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The Unified service assurance: understanding the business drivers, key initiatives and benefits

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Operators are managing mobile networks and services that are becoming increasingly complicated. This report discusses how unified service assurance systems, a software suite that provides fault and event management, performance monitoring and service management capabilities, can bring several benefits to operators.

 About this report
 Executive summary
 Disparate and loosely coupled assurance tools lead to high TCO, long troubleshooting times and prolonged time to market for new services
 A successful unified service assurance implementation enables operators to accelerate key tactical and strategic business initiatives
 Recommendations
 Business drivers
 Strategic business drivers
 Siloed deployments, ad-hoc in-house development and software inherited from M&A events have led to increased operational costs
 Churn rates are a cause for concern – operators need to improve the customer experience and extend the customer lifecycle
 Management of virtualised next-generation networks will require high levels of OSS automation, abstraction and simplification
 Operators need to innovate and launch new services faster to compete for new service revenue in the digital economy
 Key operator and vendor initiatives
 Implementing unified SA enables operators to rationalise assurance tools and processes, and reduces total cost of ownership
 Unified SA with real-time analytics and machine learning can accelerate the implementation of predictive operations
 Tightly integrated unified SA promotes the case for closed-loop network automation and real-time network optimisation
 Unified SA enables operators to accelerate the evolution to the SOC and increase focus on assuring end-to-end service quality
 Maturing PM and FM technology, competition from new vendors and the need to drive revenue is providing momentum for product innovation
 Implementation approaches
 Operators should consider best-of-suite and best-of-breed solutions for service assurance unification
 Unified SA implementations require a common data model, a unified GUI and pre-integrated PM and FM underpinned by analytics
 Vendors should strengthen their messaging on unified service assurance and take a strategic role to drive innovation
 SIs build unified service assurance solutions into CSP operations frameworks using service-oriented architecture
 SIs should implement more OSS process automation to reduce costs and prepare for virtualisation
 About the author and Analysys Mason


List Of Figures

 Figure 1: The benefits for telecoms operators of deploying unified service assurance solutions
 Figure 2: Silo-based deployment of assurance systems
 Figure 3: Disadvantages of silo-based assurance tools and process
 Figure 4: Unified service assurance as an enabler for key strategic business objectives and operator initiatives
 Figure 5: IT spending by business size
 Figure 6: The customer lifecycle and its impact on profitability
 Figure 7: Evolution of virtualisation in telecoms networks
 Figure 8: Telecoms retail revenue by service and total service revenue (retail and wholesale), worldwide, 2009–2018
 Figure 9: Illustrative example of how unified service assurance can reduce costs and TCO
 Figure 10: The evolution of telecoms operations and service assurance unification
 Figure 11: Network automation enabled by unified service assurance
 Figure 12: Service operations-based operational approach
 Figure 13: Service assurance product maturity curve
 Figure 14: Implementation solution options for unified service assurance
 Figure 15: Stages of service assurance unification
 Figure 16: Integrated performance management (PM), fault management (FM)  and service management (SM) – the  foundation of unified SA
 Figure 17: Vendor solutions for unified service assurance systems
 Figure 18: Unified service assurance using system integration approach


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Reports Details

Published Date : Apr 2015
No. of Pages :31
Country :Global
Category :Telecommunications
Publisher :Analysys Mason Limited
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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