The worldwide smartphones market is growing every year. For the year 2014, market grew by staggering 25% on a year on year basis. The smartphones shipments in the year 2014 crossed 300 million shipments unit mark, which is fascinating news for the new entrants in this market. Low cost smartphones, rising demand, growing economy and young population are the drivers of the smartphones market in Asia. Asian smartphones market is in transition phase at present and moving from basic phones to smartphones. There is huge potential in this market as millions of new users are yet to adopt smartphones. Companies such as Samsung, Sony, Lenovo and Nokia are the leading players in Asian market along with some domestic companies. This report will give you complete idea about Asian smartphones market.
Scope of the Report
Asian Smartphones market has been estimated and analyzed on the basis of revenue only. The USD Million has been used as the standard unit for the revenue across all global and regional segments for consistency in the data. The revenue numbers have been derived on the basis of the demand in the regional segments. The demand for Smartphones have been huge for Asian and global segments and the data derived is profoundly dependent on the data furnished by associations, key players, government websites and other such authentic sources. The forecast has been provided on the basis of anticipated growth in the number of users and considering the impact of drivers and restraints in the market. Moreover, the forecast does not take into consideration the macro economic factors such as inflation, GDP growth and PPP among others.
Authentic secondary sources such as annual reports of industry players, government sources, online databases, various associations and others were employed to determine the revenue generated by the sale of Smartphones across Asia. Top down approach was used to derive the regional revenue from the global revenue. Demand for each market segment in various countries was derived through secondary sources. Bottom up approach was followed to derive the Asian Smartphones market revenue generated in all segments . A combination of top down and bottom up approach for market engineering helps in validation of data. Furthermore, the analysis of value chain, drivers, restraints, opportunities and Porter’s five forces among others has also been done through extensive qualitative research of the market. Moreover, the analysis was verified through primary interviews with industry experts to enhance the credibility of the data.
Primary interviews have been done through emails, telephone and web based applications depending on the availability of the participants. The participants in the interviews typically include top management or middle management employees working with key industry players and technical experts among others.
Indian companies such as Micromax and Karboon have the model of importing phones from China and market it. Whereas Chinese companies such as Xiomi, OPPO and Gionee prefer selling their brands online and by organizing various campaigns. Consumers prefer the brand that adds value to their personality. Over the period of time, smartphone market have seen that it is better technology of companies such as Samsung and Apple that have replaced Nokia and not the price wars. Samsung and Apple believe in building wide distribution channels in Asia.
Asian Smartphone companies have started retail sale through commercial e-portals. New entrants cannot sustain without well-equipped distribution system and huge capital is required to build a network to reach out to customers. At present, the customers in Asia prefer buying Smartphones online through portals such as Amazon and Flipkart as nexus of distributors and retailers increase the price of the product. The number one Chinese Smartphone company Xiomi depends on word of mouth publicity marketing and on social media for promotion., theThe old business model of spending on advertisement is likely to take a back seat in future.
In China, retailers demand upto 40% profit margins these margins can be easily cut down by selling products online. This is the popular model across the Asia to increase the network service as well as revenue and to provide low cost Smartphones. The countries with hugebig population mostly go with online sales options. Only drawback is telecommunication servicescareers need to be strong enough and online sales system has to meet the criteria for opening sales shop. The countries where transportation and infrastructure is well organized, people can visit shops. Thus price range between shops and online sales is getting reducedtiny.
The Smartphone ecosystem is gigantic network of companies that manufacture and distribute the raw materials and components on the basis of which the Smartphones are developed. Big companies such as Samsung has its chain built from raw material suppliers to subcontractors to provide specific components. It is a buyer dominated market. Samsung is the largest manufacturer of Smartphones and has the power to dominate over suppliers of raw materials. It gives them competitive edge over others as they can smoothly control their inventory costs and raise the profitability. A multi-platform mobile device manager target the investment area and then starts dealing with the electronic manufacturing services and original device makers to launch the operations.
• Smartphones are expected to boost online retail sales in the Asia-Pacific region to more than $400 billion a year by 2018.
• Retailers are increasingly capitalizing on the trend and allow customers to browse and purchase goods with mobile devices.
• Internet retail sales are expected to account for 7.3 percent of the overall retail industry in the region in 2018, up from 4.1 percent in 2013.
• Globally, More than 60 percent of small medium business units now permit their workers to use Smartphones for official work.
• Most of the Asian countries such as China, Taiwan and India are planning tofor introduce $100 Smartphones, which is going to be the key price point in the next few years.
• Consumers look at Smartphones as devices that enhance their productivity. It is seen that it has improved their collaboration and communication at the work the place.
• Smartphones companies in Asia are planning to launch 4G Smartphones at around $100.
1. Executive Summary
2. Scope of the Report
3. Market Research Methodology
3.1. Research Methodology
4. Market Overview
5. Market Landscape
5.1. Market Overview
5.2. Market Size and Forecast by Revenue
5.3. Market Size and Forecast by Volume
5.4. Porter’s Five Forces Analysis
6. Market Segmentation by Operating System
6.1. Smartphone Market in Asia Pacific by Operating System
6.2. Android Smartphone Market in Asia Pacific
6.2.1. Market Size and Forecast
6.3. IOS Smartphone Market in Asia Pacific
6.3.1. Market Size and Forecast
6.4. Windows Smartphone Market in Asia Pacific
6.4.1. Market Size and Forecast
6.5. Others Smartphone Market in Asia Pacific
6.5.1. Market Size and Forecast
7. Market Segmentation by Screen size
7.1. Smartphone Market in Asia Pacific by Screen Size
7.2. Less than 3 inches
7.2.1. Market Size and Forecast
7.3. 3 to 3.9 inches
7.3.1. Market Size and Forecast
7.4. 4 to 4.9 inches
7.4.1. Market Size and Forecast
7.5. Above 5 inches
7.5.1. Market Size and Forecast
8. Market Segmentation by Display Technology
8.1. LCD (Liquid Crystal Display) Technology
8.1.1. Market Size and Forecast
8.2. OLED (Organic Light Emitting Diodes) Technology
8.2.1. Market Size and Forecast
8.3. Quantum Dots Technology
8.3.1. Market Size and Forecast
9. Market Growth Drivers and Restraints
10. Market Challenges
11.Value chain Analysis
12. Market Trends
13. Company Profiles
14. List of Abbreviations
15. List of the abbreviations
16. OS Operating System
17. 3G Third generations
18. GPS Global Positioning System
19. AT&T American Telephone and Telegraph Company
20. VoIP Voice over Iinternet Pprotocol
21. Wi-Fi Wireless Ffidelity
22. LTE Long-Term Evolution
23. ZTE Zhongxing Telecommunication Equipment Corporation
24. GDP Gross Domestic ProductProduction
25. ASP Average Selling Price
26. ARM Acorn RISC Machine
27. HTC High-Tech Computer Corporation
28. HTML Hyper Text Markup Language
29. BYOD Bring Your Own Device
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|Published Date||:||Jan 2015|
|No. of Pages||:||59|
|Publisher||:||Aarkstore Market Research Report|
|Report Delivery By||:|
|Report Delivery Time||:||12 to 24 hours after placing the order.|
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