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Mobile Application Development Platform Market by Deployment (Cloud, On-Premise), by End User Type (SMBs, Large Enterprise), by Industry Verticals, by Region (NA, EU, APAC, MEA, LA) Global Forecast to 2019

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The MADP market is an emerging technology with range of developments reshaping the communications market through constant changes in mobile environment. In the recent years, consumers and enterprise users have moved from PCs and laptops to smart devices that have left developer teams to ascent to new tools and technologies.
 
 The growing demand for commercial mobile devices and emerging advancements in digital technology are visibly driving the market for MADP. Industry verticals such as BFSI, healthcare, retail, transportation and logistics and manufacturing are progressively deploying MADP for better quality and performance of mobile apps.
 
 Strategic platform vendors, namely Halosys, Convertigo, IBM and Kony among various others are offering MADP to present definite set of recommendations from the end users that would help to develop mobile applications using the responsive development procedures.
 
 The major restraints in this market are rising cost and technical difficulties and increasing importance of security. This report analyzes the growth rate and penetration of MADP across all regions.
 
 There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. For instance, exchange rate is one of the economic factors which are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging Asia-Pacific (APAC) regions.
 
 The report will help the market leaders/new entrants in this market in the following ways:
 

 1. This report segments the market into services, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across different industry verticals and regions.
 
 2. This report will help them better understand the competitors and gain more insights to better position one’s business. There is a separate section on competitive landscape, includingend-user analysis, mergers and acquisitions, and venture capital funding. Besides this, there are company profiles of the ten major players in this market. In this section, market internals are provided that can help place one’s company ahead of the competitors.
 
 3. The report helps them understand the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.

1 Introduction (Page No. - 16)
 1.1 Objectives of the Study
 1.2 Market Definition
 1.3 Market Scope
 1.3.1 Markets Covered
 1.3.2 Year
 1.4 Currency
 1.5 Package Size
 1.6 Stakeholders
 2 Research Methodology (Page No. - 20)
 2.1 Market Size Estimation
 2.2 Market Crackdown and Data Triangulation
 2.3 Market Share Estimation
 2.3.1 Key Data Taken From Secondary Sources
 2.3.2 Key Data Taken From Primary Sources
 2.3.3 Assumptions
 2.3.4 Key Industry Insights
 3 Executive Summary (Page No. - 29)
 4 Premium Insights (Page No. - 35)
 4.1 Attractive Market Opportunities in MADP Market
 4.2 MADP Market – Top Three Industry Verticals
 4.3 Global MADP Market
 4.4 MADP Market Potential
 4.5 MADP User Type Market (2019)
 4.6 MADP Regional Market
 4.7 Industry Vertical Growth Matrix
 4.8 Lifecycle Analysis, By Region 2014
 5 Market Overview (Page No. - 42)
 5.1 Introduction
 5.2 Evolution
 5.3 Market Segmentation
 5.3.1 MADP Market Size, By Deployment Type
 5.3.2 MADP Market Size, By User Type
 5.3.3 MADP Market Size, By Industry Vertical
 5.3.4 MADP Market Size, By Region
 5.4 Market Dynamics
 5.4.1 Drivers
 5.4.1.1 Increasing Number of Commercial Mobile Devices
 5.4.1.2 Emergence of Cloud Based Technology
 5.4.1.3 Rising Demand Among Enterprises for Mobile Apps
 5.4.2 Restraints
 5.4.2.1 Rising Costs and Technical Difficulties
 5.4.2.2 Increasing Importance of Security
 5.4.3 Opportunities
 5.4.3.1 Implementation of Reliable Development Practices
 5.4.3.2 Growing Demand for Departmental Collaboration
 5.4.3.3 Better Management of Applications on Different Platforms
 5.4.4 Challenges
 5.4.4.1 Constantly Checking for Uniformity Across Platform
 5.4.4.2 Maintaining Back-End Integration
 5.4.5 Burning Issue
 5.4.5.1 Drastic Fall in the Usage of Native Apps
 5.5 Standards
 5.5.1 Introduction
 5.5.2 Federal Information Processing Standard (FIPS)
 5.5.3 Federal Information Security Management Act (FISMA)
 6 Industry Trends (Page No. - 54)
 6.1 Introduction
 6.2 Value Chain Analysis
 6.3 Pest Analysis
 6.3.1 Political Factors
 6.3.2 Economic Factors
 6.3.3 Social Factors
 6.3.4 Technological Factors
 6.4 Porter’s Five Forces Analysis
 6.4.1 Threat From New Entrants
 6.4.2 Threat From Substitutes
 6.4.3 Bargaining Power of Suppliers
 6.4.4 Bargaining Power of Buyers
 6.4.5 Intensity of Competitive Rivarly
 7 Global Mobile Application Development Platform Market Analysis, By Deployment Type (Page No. - 63)
 7.1 Introduction
 7.2 Cloud
 7.3 On-Premises
 8 Global Mobile Application Development Platform Market Analysis, By User Type (Page No. - 73)
 8.1 Introduction
 8.2 SMBS
 8.3 Large Enterprises
 9 Global Mobile Application Development Platform Market Analysis, By Industry Vertical (Page No. - 83)
 9.1 Introduction
 9.2 BFSI
 9.3 Healthcare
 9.4 Retail
 9.5 Transportation and Logistics
 9.6 Media and Entertainment
 9.7 Telecom and It
 9.8 Construction
 9.9 Education
 9.10 Manufacturing
 9.11 Others
 10 Geographic Analysis (Page No. - 107)
 10.1 Introduction
 10.2 North America
 10.3 Europe
 10.4 Asia-Pacific
 10.5 Middle East and Africa
 10.6 Latin America
 11 Competitive Landscape (Page No. - 127)
 11.1 Overview
 11.2 Competitive Situation and Trends
 11.2.1 New Product Launches
 11.2.2 Agreements, Partnerships, and Collaborations, 2012-2014
 11.2.3 Mergers and Acquisitions
 11.2.4 Expansion
 11.2.5 Venture Captial (VC) Funding
 12 Company Profiles (Page No. - 140)
 12.1 Introduction
 12.2 SAP AG
 12.2.1 Business Overview
 12.2.2 Products and Services
 12.2.3 Key Strategies
 12.2.4 Recent Developments
 12.2.5 SWOT Analysis
 12.2.6 MNM View
 12.3 IBM Corporation
 12.3.1 Business Overview
 12.3.2 Products and Services
 12.3.3 Key Strategies
 12.3.4 Recent Developments
 12.3.5 SWOT Analysis
 12.3.6 MNM View
 12.4 Oracle Corporation
 12.4.1 Business Overview
 12.4.2 Products and Services
 12.4.3 Key Strategies
 12.4.4 Recent Developments
 12.4.5 SWOT Analysis
 12.4.6 MNM View
 12.5 Kony
 12.5.1 Business Overview
 12.5.2 Products and Services
 12.5.3 Key Strategies
 12.5.4 Recent Developments
 12.5.5 MNM View
 12.6 Microsoft Corporation
 12.6.1 Business Overview
 12.6.2 Products and Services
 12.6.3 Key Strategies
 12.6.4 Recent Developments
 12.6.5 SWOT Analysis
 12.6.6 MNM View
 12.7 Verivo Software
 12.7.1 Business Overview
 12.7.2 Products and Services
 12.7.3 Key Strategies
 12.7.4 Recent Developments
 12.7.5 MNM View
 12.8 Salesforce.Com
 12.8.1 Business Overview
 12.8.2 Products and Services
 12.8.3 Key Strategies
 12.8.4 Recent Developments
 12.8.5 SWOT Analysis
 12.8.6 MNM View
 12.9 Appcelerator
 12.9.1 Business Overview
 12.9.2 Products and Services
 12.9.3 Key Strategies
 12.9.4 Recent Developments
 12.9.5 MNM View
 12.10 Hewlett Packard
 12.10.1 Business Overview
 12.10.2 Products and Services
 12.10.3 Key Strategies
 12.10.4 Recent Developments
 12.10.5 MNM View
 12.11 Microstrategy
 12.11.1 Business Overview
 12.11.2 Products and Services
 12.11.3 Key Strategies
 12.11.4 Recent Developments
 12.11.5 MNM View
 13 Appendix (Page No. - 172)
 13.1 Discussion Guide
 13.2 Introducing RT: Real Time Market Intelligence
 13.3 Available Customizations
 13.4 Related Reports 


List Of Tables

Table 1 Global Mobile Application Development Platform Market Size and Growth Rate, 2012-2019 ($Million, Y-O-Y %)
 Table 2 Increasing Number of Commercial Mobile Devices Will Drive the Market
 Table 3 Increasing Importance of Security Will Restraint the Growth of MADP
 Table 4 Better Management of Applications on Different Platform Will Act as an Opportunity for MADP
 Table 5 Maintaining Back End Integration Will Be the Major Challenge for Platform Providers
 Table 6 Global Mobile Application Development Platform Market Size, By Deployment Type, 2012-2019 ($Million)
 Table 7 Global Cloud Deployed MADP Market Size, By User Type, 2012-2019 ($Million)
 Table 8 Global Cloud Deployed MADP Market Size, By Industry Vertical, 2012-2019 ($Million)
 Table 9 Global Cloud Deployed MADP Market Size, By Region, 2012-2019 ($Million)
 Table 10 Global On-Premises Deployed MADP Market Size, By User Type Voice ,2012-2019 ($Million)
 Table 11 Global On-Premises Deployed MADP Market Size, By Industry Vertical, 2012-2019 ($Million)
 Table 12 Global On-Premises Deployed MADP Market Size, By Region, 2012-2019 ($Million)
 Table 13 Global Mobile Application Development Platform Market Size, By Access Type, 2012-2019 ($Million)
 Table 14 Global SMBS MADP Market Size, By Deployment Type, 2012-2019 ($Million)
 Table 15 Global SMBS MADP Market Size, By Industry Vertical , 2012-2019 ($Million)
 Table 16 Global SMBS MADP Market Size, By Region, 2012-2019 ($Million)
 Table 17 Global Large Enterprises MADP Market Size, By Deployment Type, 2012-2019 ($Million)
 Table 18 Global Large Enterprises MADP Market Size, By Industry Vertical, 2012-2019 ($Million)
 Table 19 Global Large Enterprise MADP Market Size, By Region, 2012-2019 ($Million)
 Table 20 Global Mobile Application Development Platform Market Size, By Industry Vertical, 2012-2019 ($Million)
 Table 21 Global Market Size in BFSI Industry Vertical, By Deployment Type 2012-2019 ($Million)
 Table 22 Global Market Size in BFSI Industry Vertical, By User Type, 2012-2019 ($Million)
 Table 23 Global Market Size in BFSI Industry Vertical, By Region, 2012-2019 ($Million)
 Table 24 Global Market Size in the Healthcare Industry Vertical, By Deployment Type, 2012-2019 ($Million)
 Table 25 Global Market Size in the Healthcare Industry Vertical, By User Type, 2012-2019 ($Million)
 Table 26 Global Market Size in the Healthcare Industry Vertical, By Region, 2012-2019 ($Million)
 Table 27 Global Market Size in the Retail Industry Vertical, By Deployment Type, 2012-2019 ($Million)
 Table 28 Global Market Size in the Retail Industry Vertical, By User Type, 2012-2019 ($Million)
 Table 29 Global Market Size in the Retail Industry Vertical, By Region2012-2019 ($Million)
 Table 30 Global Market Size in the Transportation and Logistics Industry Vertical, By Deployment Type, 2012-2019 ($Million)
 Table 31 Global Market Size in the Transportation and Logistics Industry Vertical, By User Type, 2012-2019 ($Million)
 Table 32 Global Market Size in the Transportation ND Logistics Industry Vertical, By Region, 2012-2019 ($Million)
 Table 33 Global Market Size in the Media and Entertainment Industry Vertical, By Deployment Type, 2012-2019 ($Million)
 Table 34 Global Market Size in the Media and Entertainment Industry Vertical, By User Type, 2012-2019 ($Million)
 Table 35 Global Market Size in the Media and Entertainment Industry Vertical, By Region, 2012-2019 ($Million)
 Table 36 Global Market Size in the Telecom and It Industry Vertical, By Deployment Type, 2012-2019 ($Million)
 Table 37 Global Market Size in the Telecom and It Industry Vertical, By User Type, 2012-2019 ($Million)
 Table 38 Global Market Size in the Telecom and It Industry Vertical, By Region, 2012-2019 ($Million)
 Table 39 Global Market Size in the Construction Industry Vertical, By Deployment Type, 2012-2019 ($Million)
 Table 40 Global Market Size in the Construction Industry Vertical, By User Type, 2012-2019 ($Million)
 Table 41 Global Market Size in the Construction Industry Vertical, By Region, 2012-2019 ($Million)
 Table 42 Global Market Size in the Education Industry Vertical, By Deployment Type, 2012-2019 ($Million)
 Table 43 Global Market Size in the Education Industry Vertical, By User Type, 2012-2019 ($Million)
 Table 44 Global Market Size in the Education Industry Vertical, By Region, 2012-2019 ($Million)
 Table 45 Global Market Size in the Manufacturing Industry Vertical, By Deployment Type, 2012-2019 ($Million)
 Table 46 Global Market Size in the Manufacturing Industry Vertical, By User Type, 2012-2019 ($Million)
 Table 47 Global Market Size in the Manufacturing Industry Vertical, By Region, 2012-2019 ($Million)
 Table 48 Global Market Size in the Others Industry Vertical, By Deployment Type, 2012-2019 ($Million)
 Table 49 Global Market Size in the Others Industry Vertical, By User Type, 2012-2019 ($Million)
 Table 50 Global Market Size in the Others Industry Vertical, By Region, 2012-2019 ($Million)
 Table 51 Global Mobile Application Development Platform Market Size, By Region, 2012-2019 ($Million)
 Table 52 North America: Market Size, By Deployment Type, 2012-2019 ($Million)
 Table 53 North America: Market Size, By User Type, 2012-2019 ($Million)
 Table 54 North America: Market Size, By Industry Vertical, 2012-2019 ($Million)
 Table 55 Europe: Market Size, By Deployment Type, 2012-2019 ($Million)
 Table 56 Europe: Market Size, By User Type, 2012-2019 ($Million)
 Table 57 Europe: Market Size, By Industry Vertical, 2012-2019 ($Million)
 Table 58 APAC: Market Size, By Deployment Type, 2012-2019 ($Million)
 Table 59 APAC: Market Size, By User Type, 2012-2019 ($Million)
 Table 60 APAC: Market Size, By Industry Vertical, 2012-2019 ($Million)
 Table 61 MEA: Market Size, By Deployment Type, 2012-2019 ($Million)
 Table 62 MEA: Market Size, By User Type, 2012-2019 ($Million)
 Table 63 MEA: Market Size, By Industry Vertical, 2012-2019 ($Million)
 Table 64 Latin America: Market Size, By Deployment Type, 2012-2019 ($Million)
 Table 65 Latin America: Market Size, By User Type, 2012-2019 ($Million)
 Table 66 Latin America: Market Size, By Industry Vertical, 2012-2019 ($Million)
 Table 67 New Product Launches, 2012-2014
 Table 68 Agreements, Partnerships, and Collaborations, 2012-2014
 Table 69 Mergers and Acquisitions, 2011-2014
 Table 70 Expansion, 2012-2014
 Table 71 VC Funding, 2011-2014


List Of Figures

Figure 1 Markets Covered
 Figure 2 Research Design
 Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
 Figure 4 Market Size Estimation Methodology: Top-Down Approach
 Figure 5 Break Down of Primary Interview: By Company Type, Designation, and Region
 Figure 6 Data Triangulation
 Figure 7 MADP Market Size, User Type Snapshot (2014-2019): Market for Large Enterprise is Expected to Double in the Next Five Years Figure 8 MADP Market Size, Industry Vertical Snapshot (2014-2019): BFSI Will Dominate the Market
 Figure 9 Global MADP Market Size, By Deployment, 2014-2019
 Figure 10 Global MADP Market Share, 2014- North America Will Exhibit the Highest Market Share in 2014
 Figure 11 Growing Demand for Departmental Collaboration Will Act as an Attractive Market Opportunity for the MADP Market
 Figure 12 BFSI, Retail and Transportation and Logistics Are the Top Three Industry Segments Gaining the Highest Traction in Terms of Market Size
 Figure 13 North America Holds the Maximum Share in the MADP Market (2014)
 Figure 14 Asia-Pacific is Expected to Have the Highest Market Growth Potential in the Years to Come
 Figure 15 Large Enterprise Will Continue to Dominate the MADP Market in the Next Five Years
 Figure 16 Asia-Pacific Market to Grow Faster Than Europe and North America
 Figure 17 MADP Industry Verticals, Growth Matrix
 Figure 18 Regional Lifecycle
 Figure 19 Platform Providers to Play A Crucial Role in MADP Market
 Figure 20 MADP Market Size, By Deployment Type
 Figure 21 MADP Market Size, By User Type
 Figure 22 MADP Market Size, By Industry Vertical
 Figure 23 MADP Market Size, By Region
 Figure 24 Rising Demand Among Enterprises for Mobile Apps Will Drive the Market for MADP
 Figure 25 Value Chain Analysis
 Figure 26 Porter’s Five Forces Analysis (2014): Availability of Substitute Products Have Decreased the Value of the MADP Platform
 Figure 27 Cloud-Based Deployment Will Have More Than Half the Share By 2019
 Figure 28 Global MADP Market By Deployment, Geographic Analysis (2014)
 Figure 29 Large Enterprises is Expected to Hold the Largest Market Share for the Cloud Deployed MADP
 Figure 30 Large Enterprises Will Continue to Dominate the On-Premises Deployed MADP Market
 Figure 31 SMBS Exhibit the Fastest Growth Rate in the MADP Market During the Forecast Period
 Figure 32 Geographic Analysis of the MADP Market, By User Type,
 Figure 33 SMBS Tend to Deploy Mobile Application Development Platform on Cloud
 Figure 34 Large Enterprises Tend to Deploy Mobile Application Development Platform Market On-Premises
 Figure 35 BFSI and Retail Would Control the Largest Market Share for Large Enterprise MADP Market
 Figure 36 Global MADP Market is Largely Dominated By the BFSI Industry Vertical
 Figure 37 Geographic Analysis of the MADP Market, By Industry Vertical
 Figure 38 North America Will Lead the MADP Market
 Figure 39 Geographic Snapshot – Asia-Pacific is Emerging as A New Hotspot
 Figure 40 Asia-Pacific: One of the Attractive Destinations for Almost All Industry Verticals
 Figure 41 Geographic Snapshot (2014-2019): Asia-Pacific an Attractive Destination for the Overall MADP Market
 Figure 42 North America Market Snapshot: BFSI Industry is Expected to Contribute Maximum to the Market Value in 2014
 Figure 43 Asia-Pacific MSS Market Snapshot – Retail Expected to Gain Popularity By 2019
 Figure 44 Asia-Pacific is One of the Fastest Growing Regions in the MADP Market
 Figure 45 Companies Adopted Partnerships/ Agreements/ Collaborations as the Key Growth Strategies Over the Last Three Years
 Figure 46 Oracle and SAP AG Grew at the Fastest Growth Rate Between 2009 and 2013
 Figure 47 Market Evaluation Framework
 Figure 48 Battle for Market Share: Partnerships, Agreements, and Collaborations Are the Key Strategies
 Figure 49 Geographic Revenue Mix of Top 5 Market Players
 Figure 50 SAP AG: Business Overview
 Figure 51 SAP AG: SWOT Analysis
 Figure 52 IBM: Business Overview
 Figure 53 IBM: SWOT Analysis
 Figure 54 Oracle Corporation : Business Overview
 Figure 55 Oracle Corporation: SWOT Analysis
 Figure 56 Kony : Business Overview
 Figure 57 Microsoft Corporation: Business Overview
 Figure 58 Microsoft Corporation: SWOT Analysis
 Figure 59 Verivo Software : Business Overview
 Figure 60 Salesforce.Com: Business Overview
 Figure 61 Salesforce.Com:SWOT Analysis
 Figure 62 Appcelerator: Business Overview
 Figure 63 Hewlett Packard: Business Overview
 Figure 64 Microstrategy : Business Overview


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Reports Details

Published Date : Jan 2015
No. of Pages :150
Country :Global
Category :Telecom Services
Publisher :MarketsandMarkets
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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