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Connected TV - Accelerating the development of OTT video IDATE

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New players, new solutions... the connected TV market continues to evolve against a backdrop of consolidation for on-demand TV services and the never-ending enhancement of available products.
 
 Our new report on the connected TV market presents readers with the latest industry trends and explores the initiatives being taken by CE, TV and Internet sector players. It also delivers a detailed SWOT analysis for each type of stakeholder, and concludes with three market scenarios for 2025, complete with figures on market value, and a breakdown of screen time by type of device depending on which sector dominates the future ecosystem.
 
 List of players
 
 -Apple
 -Amazon
 -BBC
 -Comcast
 -Deutsche Telekom
 -Facebook
 -France Télévisions
 -Google
 -HBO
 -Liberty Global
 -LG Electronics
 -Mediaset
 -Microsoft
 -Netflix
 -Orange
 -Roku
 -Samsung
 -Sony
 -Telefónica
 -Sky
 -TCL
  

1 Executive Summary 7
 2 Methodology & definitions 9
 
21 General methodology of IDATEs reports 9
 22 Methodology specific to this report 10
 23 The connected TV environment 10
 3 Market structure & key factors 11
 
31 The connected TV market 12
 311 Market background 12
 312 The smartphone and tablet segment 18
 313 Connected TV ecosystem 18
 32 Key technologies 23
 4 Industry organisation and strategy 27
 
41 Consumer electronics companies 27
 411 Television manufacturers 27
 412 Makers of intermediate streaming and media devices 32
 42 TV industry players 34
 421 Content producers, broadcasters and pay-TV providers 34
 422 Network operators and pay-TV providers 39
 43 Internet companies 45
 431 Internet giants 45
 432 OTT pure-players VOD services 48
 44 The distribution chain 50
 45 Strategic analysis 51
 451 TV market players 51
 452 CE market players 52
 453 Internet companies 53
 5 Market scenarios for connected TV in 2025 55
 
51 Two core disruptions shaping the market between now and 2025 55
 511 Rate of spending on IP networks and infrastructure 55
 512 How much viewing becomes an individual pastime 56
 52 Definition and qualification of the three scenarios for 2025 56
 53 Impact of the three connected TV scenarios 57


List Of Tables

 Table 1: Video services available on the different connected TV devices 20
 Table 2: SWOT analysis of TV industry players in the connected TV environment 52
 Table 3: SWOT analysis of CE market players in the connected TV environment 53
 Table 4: SWOT analysis of Internet companies in the connected TV environment 54
 Table 5: Conditions enabling the three scenarios 57
 Table 6: Hypotheses for viewing habits and the OTT video market up to 2025 58
  


List Of Figures

 Figure 1: Growth of connectable TV shipments (to retailers) in Europe, 2010-2015 12
 Figure 2: Tutorial for connecting an LG TV to the Internet (platform WebOS) 13
 Figure 3: Installed base of streaming devices in Europe and worldwide, 2010-2015 14
 Figure 4: Growth of VOD service revenue in Europe, 2010-2015 14
 Figure 5: Growth of SVOD service revenue in Europe, 2010-2015 15
 Figure 6: Tablet owners use of OTT video services in a selection of countries, October 2015 15
 Figure 7: Casting from a smartphone or a tablet to a TV set 16
 Figure 8: Current rate and increase in the use of streaming on smartphones and tablets, in 2015 16
 Figure 9: Recommendations from CanalPlay, SVOD for iPad users 17
 Figure 10: Live recommendation engine on Comcasts X1 17
 Figure 11: Type of content watched on connected TVs in a selection of countries, October 2015 17
 Figure 12: Installed base of smartphones, tablets and computers in Europe, 2010-2015 18
 Figure 13: Type of content watched on tablets in a selection of countries, October 2015 18
 Figure 14: Percentage of people in the UK who use their smartphones while watching a film or TV, in 2015 21
 Figure 15: Voice control function on Amazon Fire TV devices 21
 Figure 16: Using a smart watch to control Com Hem TiVos 21
 Figure 17: Managing the home using a Samsung Smart TV 22
 Figure 18: Popularity of streaming and pay-TV services amongst users in the United States according to age group,
 November 2014 22
 Figure 19: Growth of Netflixs global footprint between April 2015 and January 2016 23
 Figure 20: Growth of broadband subscribers worldwide, 2009-2015 23
 Figure 21: Recommended Internet speeds for OTT streams, depending on quality 24
 Figure 22: Engagement reduction due to buffering, 2011-2014 24
 Figure 23: Expected gains in compression from HEVC 25
 Figure 24: Firefox OS TV platform 28
 Figure 25: Partnership between TV manufacturers and Netflix for labelling TVs that provide easy access to the
 SVOD service 29
 Figure 26: The WebOS 30 TV platform 29
 Figure 27: The Smart Hub (Tizen) TV platform with the Time Warner Cable app 30
 Figure 28: Playstation Now targeting multiple devices 31
 Figure 29: Smart TV Roku - TCL partnership 31
 Figure 30: Interface for the Channel Master hybrid terrestrial DVR 32
 Figure 31: Evolution of Roku devices 32
 Figure 32: Apple TV 4 33
 Figure 33: How HbbTV 20 works 34
 Figure 34: The YouView hybrid broadcast/broadband solution 35
 Figure 35: Users perceptions of the role of the BBC iPlayer versus Netflix 35
 Figure 36: Accessing the EPG, catch-up TV and Arte Concert via HbbTV 36
 Figure 37: Accessing services using the BBCs "Red Button+ " 36
 Figure 38: The Salto start-over service for HbbTV devices 37
 Figure 39: HBOs multiple device plan 38
 Figure 40: Premium Play 38
 Figure 41: RDK architecture 39
 Figure 42: Fransat by Samsung: device/platform integration 40
 Figure 43: Comcasts Stream offering 41
 Figure 44: OTT services integrated into the BMW ConnectedDrive platform 42
 Figure 45: Horizon TV 42
 Figure 46: The TV dOrange streaming stick 43
 Figure 47: Skys Now TV streaming box 44
 Figure 48: The Movistar TV with built-in DVR 44
 Figure 49: Nexus Player from Google, in partnership with Asus 45
 Figure 50: Amazon Fire TV Stick 45
 Figure 51: Market share for the different smartphone OS in France, in 2015 45
 Figure 52: Amazons Streaming Partners Program 46
 Figure 53: Android TV on a Nexus Player 47
 Figure 54: Trial for a central video button on the Facebook app 48
 Figure 55: Microsofts single platform strategy 48
 Figure 56: Netflix: a platform and device-agnostic OTT video service 49
 Figure 57: How a selection of players are positioned along the distribution chain 50
 Figure 58: Examples of possible partnerships between the different industries 51
 Figure 59: Defining the scenarios for connected TV in 2025 56
 Figure 60: How the three scenarios will impact the connected TV market up to 2025 58 


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Reports Details

Published Date : Apr 2016
Country :Global
Category :Technology
Publisher :IDATE creates the DigiWorld Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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