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The Smartphones in developed AsiaPacific: trends and forecasts 20152020

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The maturity of smartphone adoption and the shrinking pool of first-time buyers in developed AsiaPacific pose challenges to vendors and operators, who need to rely on consumer demand for replacements to grow their sales. This report provides forecasts and explanation of key trends that affect smartphone sales in the region.
5.Executive summary
6.Executive summary: Incremental innovation is not enough to convince the regions consumers to rapidly replace handsets
7.Worldwide trends
8.Worldwide: Smartphone markets are saturating operators and vendors must reassess their priorities
9.Worldwide: Growth in unit sales will depend on emerging markets and will come mostly from emerging AsiaPacific
10.Worldwide: Operators are key sources of smartphones in most regions, but they lost some ground to other channels in 2015
11.Worldwide: Vendor financing is the end-point of gradual shifts in operator device strategies rather than an abrupt change
12.Worldwide: Vendor financing plans are most likely to succeed in countries where users are ready for SIM-only contracts
13.Worldwide: Operator bundles are in demand and play a role in
prepaid-to-postpaid migration
14.Worldwide: Apple leads the high-end market and Chinese vendors are capturing demand at the low end
15.Worldwide: iOSs market share of unit sales will remain stable at around 15% until 2020
16.Regional trends
17.Developed AsiaPacific: Apple provides growth in the high-end segment in an otherwise stalling smartphone market
18.Developed AsiaPacific: Key regional trends

List Of Figures

Figure 1: Smartphone unit sales and smartphones share of mobile handset unit sales, developed AsiaPacific, 20122020
Figure 2: Mobile handset unit sales by type, and smartphones share of unit sales, worldwide, 20122020
Figure 3: Smartphone unit sales by region, 2014 and 2020
Figure 4: Percentage of respondents who bought their most recent handset from an operator, 16 countries, and averages for 2014 and 2015
Figure 5: Device bundling and financing plans by type
Figure 6: Seven areas of consideration for operators when assessing the potential impact of SIM-only and vendor financing take-up
Figure 7: Choice of next mobile tariff  by type among those who plan to change their tariffs, by current tariff type, 6 European countries, US and South Korea
Figure 8: Choice of next mobile tariff  by type among those who plan to change their tariffs, by current tariff type, 8 countries in MEA and emerging APAC
Figure 9: Smartphone unit sales by manufacturer, worldwide, 20122020
Figure 10: Smartphone unit sales by operating system, worldwide, 20122020
Figure 11: Mobile handset connections by type, and smartphones share of connections, developed AsiaPacific, 20122020
Figure 12: Smartphone unit sales and smartphones share of mobile handset unit sales, developed AsiaPacific, 20122020
Figure 13: Key regional trends in handset markets, developed AsiaPacific
Figure 14: Smartphone unit sales and smartphones share of mobile handset unit sales, Australia, 20122020
Figure 15: Smartphone unit sales and smartphones share of mobile handset unit sales, Japan, 20122020
Figure 16: Smartphone unit sales and smartphones share of mobile handset unit sales, South Korea, 20122020
Figure 17: Smartphone unit sales and smartphones share of mobile handset unit sales, Taiwan, 20122020
Figure 18: Main enablers and constraints for our smartphone forecasts

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Reports Details

Published Date : Jan 2016
No. of Pages :29
Country :Asia-Pacific
Category :Technology
Publisher :Analysys Mason Limited
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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