Market Research Reports and Industry Reports

Mobile Marketing Market by Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web), by User Type (SMB and Large Enterprise), by Vertical (Retail and E-commerce, Travel & Logistics, Automotive) & by Region - Global Forecast to 2021

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 “Increasing use of smartphones and tablets is driving the market”
 

 MarketsandMarkets forecasts the global mobile marketing market to grow from USD 28.63 billion in 2016 to USD 98.85 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 28.1%. The mobile marketing market is growing rapidly because of the increasing number of mobile phone users, availability of high internet speed, and increasing usage of mobile web and mobile applications.
 
 “APAC is expected to have the largest market share”
 

 The APAC region is expected to be the largest revenue generator region for mobile marketing vendors for the next five years, followed by North America. The region of APAC is a highly receptive market with continual development in the mobile marketing technology, which is further enhanced with ongoing large-scale adoption of mobile marketing solutions. Increase in smartphone penetration, availability of mobile internet, more use of mobile applications and mobile web, and introduction of 4G network by the carriers, are some of the factors driving the mobile marketing market in APAC. APAC is also expected to contribute more than 50% of all new connections between now and 2021. Latin America is the fastest growing region in mobile marketing. Mobile internet usage in the region has been growing largely due to mobile device adoption and growth of the middle class society.
 
 The study validates the market size of segments and sub-segments through secondary research and in-depth primary interviews. Various industry leaders in Tier 1, Tier 2, and Tier 3 companies were contacted for primary interviews. The in-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the mobile marketing marketplace.
 
  By Company type – Tier 1- 30%, Tier 2- 40%, Tier 3- 30%
  By Designation – C-Level – 72%, Director Level- 14%. Others- 14%
  By Region – North America- 57%, Europe-14%, APAC- 29%
 
 The report includes the study of key players offering mobile marketing solutions and services: SAP SE (Germany), IBM (New Yok), AT&T (Texas), Salesforce (California), Adobe Systems (California), Oracle (California), SAS (North Carolina), Mobivity Holdings (California), Salmat (Australia), and Vibes Media (Chicago). Furthermore, the report also includes in-depth competitive analysis of the key players in the mobile marketing market, with their company profiles, SWOT analysis, recent developments, and key market strategies.
 
 The report will help the market leaders or new entrants in this market in the following ways:
 1. This report segments the market into various sub-segments, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across different end-users and regions.
 
 2. This report will help in the better understanding of the competitors and gain more insights to better one’s position in the market. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, integrations and expansions, and collaborations of various market vendors. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
 
 3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.

 1 INTRODUCTION 14
 1.1 OBJECTIVES OF THE STUDY 14
 1.2 MARKET DEFINITION 14
 1.3 MARKET SCOPE 14
 1.3.1 MARKETS COVERED 15
 1.3.2 YEARS CONSIDERED IN THE REPORT 16
 1.4 CURRENCY 16
 1.5 STAKEHOLDERS 16
 2 RESEARCH METHODOLOGY 17
 2.1 RESEARCH DATA 17
 2.1.1 SECONDARY DATA 18
 2.1.1.1 Key data from secondary sources 18
 2.1.2 PRIMARY DATA 19
 2.1.2.1 Key data from primary sources 19
 2.1.2.2 Key industry insights 19
 2.1.2.3 Breakdown of primary interviews 20
 2.2 MARKET SIZE ESTIMATION 20
 2.2.1 BOTTOM-UP APPROACH 21
 2.2.2 TOP-DOWN APPROACH 21
 2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
 2.4 ASSUMPTIONS 23
 3 EXECUTIVE SUMMARY 24
 4 PREMIUM INSIGHTS 28
 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE MOBILE MARKETING MARKET 28
 4.2 GLOBAL MOBILE MARKETING MARKET – BY USER TYPE 28
 4.3 GLOBAL MOBILE MARKETING MARKET 29
 4.4 MOBILE MARKETING MARKET POTENTIAL 30
 4.5 MOBILE MARKETING REGIONAL MARKET 30
 4.6 LIFECYCLE ANALYSIS, BY REGION 2016 31
 5 MARKET OVERVIEW 32
 5.1 INTRODUCTION 33
 5.2 MARKET SEGMENTATION 34
 
 
 5.3 MARKET DYNAMICS 35
 5.3.1 DRIVERS 35
 5.3.1.1 High penetration of mobile phone users 35
 5.3.1.2 Decrease in the price of high speed internet 36
 5.3.1.3 Increased use of mobile web and mobile applications 36
 5.3.2 RESTRAINTS 37
 5.3.2.1 Complexity of implementation 37
 5.3.2.2 Resistance to accept change among marketing service providers 37
 5.3.3 OPPORTUNITIES 38
 5.3.3.1 Use of social media platforms 38
 5.3.3.2 Mobile data analytics 38
 5.3.4 CHALLENGES 38
 5.3.4.1 Privacy concerns 38
 5.3.4.2 Understanding consumer behavior 38
 5.4 REGULATORY IMPLICATIONS 39
 5.4.1 INTRODUCTION 39
 5.4.1.1 Mobile Marketing Association (MMA) 39
 5.4.1.2 Federal Trade Commission (FTC) 40
 6 INDUSTRY TRENDS 41
 6.1 INTRODUCTION 41
 6.2 EVOLUTION 41
 6.3 VALUE CHAIN ANALYSIS 41
 7 MOBILE MARKETING MARKET ANALYSIS, BY SOLUTION 43
 7.1 INTRODUCTION 44
 7.2 SHORT MESSAGE SERVICE (SMS) 45
 7.3 MULTIMEDIA MESSAGING SERVICE (MMS) 47
 7.4 PUSH NOTIFICATION 49
 7.5 MOBILE EMAILS 50
 7.6 QUICK RESPONSE (QR) CODES 52
 7.7 LOCATION-BASED MARKETING 53
 7.8 IN-APP MESSAGES 55
 7.9 MOBILE WEB 57
 7.10 OTHERS 58
 8 MOBILE MARKETING MARKET ANALYSIS, BY USER TYPE 60
 8.1 INTRODUCTION 61
 8.2 SMALL AND MEDIUM BUSINESSES (SMBS) 62
 8.3 LARGE ENTERPRISES 63
 
 9 MOBILE MARKETING MARKET ANALYSIS, BY VERTICAL 64
 9.1 INTRODUCTION 65
 9.2 RETAIL AND E-COMMERCE 66
 9.3 TRAVEL AND LOGISTICS 67
 9.4 AUTOMOTIVE 68
 9.5 BFSI 69
 9.6 TELECOM AND IT 70
 9.7 MEDIA AND ENTERTAINMENT 71
 9.8 HEALTHCARE 72
 9.9 GOVERNMENT 74
 9.10 OTHERS 75
 10 GEOGRAPHIC ANALYSIS 76
 10.1 INTRODUCTION 77
 10.2 NORTH AMERICA 79
 10.3 ASIA-PACIFIC (APAC) 81
 10.4 EUROPE 85
 10.5 MIDDLE EAST AND AFRICA (MEA) 87
 10.6 LATIN AMERICA 89
 11 COMPETITIVE LANDSCAPE 91
 11.1 OVERVIEW 91
 11.2 COMPETITIVE SITUATION AND TRENDS 92
 11.2.1 NEW PRODUCT LAUNCHES AND ENHANCEMENTS 93
 11.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,2013-2015 94
 11.2.3 MERGERS AND ACQUISITIONS, 2013-2015 95
 11.2.4 EXPANSION, 2013-2015 96
 12 COMPANY PROFILES 97
 12.1 INTRODUCTION 97
 (Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, Ratio Analysis, MnM View)*
 12.2 PRODUCT MAPPING 98
 12.3 SAP SE 99
 12.4 IBM CORPORATION 102
 12.5 SALESFORCE.COM, INC. 105
 12.6 AT&T INC. 108
 12.7 ORACLE CORPORATION 111
 12.8 ADOBE SYSTEMS, INC. 114
 12.9 SAS INSTITUTE, INC. 117
 12.10 MOBIVITY HOLDINGS CORPORATION 119
 12.11 SALMAT LTD. 121
 12.12 VIBES MEDIA, LLC 123
 *Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
 13 KEY INNOVATOR PROFILES 125
 13.1 FIKSU INC. 125
 13.1.1 BUSINESS OVERVIEW 125
 13.1.2 RECENT DEVELOPMENTS 125
 13.1.3 PUSH FOR MOBILE MARKETING 125
 13.2 INMOBI 126
 13.2.1 BUSINESS OVERVIEW 126
 13.2.2 RECENT DEVELOPMENTS 126
 13.2.3 PUSH FOR MOBILE MARKETING 126
 13.3 NETCORE SOLUTIONS 127
 13.3.1 BUSINESS OVERVIEW 127
 13.3.2 PUSH FOR MOBILE MARKETING 127
 13.4 MOOD MEDIA CORPORATION 127
 13.4.1 BUSINESS OVERVIEW 127
 13.4.2 PUSH FOR MOBILE MARKETING 127
 13.5 SOMO GLOBAL 128
 13.5.1 BUSINESS OVERVIEW 128
 13.5.2 RECENT DEVELOPMENTS 128
 13.5.3 PUSH FOR MOBILE MARKETING 128
 13.6 VELTI PLC 129
 13.6.1 BUSINESS OVERVIEW 129
 13.6.2 PUSH FOR MOBILE MARKETING 129
 13.7 VMAX 129
 13.7.1 BUSINESS OVERVIEW 129
 13.7.2 PUSH FOR MOBILE MARKETING 129
 14 APPENDIX 130
 14.1 RECENT DEVELOPMENTS 130
 14.1.1 NEW PRODUCT LAUNCH AND ENHANCEMENTS 130
 14.1.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS AND JOINT VENTURES 130
 14.1.3 MERGERS AND ACQUISITIONS 131
 14.2 DISCUSSION GUIDE 132
 14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 136
 14.4 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 138
 14.5 AVAILABLE CUSTOMIZATIONS 139
 14.6 RELATED REPORTS 140


List Of Tables

 TABLE 1 GLOBAL MOBILE MARKETING MARKET SIZE AND GROWTH RATE,
 2014-2021 (USD BILLION) (Y-O-Y %) 25
 TABLE 2 HIGH PENETRATION OF MOBILE PHONE USERS AND INCREASING USE OF MOBILE WEB AND MOBILE APPLICATIONS WILL DRIVE THE MOBILE MARKETING MARKET 36
 TABLE 3 LACK OF AWARENESS AMONG USERS AND EXPENSIVE INFRASTRUCTURE RESTRAINS THE GROWTH OF MARINE SATELLITE COMMUNICATION MARKET 37
 TABLE 4 USE OF SOCIAL MEDIA PLATFORM AND MOBILE DATA ANALYTICS ARE CONSIDERED AS OPPORTUNITIES FOR THE MOBILE MARKETING MARKET 38
 TABLE 5 PRIVACY CONCERN IS THE MAIN CHALLENGE FOR THE GROWTH OF MOBILE MARKETING MARKET 39
 TABLE 6 MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD BILLION) 45
 TABLE 7 SHORT MESSAGE SERVICE: MOBILE MARKETING MARKET SIZE,
 BY USER TYPE, 2014-2021 (USD BILLION) 46
 TABLE 8 SHORT MESSAGE SERVICE: MOBILE MARKETING MARKET SIZE,
 BY VERTICAL, 2014-2021 (USD MILLION) 46
 TABLE 9 SHORT MESSAGE SERVICE: MOBILE MARKETING MARKET SIZE,
 BY REGION, 2014-2021 (USD MILLION) 47
 TABLE 10 MULTIMEDIA MESSAGING SERVICE: MOBILE MARKETING MARKET SIZE,
 BY USER TYPE, 2014-2021 (USD MILLION) 47
 TABLE 11 MULTIMEDIA MESSAGING SERVICE : MOBILE MARKETING MARKET SIZE,
 BY VERTICAL, 2014-2021 (USD MILLION) 48
 TABLE 12 MULTIMEDIA MESSAGING SERVICE: MOBILE MARKETING MARKET SIZE,
 BY REGION, 2014-2021 (USD MILLION) 48
 TABLE 13 PUSH NOTIFICATION: MOBILE MARKETING MARKET SIZE, BY USER TYPE,
 2014-2021 (USD MILLION) 49
 TABLE 14 PUSH NOTIFICATION: MOBILE MARKETING MARKET SIZE, BY VERTICAL,
 2014-2021 (USD MILLION) 49
 TABLE 15 PUSH NOTIFICATION: MOBILE MARKETING MARKET SIZE, BY REGION,
 2014-2021 (USD MILLION) 50
 TABLE 16 MOBILE EMAILS: MOBILE MARKETING MARKET SIZE, BY USER TYPE,
 2014-2021 (USD MILLION) 50
 TABLE 17 MOBILE EMAILS: MOBILE MARKETING MARKET SIZE, BY VERTICAL,
 2014-2021 (USD MILLION) 51
 TABLE 18 MOBILE EMAILS: MOBILE MARKETING MARKET SIZE, BY REGION,
 2014-2021 (USD MILLION) 51
 TABLE 19 QUICK RESPONSE CODES: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION) 52
 TABLE 20 QUICK RESPONSE CODES: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION) 52
 TABLE 21 QUICK RESPONSE CODES: MOBILE MARKETING MARKET SIZE, BY REGION,
 2014-2021 (USD MILLION) 53
 TABLE 22 LOCATION-BASED MARKETING: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION) 54
 TABLE 23 LOCATION-BASED MARKETING: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2014-2021 (USD MILLION) 54
 TABLE 24 LOCATION-BASED MARKETING: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION) 55
 TABLE 25 IN-APP MESSAGES: MOBILE MARKETING MARKET SIZE, BY USER TYPE,
 2014-2021 (USD MILLION) 55
 TABLE 26 IN-APP MESSAGES: MOBILE MARKETING MARKET SIZE, BY VERTICAL,
 2014-2021 (USD MILLION) 56
 TABLE 27 IN-APP MESSAGES: MOBILE MARKETING MARKET SIZE, BY REGION,
 2014-2021 (USD MILLION) 56
 TABLE 28 MOBILE WEB: MOBILE MARKETING MARKET SIZE, BY USER TYPE,
 2014-2021 (USD MILLION) 57
 TABLE 29 MOBILE WEB: MOBILE MARKETING MARKET SIZE, BY VERTICAL
 2014-2021 (USD MILLION) 57
 TABLE 30 MOBILE WEB: MOBILE MARKETING MARKET SIZE, BY REGION,
 2014-2021 (USD MILLION) 58
 TABLE 31 OTHERS: MOBILE MARKETING MARKET SIZE, BY USER TYPE,
 2014-2021 (USD MILLION) 58
 TABLE 32 OTHERS: MOBILE MARKETING MARKET SIZE, BY VERTICAL,
 2014-2021 (USD MILLION) 59
 TABLE 33 OTHERS: MOBILE MARKETING MARKET SIZE, BY REGION,
 2014-2021 (USD MILLION) 59
 TABLE 34 MOBILE MARKETING MARKET, BY USER TYPE, 2014-2021 (USD BILLION) 61
 TABLE 35 SMALL AND MEDIUM ENTERPRISES: MOBILE MARKETING MARKET SIZE,
 BY REGION, 2014-2021 (USD BILLION) 63
 TABLE 36 LARGE ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION,
 2014-2021 (USD BILLION) 63
 TABLE 37 MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD BILLION) 65
 TABLE 38 RETAIL AND E-COMMERCE: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD BILLION) 66
 TABLE 39 RETAIL AND E-COMMERCE: MOBILE MARKETING MARKET SIZE, BY REGION,
 2014-2021 (USD MILLION) 67
 TABLE 40 TRAVEL AND LOGISTICS: MOBILE MARKETING MARKET SIZE, BY USER TYPE,
 2014-2021 (USD MILLION) 67
 TABLE 41 TRAVEL AND LOGISTICS: MOBILE MARKETING MARKET SIZE, BY REGION,
 2014-2021 (USD MILLION) 68
 TABLE 42 AUTOMOTIVE: MOBILE MARKETING MARKET SIZE, BY USER TYPE,
 2014-2021 (USD MILLION) 69
 TABLE 43 AUTOMOTIVE: MOBILE MARKETING MARKET SIZE, BY REGION,
 2014-2021 (USD MILLION) 69
 TABLE 44 BFSI: MOBILE MARKETING MARKET SIZE, BY USER TYPE,
 2014-2021 (USD MILLION) 70
 TABLE 45 BFSI: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION) 70
 TABLE 46 TELECOM AND IT: MOBILE MARKETING MARKET SIZE, BY USER TYPE,
 2014-2021 (USD MILLION) 71
 TABLE 47 TELECOM AND IT: MOBILE MARKETING MARKET SIZE, BY REGION,
 2014-2021 (USD MILLION) 71
 TABLE 48 MEDIA AND ENTERTAINMENT: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION) 72
 TABLE 49 MEDIA AND ENTERTAINMENT: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION) 72
 TABLE 50 HEALTHCARE: MOBILE MARKETING MARKET SIZE, BY USER TYPE,
 2014-2021 (USD MILLION) 73
 TABLE 51 HEALTHCARE: MOBILE MARKETING MARKET SIZE, BY REGION,
 2014-2021 (USD MILLION) 73
 TABLE 52 GOVERNMENT: MOBILE MARKETING MARKET SIZE, BY USER TYPE,
 2014-2021 (USD MILLION) 74
 TABLE 53 GOVERNMENT: MOBILE MARKETING MARKET SIZE, BY REGION,
 2014-2021 (USD MILLION) 74
 TABLE 54 OTHERS: MOBILE MARKETING MARKET SIZE, BY USER TYPE,
 2014-2021 (USD MILLION) 75
 TABLE 55 OTHERS: MOBILE MARKETING MARKET SIZE, BY REGION,
 2014-2021 (USD MILLION) 75
 TABLE 56 MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION) 78
 TABLE 57 NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY SOLUTION,
 2014-2021 (USD MILLION) 80
 TABLE 58 NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY USER TYPE,
 2014-2021 (USD MILLION) 80
 TABLE 59 NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL,
 2014-2021 (USD MILLION) 81
 TABLE 60 ASIA-PACIFIC: MOBILE MARKETING MARKET SIZE, BY SOLUTION,
 2014-2021 (USD MILLION) 83
 TABLE 61 ASIA-PACIFIC: MOBILE MARKETING MARKET SIZE, BY USER TYPE,
 2014-2021 (USD MILLION) 83
 TABLE 62 ASIA-PACIFIC: MOBILE MARKETING MARKET SIZE, BY VERTICAL,
 2014-2021 USD MILLION) 84
 TABLE 63 EUROPE: MOBILE MARKETING MARKET SIZE, BY SOLUTION,
 2014-2021 (USD MILLION) 85
 TABLE 64 EUROPE: MOBILE MARKETING MARKET SIZE, BY USER TYPE,
 2014-2021 (USD MILLION) 86
 TABLE 65 EUROPE: MOBILE MARKETING MARKET SIZE, BY VERTICAL,
 2014-2021 (USD MILLION) 86
 TABLE 66 MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION) 87
 TABLE 67 MIDDLE EAST AND AFRICA: MOBILE MARKETING SOFTWARE MARKET SIZE,
 BY USER TYPE, 2014-2021 (USD MILLION) 88
 TABLE 68 MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION) 88
 TABLE 69 LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY SOLUTION,
 2014-2021 (USD MILLION) 89
 TABLE 70 LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY USER TYPE,
 2014-2021 (USD MILLION) 90
 TABLE 71 LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL,
 2014-2021 (USD MILLION) 90
 TABLE 72 NEW PRODUCT LAUNCHES AND ENHANCEMENTS, 2013-2015 93
 TABLE 73 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 94
 TABLE 74 MERGERS AND ACQUISITIONS, 2013–2015 95
 TABLE 75 EXPANSION 96
 TABLE 76 NEW PRODUCT LAUNCH AND ENHANCEMENTS 130
 TABLE 77 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 130
 TABLE 78 MERGERS AND ACQUISITIONS, 2013-2015 131


List Of Figures

 FIGURE 1 GLOBAL MOBILE MARKETING MARKET 15
 FIGURE 2 MOBILE MARKETING MARKET: RESEARCH DESIGN 17
 FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION,
 AND REGION 20
 FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
 FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
 FIGURE 6 DATA TRIANGULATION 22
 FIGURE 7 MOBILE MARKETING MARKET SIZE, BY SOLUTION (2016 & 2021):
 SMS SOLUTION IS EXPECTED TO LEAD THE MOBILE MARKETING MARKET 25
 FIGURE 8 MOBILE MARKETING MARKET SIZE, BY USER TYPE (2016 & 2021): LARGE ENTERPRISES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 26
 FIGURE 9 MOBILE MARKETING MARKET SIZE, BY VERTICAL SNAPSHOT (2016 & 2021): RETAIL AND E-COMMERCE VERTICAL IS EXPECTED TO LEAD THE MOBILE MARKETING MARKET 26
 FIGURE 10 MOBILE MARKETING MARKET SIZE, REGIONAL SNAPSHOT (2016 & 2021):
 ASIA-PACIFIC IS EXPECTED TO LEAD THE MOBILE MARKETING MARKET 27
 FIGURE 11 GLOBAL MOBILE MARKETING MARKET SHARE, 2016 – ASIA-PACIFIC IS ESTIMATED TO HOLD THE LARGEST MARKET SHARE IN 2016 27
 FIGURE 12 INCREASED USE OF MOBILE WEB AND MOBILE APPLICATIONS WILL DRIVE THE MOBILE MARKETING MARKET 28
 FIGURE 13 MOBILE MARKETING MARKET BY USER TYPE, 2014–2021, (USD BILLION) 28
 FIGURE 14 ASIA-PACIFIC IS ESTIMATED TO HOLD THE MAXIMUM SHARE IN THE MOBILE MARKETING MARKET (2016) 29
 FIGURE 15 LATIN AMERICA IS EXPECTED TO HAVE THE HIGHEST GROWTH POTENTIAL DURING THE FORECAST PERIOD 30
 FIGURE 16 LATIN AMERICA MARKET TO GROW FASTER AS COMPARED TO OTHER REGIONS 30
 FIGURE 17 REGIONAL LIFECYCLE – MIDDLE EAST AND AFRICA IS ESTIMATED TO BE IN THE INTRODUCTORY PHASE IN 2016 31
 FIGURE 18 MOBILE MARKETING MARKET SEGMENTATION 34
 FIGURE 19 DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES OF THE MOBILE MARKETING MARKET 35
 FIGURE 20 MOBILE MARKETING MARKET: VALUE CHAIN ANALYSIS 42
 FIGURE 21 QUICK RESPONSE CODES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 44
 FIGURE 22 LARGE ENTERPRISES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 62
 FIGURE 23 TELECOM AND IT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 66
 FIGURE 24 LATIN AMERICA IS PROJECTED TO HAVE THE HIGHEST GROWTH IN THE MOBILE MARKETING MARKET 77
 FIGURE 25 GEOGRAPHIC SNAPSHOT: ASIA-PACIFIC IS ESTIMATED TO HOLD THE LARGEST SHARE IN THE MOBILE MARKETING MARKET IN 2016 78
 FIGURE 26 NORTH AMERICA MARKET SNAPSHOT 79
 FIGURE 27 ASIA-PACIFIC MARKET SNAPSHOT 82
 FIGURE 28 COMPANIES ADOPTED NEW PRODUCT LAUNCH AND PARTNERSHIPS AND AGREEMENTS AS THE KEY GROWTH STRATEGIES OVER THE LAST THREE YEARS 91
 FIGURE 29 MARKET EVALUATION FRAMEWORK 92
 FIGURE 30 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH AND ENHANCEMENT WAS THE KEY GROWTH STRATEGY OF THE MOBILE MARKETING MARKET 92
 FIGURE 31 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS 97
 FIGURE 32 PRODUCT MAPPING SNAPSHOT 98
 FIGURE 33 SAP SE: COMPANY SNAPSHOT 99
 FIGURE 34 SAP SE: SWOT ANALYSIS 101
 FIGURE 35 IBM CORPORATION: COMPANY SNAPSHOT 102
 FIGURE 36 IBM CORPORATION: SWOT ANALYSIS 103
 FIGURE 37 SALESFORCE.COM: COMPANY SNAPSHOT 105
 FIGURE 38 SALESFORCE.COM, INC.: SWOT ANALYSIS 106
 FIGURE 39 AT&T: COMPANY SNAPSHOT 108
 FIGURE 40 AT&T: SWOT ANALYSIS 109
 FIGURE 41 ORACLE CORPORATION: COMPANY SNAPSHOT 111
 FIGURE 42 ORACLE CORPORATION: SWOT ANALYSIS 113
 FIGURE 43 ADOBE SYSTEMS: COMPANY SNAPSHOT 114
 FIGURE 44 SAS INSTITUTE: COMPANY SNAPSHOT 117
 FIGURE 45 MOBIVITY HOLDINGS CORPORATION: COMPANY SNAPSHOT 119
 FIGURE 46 SALMAT LTD.: COMPANY SNAPSHOT 121


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Reports Details

Published Date : May 2016
No. of Pages :142
Country :Global
Category :Telecom Services
Publisher :MarketsandMarkets
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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