Market Research Reports and Industry Reports

Mobile Commerce in Latin America: Opportunities for MNOs Beyond Payment

  • DESCRIPTION
  • TABLE OF
    CONTENTS
  • RELATED
    REPORTS
  • SAMPLE REQUEST
  • PURCHASE BY
    SECTION
Summary

'Mobile Commerce in Latin America: Opportunities for MNOs Beyond Payment,' a Telecom Insider Report by Pyramid Research, briefly describes the concept of m-commerce and showcases the m-commerce value chain, which includes mobile-responsive and mobile-based merchants. We discuss the drivers and challenges for MNOs to increase their presence within the m-commerce value chain in Latin America, analyzing the impact on MNOs under a technology, demand and competitive perspective. We conclude with some case studies and outline the opportunities to MNOs to improve their positioning within the m-commerce space by leveraging mobile merchants' experience in Latin America.

Key Findings

- MNOs can play a more active role within the m-commerce value chain through the development of services and solutions that support the pre-payment and post-payment stages of mobile merchant's experience. Some MNOs perceived that the payment stage is simply transactional and, although important, it is not a key attribute for customers in the research, and selection stages.

- Many mobile merchants are expanding their operations within Latin America. While large mobile merchants create their in-house m-commerce structures, mid-sized mobile merchants need funds to promote their expansion and also the support of third-party providers to enable their operations.

- OTT providers are increasingly developing new services and solutions to support mobile merchants. In a market which is content driven, OTT providers have competitive advantages such as access to extensive customer data, social media capabilities, and a vast experience in the online advertising field.

- Despite the increasing competition from OTT providers, MNOs are considered the most complete m-commerce enablers, once they already own the network, and also have attributes such as access to a large base of customers, and access to technology.

Synopsis

Mobile Commerce in Latin America: Opportunities for MNOs Beyond Payment, a new Latin America Telecom Insider by Pyramid Research starts by briefly describing the concept of m-commerce. It showcases a comprehensive m-commerce value chain and also outlines the customer experience within from a merchant and customer perspective. It explores the main drivers that impact MNOs to foster their presence in the m-commerce value chain in Latin America. The report then analyses the main challenges that MNOs have to overcome in order to position themselves as ICT providers to mobile merchants. Three case studies of Mexico and Brazil are presented, bringing evidence from some of the most prominent developments within the m-commerce market that were implemented by MNOs in Latin America. We conclude with a Summary of Key Findings and a set of recommendations for MNOs, fixed-mobile operators and vendors.

Reasons To Buy

- This Telecom Insider helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of the m-commerce landscape in Latin America.

- The report offers a wealth of data on m-commerce in Latin America, with a focus on the region's major markets: Brazil and Mexico.

- The report is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately.

- The broad but detailed perspective will help operators, equipment vendors and other telecom industry players to succeed in the challenging ICT services market in Latin America.
Introduction: M-commerce market context
Definition - mobile commerce
Market context - m-commerce value chain
Market context - mobile merchants
Drivers and challenges: Leveraging MNOs as key enablers within the m-commerce value chain
Latin America MNOs positioning within the m-commerce value chain
Latin America market drivers and challenges
Technology market driver
Technology market challenge
Demand market driver
Competitive market challenge
Market details: Case studies
Mexico: Amrica Mvil
Brazil: Vivo
Brazil: Tim Brazil
Conclusions: Key findings and recommendations
Appendix: Acronyms and Definitions

Global Mobile Phone Antenna Sales Market Report 2017

Notes:Sales, means the sales volume of Mobile Phone AntennaRevenue, means the sales value of Mobile Phone AntennaThis report studies sales (consumption) of Mobile Phone Antenna in Global market, especially in

USD 4000View Report

Global Mobile Device Management Sales Market Report 2017

Notes:Sales, means the sales volume of Mobile Device ManagementRevenue, means the sales value of Mobile Device ManagementThis report studies sales (consumption) of Mobile Device Management in Global market, especially in

USD 4000View Report

Global Mobile Health Vehicles Sales Market Report 2017

Notes:Sales, means the sales volume of Mobile Health VehiclesRevenue, means the sales value of Mobile Health VehiclesThis report studies sales (consumption) of Mobile Health Vehicles in Global market, especially in

USD 4000View Report

Competition Pattern and Investment Risk of Cross-border E-commerce Industry in China 2016-2021 Proposal

1.INTRODUCTIONIn 2014, China innovated the regulatory system for cross-border e-commerce retail import, contributing to the rapid development of the cross-border e-commerce retail import in China and leading to the emergence

USD 3500View Report

JD – Guiyang E-Commerce Industrial Park – Guizhou - Construction Project Profile

Synopsis JD Guiyang E-Commerce Industrial Park Guizhou - Construction Project Profile contains information on the scope of the project including project overview and location. The profile also details project

USD 75View Report

China Cross-border E-commerce Industry Overview, 2017-2021

DescriptionCross-border E-commerce refers to import and export activities of cross-border trade conducted through e-commerce methods by transaction subjects from different customs borders. It is mainly classified into B2B and B2C.

USD 2000View Report

Fill The Form For Sample Request
Name*
Email*
Mobile No.*
LandLine No.
Country Code.
If you want to purchase particular section from this report then kindly contact us at contact@aarkstore.com.

Delivery Details

PDF FORMAT REPORTS will be delivered by email within 12 to 24 hours after placing the order (Mon-Fri IST)

CHOOSE FORMAT

Discount on PDF and Enterprise Wide Licence reports
  • PDF    $ 1195
  • Site Licence    $ 2390
  • Enterprise Wide Licence    $ 3585
$ 1195

Reports Details

Published Date : Mar 2015
No. of Pages :33
Country :Latin America
Category :Telecommunications
Publisher :GlobalData
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

Customized Research

If you do not find this specific report suitable to your exact needs then you can also opt for customized research report that will befit all your expectation. To specify your requirements CLICK HERE

 

We Accept

payment