 13
 1.3 MARKET SCOPE 14
 1.3.1 MARKETS COVERED 14
 1.3.2 YEAR 15
 1.4 CURRENCY 15
 1.5 LIMITATIONS 15
 1.6 STAKEHOLDERS 15
 
 2 RESEARCH METHODOLOGY 16
 2.1 RESEARCH DATA 16
 2.1.1 SECONDARY DATA 17
 2.1.2 KEY DATA FROM SECONDARY SOURCES 17
 2.1.3 PRIMARY DATA 18
 2.1.4 KEY DATA FROM PRIMARY SOURCES 18
 2.1.4.1 Key Industry Insights 19
 2.2 MARKET SIZE ESTIMATION 20
 2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
 2.4 RESEARCH ASSUMPTIONS 23
 
 3 EXECUTIVE SUMMARY 24
 
 4 PREMIUM INSIGHTS 27
 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN MVAS MARKET 27
 4.2 MVAS MARKET, BY END USER, BETWEEN 2015-2020 27
 4.3 MVAS SOLUTION MARKET SIZE, BY TOP FIVE TYPE AND BY REGION, 2015 28
 4.4 MVAS REGIONAL MARKET 28
 4.5 LIFECYCLE ANALYSIS, BY REGION, 2015 29
 
 5 MARKET OVERVIEW 30
 5.1 INTRODUCTION 31
 5.2 EVOLUTION 31
 5.3 MARKET SEGMENTATION 32
 5.3.1 BY SOLUTION 32
 5.3.2 BY USER TYPE 32
 5.3.3 BY INDUSTRY VERTICAL 33
 5.3.4 BY REGION 33
 5.4 MARKET DYNAMICS 34
 5.4.1 DRIVERS 35
 5.4.1.1 Increase in number of smartphone and tablet users 35
 5.4.1.2 Mobile internet 35
 5.4.1.3 Increased usage of mobile applications and mobile web 35
 5.4.2 RESTRAINT 36
 5.4.2.1 Understanding of consumer behaviour 36
 5.4.3 OPPORTUNITIES 36
 5.4.3.1 Social media 36
 5.4.3.2 Rich communication services 36
 5.4.4 CHALLENGE 37
 5.4.4.1 Privacy concerns 37
 
 6 INDUSTRY TRENDS 38
 6.1 INTRODUCTION 38
 6.2 VALUE CHAIN ANALYSIS 38
 6.3 PORTER’S FIVE FORCES ANALYSIS 39
 6.3.1 THREAT OF NEW ENTRANTS 39
 6.3.2 THREAT OF SUBSTITUTES 40
 6.3.3 BARGAINING POWER OF SUPPLIERS 40
 6.3.4 BARGAINING POWER OF BUYERS 40
 6.3.5 INTENSITY OF COMPETITIVE RIVALRY 40
 
 7 MVAS MARKET ANALYSIS, BY SOLUTION 41
 7.1 INTRODUCTION 43
 7.2 SHORT MESSAGE SERVICE (SMS) 44
 7.3 MULTIMEDIA MESSAGING SERVICE (MMS) 45
 7.4 LOCATION-BASED SERVICES 47
 7.5 MOBILE EMAIL & IM (INSTANT MESSAGING) 48
 7.6 MOBILE MONEY 50
 7.7 MOBILE ADVERTISING 51
 7.8 MOBILE INFOTAINMENT 53
 
 8 MVAS MARKET ANALYSIS, BY END USER 55
 8.1 INTRODUCTION 56
 8.2 CONSUMERS 57
 8.3 ENTERPRISES 58
 
 9 MVAS MARKET ANALYSIS, BY INDUSTRY VERTICAL 59
 9.1 INTRODUCTION 60
 9.2 BFSI 61
 9.3 EDUCATION 62
 9.4 GOVERNMENT 63
 9.5 HEALTHCARE 64
 9.6 MEDIA AND ENTERTAINMENT 65
 9.7 RETAIL 66
 9.8 TELECOM & IT 67
 9.9 OTHERS 68
 
 10 GEOGRAPHIC ANALYSIS 69
 10.1 INTRODUCTION 70
 10.2 NORTH AMERICA 72
 10.3 EUROPE 74
 10.4 ASIA-PACIFIC 76
 10.5 MIDDLE EAST AND AFRICA 77
 10.6 LATIN AMERICA 80
 
 11 COMPETITIVE LANDSCAPE 82
 11.1 OVERVIEW 82
 11.2 COMPETITIVE SITUATION & TRENDS 84
 11.2.1 NEW PRODUCT LAUNCHES 85
 11.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, EXPANSIONS AND NEW CONTRACTS, 86
 11.2.3 MERGERS & ACQUISITIONS 88
 
 12 COMPANY PROFILES 90
 12.1 INTRODUCTION 90
 (Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
 12.2 AT&T 91
 12.3 APPLE 93
 12.4 GOOGLE 96
 12.5 VODAFONE 99
 12.6 MAHINDRA COMVIVA 102
 12.7 INMOBI 105
 12.8 ONE97 COMMUNICATIONS LIMITED 107
 12.9 ONMOBILE GLOBAL LIMITED 109
 12.10 COMVERSE 111
 12.11 ONGZHONG CORPORATION 113
 *Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
 
 13 APPENDIX 115
 13.1 DISCUSSION GUIDE 115
 13.2 INTRODUCTION RT: REAL TIME MARKET INTELLIGENCE 119
 13.3 AVAILABLE CUSTOMIZATIONS 120
 13.4 RELATED REPORT 121


List Of Tables

TABLE 1 MVAS MARKET: ASSUMPTIONS 23
 TABLE 2 MVAS MARKET, 2015-2020 ($BILLION, Y-O-Y %) 24
 TABLE 3 SMARTPHONES AND MOBILE INTERNET ARE PROPELLING THE GROWTH OF MOBILE VALUE ADDED SERVICES 35
 TABLE 4 UNDERSTANDING OF CONSUMER BEHAVIOUR TO HINDER THE MVAS MARKET 36
 TABLE 5 SOCIAL MEDIA IS ONE OF THE OPPORTUNITIES IN THE MVAS MARKET 36
 TABLE 6 PRIVACY CONCERNS ARE CHALLENGING THE MVAS MARKET 37
 TABLE 7 MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION) 43
 TABLE 8 SMS: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION) 44
 TABLE 9 SMS: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION) 44
 TABLE 10 SMS: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION) 45
 TABLE 11 MMS: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION) 45
 TABLE 12 MMS: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION) 46
 TABLE 13 MMS: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION) 46
 TABLE 14 LOCATION-BASED SERVICES: MVAS MARKET SIZE, BY REGION,
 2015-2020 ($BILLION) 47
 TABLE 15 LOCATION-BASED SERVICES: MVAS MARKET SIZE, BY END USER,
 2015-2020 ($BILLION) 47
 TABLE 16 LOCATION-BASED SERVICES: MVAS MARKET SIZE, BY INDUSTRY VERTICAL,
 2015-2020 ($BILLION) 48
 TABLE 17 MOBILE EMAIL & IM: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION) 49
 TABLE 18 MOBILE EMAIL & IM: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION) 49
 TABLE 19 MOBILE EMAIL & IM: MVAS MARKET SIZE, BY INDUSTRY VERTICAL,
 2015-2020 ($BILLION) 49
 TABLE 20 MOBILE MONEY: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION) 50
 TABLE 21 MOBILE MONEY: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION) 50
 TABLE 22 MOBILE MONEY: MVAS MARKET SIZE, BY INDUSTRY VERTICAL,
 2015-2020 ($BILLION) 51
 TABLE 23 MOBILE ADVERTISING: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION) 51
 TABLE 24 MOBILE ADVERTISING: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION) 52
 TABLE 25 MOBILE MONEY: MVAS MARKET SIZE, BY INDUSTRY VERTICAL,
 2015-2020 ($BILLION) 52
 TABLE 26 MOBILE INFOTAINMENT: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION) 53
 TABLE 27 MOBILE INFOTAINMENT: MVAS MARKET SIZE, BY END USER,
 2015-2020 ($BILLION) 53
 TABLE 28 MOBILE INFOTAINMENT: MVAS MARKET SIZE, BY INDUSTRY VERTICAL,
 2015-2020 ($BILLION) 54
 TABLE 29 GLOBAL MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION) 56
 TABLE 30 CONSUMERS: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION) 57
 TABLE 31 CONSUMERS: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION) 57
 TABLE 32 ENTERPRISES: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION) 58
 TABLE 33 ENTERPRISES: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION) 58
 TABLE 34 GLOBAL MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION) 60
 TABLE 35 BFSI: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION) 61
 TABLE 36 BFSI: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION) 61
 TABLE 37 EDUCATION: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION) 62
 TABLE 38 EDUCATION: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION) 62
 TABLE 39 GOVERNMENT: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION) 63
 TABLE 40 GOVERNMENT: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION) 63
 TABLE 41 HEALTHCARE: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION) 64
 TABLE 42 HEALTHCARE: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION) 64
 TABLE 43 MEDIA AND ENTERTAINMENT: MVAS MARKET SIZE, BY SOLUTION,
 2015-2020 ($BILLION) 65
 TABLE 44 MEDIA AND ENTERTAINMENT: MVAS MARKET SIZE, BY REGION,
 2015-2020 ($BILLION) 65
 TABLE 45 RETAIL: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION) 66
 TABLE 46 RETAIL: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION) 66
 TABLE 47 TELECOM & IT: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION) 67
 TABLE 48 TELECOM & IT: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION) 67
 TABLE 49 OTHERS: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION) 68
 TABLE 50 OTHERS: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION) 68
 TABLE 51 GLOBAL MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION) 71
 TABLE 52 NORTH AMERICA: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION) 73
 TABLE 53 NORTH AMERICA: MVAS MARKET SIZE, BY INDUSTRY VERTICAL,
 2015-2020 ($BILLION) 73
 TABLE 54 NORTH AMERICA: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION) 74
 TABLE 55 EUROPE: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION) 74
 TABLE 56 EUROPE: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION) 75
 TABLE 57 EUROPE: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION) 75
 TABLE 58 APAC: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION) 76
 TABLE 59 APAC: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION) 76
 TABLE 60 APAC: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION) 77
 TABLE 61 MEA: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION) 79
 TABLE 62 MEA: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION) 79
 TABLE 63 MEA: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION) 80
 TABLE 64 LATIN AMERICA: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION) 80
 TABLE 65 LATIN AMERICA: MVAS MARKET SIZE, BY INDUSTRY VERTICAL,
 2015-2020 ($BILLION) 81
 TABLE 66 LATIN AMERICA: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION) 81
 TABLE 67 NEW PRODUCT LAUNCHES, 2011-2015 85
 TABLE 68 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, EXPANSION AND NEW CONTRACTS, 2011-2015 86
 TABLE 69 MERGERS & ACQUISITIONS, 2011-2015 88


List Of Figures

FIGURE 1 GLOBAL MVAS MARKET: RESEARCH DESIGN 16
 FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 19
 FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
 FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
 FIGURE 5 MARKET BREAKDOWN DATA TRIANGULATION APPROACH 22
 FIGURE 6 MVAS MARKET SIZE, BY SOLUTION (2015 VS 2020): SMS TO LEAD THE MVAS MARKET 25
 FIGURE 7 MVAS MARKET SIZE, BY VERTICAL (2015 VS 2020): BFSI WILL CONTINUE DOMINATING THE MARKET 25
 FIGURE 8 NORTH AMERICA DOMINATES THE MVAS MARKET WHILE MEA AND APAC PROJECT POTENTIAL GROWTH, 2015 26
 FIGURE 9 SOCIAL MEDIA WILL ACT AS AN ATTRACTIVE MARKET OPPORTUNITY 27
 FIGURE 10 ENTERPRISES ACCOUNTED FOR THE LARGEST MARKET SIZE IN THE MVAS MARKET BETWEEN 2015-2020 27
 FIGURE 11 NORTH AMERICA MARKET WILL CONTINUE TO DOMINATE THE MVAS MARKET 28
 FIGURE 12 MEA MARKET TO GROW WITH THE HIGHEST CAGR 28
 FIGURE 13 MEA AND APAC ARE EXPECTED TO HAVE HIGH GROWTH RATE IN THE DURING (2015-2020) 29
 FIGURE 14 MOBILE INTERNET TO PLAY A CRUCIAL ROLE IN THE MOBILE VALUE ADDED SERVICES (MVAS) MARKET 31
 FIGURE 15 INCREASE IN NUMBER OF SMARTPHONES AND TABLET USERS IS THE KEY GROWTH DRIVER OF MVAS MARKET 34
 FIGURE 16 VALUE CHAIN ANALYSIS: ENTERPRISES ARE GENERATING NEW REVENUE STREAMS FOR THE VENDORS 38
 FIGURE 17 PORTER’S FIVE FORCES ANALYSIS: LIMITED NUMBER OF SUBSTITUTES AVAILABILITYHAS INCREASED THE VALUE OF MVAS SOLUTIONS 39
 FIGURE 18 MVAS MARKET, GEOGRAPHIC ANALYSIS 42
 FIGURE 19 SMS, MOBILE EMAILS, AND MOBILE INFOTAINMENT TO LEAD THE MVAS MARKET 42
 FIGURE 20 TELECOM & IT IS THE FASTEST GROWING INDUSTRY VERTICAL IN THE MVAS MARKET 43
 FIGURE 21 ENTERPRISES TO LEAD THE MVAS MARKET IN TERMS OF MARKET GROWTH RATE 56
 FIGURE 22 TELECOM & IT IS THE FASTEST GROWING INDUSTRY VERTICAL IN THE MVAS MARKET 60
 FIGURE 23 GEOGRAPHICAL SNAPSHOT (2015 & 2020): RAPID GROWTH MARKETS ARE EMERGING AS NEW HOT SPOTS 70
 FIGURE 24 APAC AND MEA ARE THE FASTEST GROWING REGION IN THE MVAS MARKET 71
 FIGURE 25 NORTH AMERICA MARKET SNAPSHOT: INVESTMENT IN HEALTHCARE AND TELECOM & IT INDUSTRY WILL DRIVE THE MARKET 72
 FIGURE 26 MEA MARKET SNAPSHOT: INVESTMENT IN HEALTHCARE AND TELECOM & IT INDUSTRY WILL DRIVE THE MARKET 78
 FIGURE 27 COMPANIES ADOPTED NEW PRODUCT LAUNCH AS THE KEY GROWTH STRATEGY BETWEEN 2011-2015 82
 FIGURE 28 GOOGLE GREW AT THE HIGHEST RATE BETWEEN 2012-2014 83
 FIGURE 29 MARKET EVALUATION FRAMEWORK 84
 FIGURE 30 BATTLE FOR MARKET SHARE: PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS WAS THE KEY STRATEGY OF THE LEADING MARKET PLAYERS 84
 FIGURE 31 GEOGRAPHICA REVENUE MIX OF TOP 5 MARKET PLAYERS 90
 FIGURE 32 AT&T: COMPANY SNAPSHOT 91
 FIGURE 33 AT&T: SWOT ANALYSIS 92
 FIGURE 34 APPLE: COMPANY SNAPSHOT 93
 FIGURE 35 APPLE: SWOT ANALYSIS 94
 FIGURE 36 GOOGLE: COMPANY SNPASHOT 96
 FIGURE 37 GOOGLE: SWOT ANALYSIS 97
 FIGURE 38 VODAFONE: COMPANY SNAPSHOT 99
 FIGURE 39 VODAFONE: SWOT ANALYSIS 101
 FIGURE 40 MAHINDRA COMVIVA: COMPANY SNAPSHOT 102
 FIGURE 41 MAHINDRA COMVIVA: SWOT ANALYSIS 104
 FIGURE 42 ONMOBILE GLOBAL LIMITED: COMPANY SNAPSHOT 109
 FIGURE 43 COMVERSE: COMPANY SNAPSHOT 111
 FIGURE 44 KONGZHONG CORPORATION: COMPANY SNAPSHOT 113


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Reports Details

Published Date : Apr 2015
No. of Pages :123
Country :Global
Category :Telecommunications
Publisher :MarketsandMarkets
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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