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The Identity management in the digital economy: market drivers and opportunities for mobile CSPs

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Communications service providers (CSPs) could capture at least 15% of the USD9.4 billion worldwide mobile identity management (IdM) market by 2020. This report identifies key market verticals that CSPs should target, the optimal platform approach and business model, and explains how IdM can help CSPs to strongly assert themselves in the digital economy value chain.

About this report
Executive summary
Executive summary
CSPs are well-positioned to monetise mobile IdM, but may lose this opportunity if they delay market entry
An overall market view helps CSPs to identify IdM market opportunities and determine the optimal approach and business model
Recommendations
IdM market overview and business drivers
Identity management is gaining importance because of the rapid growth of mobile devices and services in the new digital economy
OTT players and digital ecosystem providers lead CSPs in the control and management of consumer identities
Drivers and inhibitors of IdM for CSPs
CSPs must focus on key mobile services, a cross-vertical platform and user control to succeed in the crowded IdM market
Mobile IdM digital economy opportunities for CSPs
CSPs mobile IdM monetisation opportunities lie in the digital services that require high security and real-time authentication
CSPs should target egovernment, m-banking, enterprise and IoT/M2M markets with secure, real-time authentication mobile IdM services
The mobile IdM services market will reach USD9.4 billion in 2020, but we estimate only 15% will be addressed by CSPs
A cross-vertical IdM platform from CSPs is required to capture mobile IdM service revenue from multiple high-ARPU market verticals
Mobile identification for financial services is a better opportunity for CSPs than the crowded mobile marketing market
Key IdM business models and case studies
CSPs can enter the IdM market by applying one of two models to their business strategies
Online banking and government services are major drivers of ‘Mobile ID’ in Estonia and Finland, but a rich ecosystem of services is also needed
ATT offers a device-based cloud IdM service for enterprises to secure access to customer and employee services
Deutsche Telekom builds a federated identity and SSO solution for its digital services and self-care ecosystem to improve customer experience
Payfone and Early Warning Services partnership helps US banks to authenticate app users in real-time and prevent fraud using CSPs ID data
Verizons Precision ID drives its targeted mobile advertising offer –Precision Market Insights (PMI) – using supercookies
Appendix
About the authors Analysys Mason


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Reports Details

Published Date : Aug 2015
No. of Pages :40
Country :Global
Category :Telecom Services
Publisher :Analysys Mason Limited
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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